Assistant/Associate Athletics Director for Marketing and Fan Engagement

Job description

Posting Details

Position Information

Job CategoryProfessional/AdministrativePosition TitleAssistant/Associate Athletics Director for Marketing and Fan EngagementFull Time/Part TimeFull TimeDivisionAthleticsDepartmentAthletic MarketingDepartment Statement

The Associate Athletics Director for Marketing & Fan Engagement provides strategic and effective leadership of marketing, fan experience, ticket sales & operations, community engagement, concessions, hospitality and other special events within the Colgate Athletics Department. This position is a highly visible leadership role requiring an individual with outstanding interpersonal skills..

The individual in this position must be able to direct the influence of the Athletics Director to achieve departmental goals, while effectively leading and managing assigned responsibilities and projects. The successful candidate should be assertive and confident yet approachable and respectful, with a proven track record in building collaborative relationships across campus and in the community, developing innovative marketing strategies, building attendance and optimizing the fan experience.


Primarily responsible for strategic and effective leadership of marketing, the fan experience, ticket sales & operations, community engagement, concessions, hospitality and other special events for the Colgate Athletics Department. Also responsible for the oversight, supervision and development of the Director of Ticket Sales & Operations, Marketing Fellow, spirit and band partnership, administrative assistants (9), and a host of undergraduate interns.

Responsible for effective strategic leadership, planning, coordination and implementation of all internal and external marketing objectives for the Colgate Athletic Department and all 25 NCAA Division I sports programs.

Responsible for all development, production and execution of creative concepts for marketing campaigns for ticket sales of all sports in accordance with strategic plan, including printed, digital and video elements.

Responsible for serving as an engaged member of the VP/AD’s Senior Management Team.

Serve as an effective sport administrator for assigned teams, working closely with assigned head coaches to advance and support the success of associated sport programs.

Ensure the development and implementation of Colgate Athletic’s digital presence through marketing initiatives centered on social media, email marketing and website development of the official athletic website,

Effectively oversee game day execution or established marketing plan, including but not limited to promotions, giveaways, crowd engagement and video production.

Responsible for effective marketing of promotions and events via all channels and media,, social media, print, electronic media, etc.

Responsible for effective promotion and visibility of

Develop effective relationships with fans and work to build a fan-centered gameday culture for all sports

Responsible for cultivating fan engagement on all Colgate Athletics owned social media sites including, but not limited to, Facebook, Twitter, YouTube, Instagram, etc.

Responsible for overall strategic vision of marketing and ticket operations

Responsible for effective management, hiring, training and evaluating all marketing and ticketing staff.

Supervision and management of the Director of Ticket Sales & Operations. To include:

Responsible for providing fair and accurate input to VP/Director of Athletics regarding employment status (hire, promotion, salary increases, termination)

Responsible for the job evaluation, development and continued professional growth of direct report.
Supervision and management of the Head Cheerleading Coach. To include:

Responsible for providing fair and accurate input to VP/Director of Athletics regarding employment status (hire, promotion, salary increases, termination)

Responsible for the job evaluation, development and continued professional growth of direct report.

Responsible for effective collaboration with campus and community constituents in support of marketing and promotion of athletics events.

Under the direction of the Sr. Associate Athletics Director for External Affairs & Strategic Advancement, responsible for effective lead generation and closing of corporate partnerships in accordance with corporate partner strategy. Expected to build and maintain positive relationships with corporate sponsors.

Accountable for maintaining compliance with all relevant governing bodies to include:
specific conference
athletic department
university policies

Responsible for maintaining athletic marketing budget. Exercises independent discretion on all purchases and budgetary decisions for athletics marketing and fan engagement unit, as well as ticket sales and operations.

Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents.

As directed, required to effectively support athletics fundraising efforts.

