Executive Director of Contact Strategy and Management
Posting InformationPosition Information Position TypePermanent Staff (EHRA NF)DepartmentKenan-Flagler Bus Sch-330100Working TitleExecutive Director of Contact Strategy and ManagementAppointment TypeEHRA Non-FacultyPosition Posting CategoryPublic Relations/Communications/MarketingSalary RangeFull Time/Part Time?Full-Time PermanentHours per Week40Vacancy IDNF0003886Position ID20003341Posting Open Date07/15/2019Application Deadline07/29/2019Open Until FilledNoProposed Start Date08/19/2019Position Summary
The Executive Director of Contact Strategy and Management steers the lead generation, lead nurture, prospect management, and brand building efforts to drive interest in and student applications to Kenan-Flagler’s academic programs.
This position is within the school’s Marketing/Communications (MarCom) group. Kenan-Flagler Business School’s Marketing/Communications is responsible for the strategic management of UNC Kenan-Flagler Business School’s marketing, public relations, communications and reputation management activities. The department provides leadership, counsel and services to academic programs (Undergraduate Business, Master of Accounting, five MBA programs, PhD), non-degree Executive Development programs, Advancement (fundraising, alumni relations, corporate relations), Frank Hawkins Kenan Institute of Private Enterprise, and School centers. It works to ensure a unified School-wide marketing and communications strategy. Areas within UNC Kenan-Flagler Marketing/Communications include School-wide strategic communications, marketing/student recruitment, advertising, media relations, content development and distribution, social media, marketing communications, video and photography, website, graphic design and issues management.
Reporting to the school’s Chief Marketing Officer, the Executive Director leads a team of data-minded experts responsible for building, tracking, and optimizing processes and initiatives that increase awareness, traffic, consideration, and engagement with content delivered through numerous distribution platforms, including the school’s programmatic and search engine advertising, external-facing website, and presence in key social media channels. She/he will support efforts that enhance the sophistication of the school’s prospect management processes through the use of interconnected automation technologies, CRM systems, and first- and third-party data engines. The Executive Director will work with managing directors and admissions leaders from the program to develop enrollment forecasts, budget proposals, targeting strategies, data collection and measurement protocols, and analyses of competitor activity and market trends.Educational Requirements
Bachelor’s degree (required); Master’s degree (preferred). All degrees must be received from appropriately accredited institutions.Qualifications and Experience
10 years of direct experience and proven success in roles focusing on lead generation, lead nurture, and/or prospect management, including work with data collection and analysis tools; marketing automation, content management, and CRM systems; and programmatic and search engine advertising.
Experience developing and optimizing processes that measure digital engagement, shape budget and enrollment forecasts, track competitor and market activity, and evaluate content/creative effectiveness.
People management, professional development, and team leadership skills and experience.
Excellent communication skills and experience working with senior leaders, external vendors, and cross-functional teams.
Critical success drivers: high degree of customer service orientation, ability to remain productive in a multi-priority environment, strong sense of urgency, outstanding project management skills, and a strategic/analytic mindset.Equal Opportunity Employer
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.Special Instructions
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.Quick Linkhttp://unc.peopleadmin.com/postings/165951 Department Contact Information Department Contact Name and TitleDepartment Contact Telephone or EmailOffice of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to [email protected]
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
- Cover Letter
- Curriculum Vitae / Resume
Required fields are indicated with an asterisk (*).
- * Please select the response below that describes your level of education that best or mostly closely satisfies the education requirements for this position.
- Bachelor’s degree in required discipline(s) listed or related field
- Bachelor's degree in any field/discipline
- Master's degree or Doctorate degree in required discipline(s) listed or related field
- Master's degree or Doctorate degree in any field/discipline
- None of the above
- * What do you see as the most important success factor in graduate education recruitment marketing?
(Open Ended Question)