Posting Details

Posting Details

Job TitlePublic Relations/Marketing Asst-ISSSRequisition NumberDU05668Department Name8Z300:UK International CenterWork LocationLexington, KYSalary Range$15/hourType of PositionStudentPosition Time Status Part-TimeRequired Education

Must be an enrolled student at UK.
Graduate student preferred

Required Related Experience

Previous experience in writing and public relations, marketing, social media and/or communications is required.

Required License/Registration/Certification

N/A

Physical Requirements

Long periods of sitting and/or standing. Lifting, pushing, or pulling of objects up to 25 pounds.

Shift

Flexible, adjustable to student’s class schedule. Typically, Monday – Friday within the timeframes of 8:00 a.m. – 5:00 p.m. Some evenings and weekends may be requested; Anticipated start date is Aug 27.
20 hours a week.

Job Summary

The University of Kentucky International Center and office of International Student & Scholar Services is seeking a motivated and creative public relations/marketing assistant to create, share, and measure content across multiple digital and traditional media. As the lead contact, writer, editor and producer for the unit, the public relations/ marketing assistant will collaborate with colleagues and teams to produce written, photographic, graphic and video content that drive audience engagement and participation.
The public relations/marketing assistant will coordinate, manage and update marketing content on the external-facing ISSS website, ensuring consistency and alignment with the UK International Centers (UKIC)’s website branding, while employing strategies to help keep content fresh, engaging and dynamic, as advised by the UKIC Marketing and Communications Manager.
The public relations/marketing assistant will also create visual and engaging content for UKIC’s social media, oversee social media student takeovers on Instagram and Facebook, and monitor UKIC’s Facebook, Twitter and Instagram social media accounts. Student will provide support in monitoring and reporting of social media trends and analytics, helping identify what content is working best in engaging prospective and current international students.
Successful candidates will be skilled communicators who have a passion for international higher education and digital platforms, have prior experience developing written and visual content, have an understanding of social media community management and measurement, and have a knack for communicating effectively with multicultural audiences.
The public relations/marketing assistant will work closely with other UKIC Marketing and Communications employees (graphic designer, videographer, etc.) and report to the UKIC Marketing and Communications Manager.
Please note ONLY candidates who have provided all required documents will be considered for the position.
Job Responsibilities include but are not limited to:
Content Development
• Research, produce, edit and curate compelling content for multiple platforms – student spotlight stories, press releases, event and orientation videos, photography, etc.
• Collaborate with ISSS staff and meet regularly with key students and staff to develop story ideas based on marketing/engagement objectives and strategic communications priorities.
• Transform content created for print media to be well formatted for and successful in digital channels, including website and social media.
• Write content for weekly student-facing emails in Salesforce Marketing Cloud (prior knowledge is useful but not required – training will provided to learn this popular software)
Social Media Communications/Management
• Manage the UKIC’s brand on social media platforms; assist UKIC social media team in interacting with constituents on social platforms to support marketing, promotions, outreach, customer service and engagement priorities.
• Maintain ISSS calendar of events on calendar.uky.edu and ensure accuracy of content for ISSS events represented in the calendar
• Engage in conversations with current students and community members to increase brand affinity, engagement and likelihood of involvement in UKIC initiatives and programming.
• Apply technology and analytics to identify trends and deliver superior customer service to key constituents on social media.
Graphic Design
• Work with UKIC vendors to ensure print and online advertisements, flyers, brochures and other print materials are grammatically correct, error-free and delivered on time.

Programming Coordination
• Work with vendors, internal and external stakeholders to plan, coordinate and supervise various special projects and events.

Skills / Knowledge / Abilities

Qualified candidates will be detail-oriented, creative, have a deep understanding of the international student experience and demonstrate:

• Excellent cross-cultural written and oral communications skills.
• Ability to work in teams and with little supervision.
• Ability to multitask and prioritize work while under pressure and short deadlines.
• Remarkable proofreading skills.
• Desire to learn and grow in a fast-paced environment.
• Working knowledge of Adobe Creative Suite including InDesign & Illustrator (Photoshop is a plus).
• Working knowledge of various social media platforms, including but not limited to: Facebook, Twitter, Instagram and YouTube. Experience with WeChat and WhatsApp is valued.
• Working knowledge and/or aptitude to learn Facebook Insights, Twitter Analytics and Salesforce social studio (or similar social media management tool) and Google Analytics.
• Full proficiency in iOS (Apple) and MS Office.
• Basic knowledge of Associated Press writing style (different from APA).

Does this position have supervisory responsibilities? NoPreferred Education/Experience

Internships in communications, social media, marketing or public relations are preferred.

Deadline to Apply08/15/2019University Community of Inclusion

The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.

As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. Are you a UK student?
   • Yes
   • No
2. How would you describe your writing and editing experience?

   (Open Ended Question)

3. What is your knowledge and experience implementing strategies for content development across platforms (web, social media, etc)?

   (Open Ended Question)

4. Where did you first see this position advertised other than on UK's Online Employment System?
   • PRSSA Chapter email
   • PRSSA Meeting
   • UK Career Center
   • Post on a UKCI social media channel
   • A Colleague, Friend and/or Family Member
   • None of the Above
5. How many years of unpaid, part-time experience do you have in a position that required content management responsibilities across multiple platforms?
   • 0 years
   • More than 0, less than 2 years
   • More than 2 years, less than 4 years
   • More than 4 years

Applicant DocumentsRequired Documents

1. Resume
2. Cover Letter
3. Specific Request 1
4. Specific Request 2

Optional Documents