Program Marketing Manager
- Employer
- Metropolitan State University of Denver
- Location
- Denver, CO
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Program Administration, Technology, Analysts & Programming
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
The salary range for this position is $55,615 – $69,325. The final salary will be commensurate with education and experience.
Employee CategoryAdministratorsDepartmentOffice of Graduate StudiesEClass CodeFull Time AdministratorsPosition SummaryThe Program Marketing Manager is responsible for the development and implementation of fully integrated marketing and communication plans to drive new student enrollment goals for Metropolitan State University of Denver’s graduate and online programs. The Manager will serve as a thought partner and trusted advisor to the Associate Vice President of Online Learning and the Director of Graduate Studies and lead the branding efforts of these two areas.
The Program Marketing Manager is responsible for the development and execution of annual program- and audience-specific marketing plans and tactics to generate interest and demand for the designated portfolio of programs. Plans will incorporate an integrated mix of appropriate media (such as online/web advertising, search engine marketing, direct mail, radio, social media, web content, etc). Specifically, the Manager will have good knowledge and experience in digital marketing strategies to attract the desired customer segments. The Manager will work in concert with academic program representatives and Marketing and Communications staff to create powerful, accurate, and consistent messaging.
Metropolitan State University of Denver is an equal opportunity employer.
Duties/ResponsibilitiesDuties/Responsibilities:
Create and implement marketing plans for graduate and online programs. (100%)
•Develop marketing plans in collaboration with academic departments, Graduate Studies, Online Learning, and Marketing and Communication offices.
•Execute, track, and report on marketing plans with an expectation of continued assessment to improve results and conversions.
•Establish and monitor budgets and production timelines to ensure each initiative is accomplished within the appropriate parameters.
•In partnership with Marketing and Communications, attract target audiences with aligned design and branding.
•Manage paid search and advertising.
•In partnership with Marketing and Communications, create web content to deliver clear messaging for academic programs as well as the Online Learning and Graduate Studies offices.
•Collaborate with campus academic departments, marketing, and recruitment.
*Bachelor’s degree in Marketing, Business, Communications or other related field.
*Experience in marketing.
*Experience developing and implementing comprehensive marketing plans.
*Experience in the development of segment-driven messaging aligned to marketing audiences.
*Exceptional written skills.
*Proven record and positive results with marketing plan development, including a strong knowledge and experience in digital marketing strategies, specifically for recruitment/enrollment.
*Creative, self-motivated and results-oriented problem solver with a desire to work in a ‘startup environment’ with ambitious growth plans.
*Experience with design and search engine optimization (SEO) strategies to improve conversion strategies.
*Experience in university admissions or university marketing and digital media.
Complete applications received by June 27, 2019 will receive full consideration. Position is open until filled.
IMPORTANT: In order to be considered as an applicant you must apply via the online application system, www.msudenverjobs.com.
References refers to a list of three professional references and their contact information.
Official transcripts will be required of the candidate selected for hire.
Diversity StatementApplicant DocumentsRequired Documents- Resume
- Cover Letter/Letter of Application
- References
Required fields are indicated with an asterisk (*).
- * Thank you for considering employment at Metropolitan State University of Denver! We would like to know how you heard about MSU Denver and our Career Site. Please select the category below that describes how you heard about the position you are applying for.
- msudenver.edu Career Site
- A friend or colleague
- Andrew Hudson
- Colorado State Home page
- Craigslist
- Current MSU Denver Employee
- Glassdoor
- Google Jobs Search
- Higher Ed Jobs
- Indeed
- Monster
- The Chronicle of Higher Education
- Other
Organization
Metropolitan State University of Denver provides students with a transformative academic experience and serves the community as a courageous change agent and a gateway to opportunity. The University’s broad access, affordable tuition, quality academic experience and excellent outcomes add up to a high-value education.
Founded in 1965, MSU Denver is a comprehensive university offering bachelor's and master's degrees on the Auraria Campus in downtown Denver. MSU Denver educates more undergraduate Coloradans than any other four-year institution in Colorado.
Make a difference with MSU Denver
MSU Denver has served as a stepping stone toward the American dream for more than 102,000 alumni, 79% of whom stay in the state after graduation. The University injects hundreds of millions of dollars into the Colorado economy while serving a majority first-generation students, changing families and communities as the state’s third-largest public university.
Metropolitan State University of Denver is a leader and innovator in higher education, a university committed to fostering an equitable culture while offering a high-quality, accessible college experience.
MSU Denver has one of the most diverse student bodies in Colorado. 50.3 % of MSU Denver’s undergraduate students are students of color. We are a Hispanic-Serving Institution, earned in February 2019, and are committed to serving DACA and undocumented students.
The University’s Board of Trustees issued a resolution in June of 2020 committing to engaging in the anti-racism work necessary to dismantle institutionalized create systemic change. Trustees pledged to dismantling institutionalized racism and bring together civic, industry, public and nonprofit community to address the most pressing issues of racial justice.
One of MSU Denver’s 2030 Strategic Plan goals is to be Colorado’s most desired place of employment. The University will continue to improve compensation, benefits, professional development and infrastructure while becoming a more representative workplace and enhancing the inclusive leadership environment that allows leaders to lead from all levels of the University
Fell valued
Every day we are inspired by the students we serve– many of whom are low-income or first-generation– and the impact they will make on the future of Colorado. Regardless of role, our employees lead with a collaborative approach to ensure all of our students succeed.
At MSU Denver, employees are engaged, valued, and celebrated. According to the latest MSU Denver university wide engagement survey, 84% of employees feel valued, would recommend MSU Denver as a good place to work, and take pride in their work.
The diversity of faculty, staff, and students provides a rich working and learning environment where we strive to ensure that all are valued.
Experience work life balance
MSU Denver is committed to our employees’ quality of life. We understand that work should not replace life, and offer flexibility around school schedules, family obligations, and for the moments that come up in our professional and personal lives. Our flexible work arrangements are perfect for the working parent. We offer hybrid work arrangements, completely virtual work arrangements, and even flexible work hour arrangements.
- Telephone
- 3036150999
- Location
-
890 Auraria Parkway
Denver
CO
80204
US
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