Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

This position is for the Full Frame Documentary Film Festival, a program of the Center for Documentary Studies (CDS) at Duke University. The marketing director is responsible for developing, planning, implementing, and measuring the effectiveness of all marketing, outreach, communications, visibility, advertising, press, and public relations activities for the four-day festival and year-round events. The marketing department supports the efforts of the programming, production, and development departments and is responsible for the festival’s brand (design + execution) including all print and online media, signage, merchandise, multimedia content, and collateral.

The marketing director reports to the festival director. The ideal candidate for this position is an energetic self-starter and team player with impeccable attention to detail, excellent written and verbal communication skills and the ability to manage tight deadlines with multiple stakeholders. The candidate should have a working knowledge of social media platforms and analytic tools. Knowledge of documentary and independent film is helpful but a sincere interest and willingness to educate yourself is mandatory.

This is a 12-month, full-time position, with full Duke University benefits. Night and weekend availability are required at certain times of the year.

Duke University and the Center for Documentary Studies (CDS) aspire to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values. The CDS community is committed to sharing values of diversity and inclusion to achieve and sustain excellence. CDS invites applications from a widely diverse cross-section of professionals to further enrich diversity among our staff and the study and practice of documentary and related disciplines.

Responsibilities

Administrative (10%)

Supervise and collaborate with Full Frame’s communications manager.Manage department budget including annual and monthly tracking.Design and disseminate attendee surveys and compile demographic and market data and analyze results to inform strategies and improve workflow.

Outreach (10%)

Lead the management, coordination, and execution of Full Frame’s year-round screenings; assist with management and execution of partner screenings and other events.Lead outreach, recruiting, visibility, and communication for Full Frame’s educational program participants.Oversee the planning and execution of the festival’s annual Pregame Party and other outreach activities with the purpose of creating strategic partnerships between Full Frame and the local community and business leaders.Build and maintain relationships with local organizations, vendors, sponsors, and influencers. Represent Full Frame at marketing and outreach events such as the Discover Durham Festival Roundtable group, Duke’s social media working group, Duke Communicators, Duke Arts Communicators, etc. Work closely with CDS communications team and Duke University’s Communications office to effectively promote Full Frame through these channels.

Advertising (10%)

Develop strategy for annual print, web, radio, and television advertising and track deliverable milestones and analytics.Facilitate trade and/or sponsorship opportunities for advertisements.

Design (15%)

Develop and oversee adherence to official brand guidelines (style, colors, fonts) in all Full Frame outputs for the annual four-day festival and year-round screenings and events including signage, print publications, social media, digital assets, and multimedia content.Develop and oversee the design of promotional materials for Full Frame development and fundraising including fundraising campaigns.Manage visual brand on the festival landscape with signage, merch table visibility, schedule grids, etc.Oversee the design of (and order) merchandise and giveaways.

Press + Public Relations (20%)

Create and execute annual press/PR strategy including pitching, researching, scheduling, copy editing.Write and distribute press releases.Oversee festival press accreditation process including creating and disseminating applications, liaising with applicants, and communicating with attending press before, during, and after the festival.Track and compile press pitches and press hits before, during, and after the festival.Build and maintain relationships with local and national press. Execute strategic placement of festival stories to raise visibility of the festival year-round.Collaborate with the programming and production departments to collect and distribute filmmaker press kits and film assets before and during the festival to key press.

Communications (web, e-news, social, photo, video) (35%)

Write, design, schedule, and distribute e-newsletters to national, local, and donor audiences. Collaborate with external vendor to maintain fullframefest.org. Write copy and oversee the design and production of web and multimedia graphics, photo, and video content. Conduct recurring review of metrics via Google Analytics and compile monthly report on growth and trends.Supervise strategy and content across all of Full Frame’s social media channels (Facebook, Twitter, Instagram, Vimeo, SmugMug) in accordance with the voice and brand of the organization. Monitor and analyze performance and trends on social media. Conduct recurring review of metrics for social media and compile monthly report on growth and trends.Produce festival video assets including the festival’s preshow trailer, seating slides, and reels.Facilitate livestream videos, liaise with production vendor, oversee the design and distribution of promotional materials including posters, signage, and onscreen assets.Recruit and manage the festival’s volunteer media team.

Skills/Software

Adobe Creative Suite including Photoshop, InDesign, Illustrator, Premiere, and LightroomMicrosoft OfficeWordPress (experience with HTML is desirable)Video editing skills are desirable, preferably in Adobe Premiere Pro

To apply

Please include in your online application, a cover letter explaining how your past experience relates to this position, your resume, and a link to a sample of marketing materials that you have created.

DEADLINE: Applications will be accepted and reviewed on a rolling basis until the position is filled. Tentative start date is October 14, 2019.

Minimum Qualifications

Education

Work requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program.

Experience

Work requires one year experience in marketing, advertising, media, OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE promotions, graphic arts, public relations, sales, or other related background to acquire skills necessary to plan, develop and implement marketing strategies in one or more specialty areas.

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.