Responsible for role modeling positive behaviors and leadership for student-athletes

Adherence to the PERA vision & virtues:
Vision – to be an inclusive community of competitive excellence
Values: thoughtful, driven, enthusiastic, cohesive, bold

Technical Competencies

NameMedia/Social Media CampaignsDescription

Proven knowledge and experience of effective social media and general media advertising strategies. Demonstrated experience managing several social media sources for a Division I athletics department or equivalent.

Technical Competencies

NameBudget and financeDescription

Ability to manage within a defined budget.

Technical Competencies


Proven track record of an ability to comply with NCAA, conference and institutional regulations.

Technical Competencies

NameSports Marketing & PromotionsDescription

Demonstrated ability to develop content that successfully promotes engagement and event participation with media, fans, and prospective students and alumni. Demonstrated ability to develop and deliver marketing materials in multiple media forms that successfully market athletics events. Strong working knowledge of relevant computer programs, e.g. Excel, Word, Adobe Creative Suite, website CMS.

Technical Competencies

NameStakeholder relationsDescription

Demonstrated ability of maintaining positive and effective relationships with key stakeholders, to include coaches, student-athletes, alumni, local community, fans, parents, vendors, faculty and other University constituents.

Behavioral Competencies

NamePersonal Accountability for ResultsDescription

Takes responsibility for decisions, performance, and outcomes; behaves in a responsible manner with a positive attitude; shows self-awareness and openness to feedback.

Behavioral Competencies

NameEffective CommunicationDescription

Demonstrates effective written and oral communication skills; shares information and seeks input from others; adapts communication to diverse audiences; protects private and confidential information.

Behavioral Competencies

NameProblem Solving and Decision MakingDescription

Analyzes and prioritizes situations to identify and solve problems; generates solutions to improve efficiency and quality; involves others in solving problems and making decisions; factors organizational goals into decisions; makes clear, transparent, and timely decisions.

Behavioral Competencies

NameChange ManagementDescription

Responds positively to changing university initiatives and readily adapts behavior to maintain effective performance; understands the long-term direction of the university and can relate this to departmental area; adapts to new methodologies; identifies and acts on areas where change is appropriate.

Behavioral Competencies

NameLeadership and TeamworkDescription

Applies skills and knowledge to provide a climate to achieve departmental and organizational success; balances individual and department goals; helps others perform at their best; builds productive relationships to enhance individual and organizational effectiveness; treats others with respect; resolves conflicts among team members.

Behavioral Competencies

NameCreativity and InnovationDescription

Generates, explores, encourages, and implements innovative ways of creating strategic value for the university, division, department, and individual level; critically assesses the effectiveness of new initiatives.

Behavioral Competencies

NameDiversity and InclusionDescription

Demonstrates respect for people and their differences; understands the benefits of a diverse workforce; earns the trust and respect of others; includes and welcomes others; works to understand the perspective of others; promotes opportunities to experience diversity within our community.

Behavioral Competencies


Understands the impact of decision making and personal behavior in achieving the university’s commitment to a sustainable and carbon-neutral campus; supports and advances the university’s sustainability initiatives; influences others to use sustainable practices.


Professional Experience/ Qualifications

3-5 years professional experience

Preferred Qualifications

Master’s degree
5+ years of collegiate athletics, professional sports, or other marketing and/or fan engagement experience


Bachelors degree


A current valid driver’s license, in accordance with the University’s Driver Safety and Motor Vehicle Use Policy is required.

Physical RequirementsOther Information

Priority consideration will be given to those that apply before June 1, 2019

Colgate University is committed to the principle of institutional control in administering its athletics program in a manner consistent with the NCAA, ECAC, and Patriot League rules. Each individual involved in the athletics division is obligated to maintain competency and knowledge of the rules, to act within his or her realm of responsibility in full compliance with the governing legislation, and to report any violation of NCAA, ECAC or Patriot League rules of which he or she is aware. The failure to do so can be grounds for your termination with cause.

Posting Detail Information

Requisition Number2019S068PTemporaryYesWork ScheduleJob Open Date05/08/2019Job Close DateOpen Until FilledYesSpecial Instructions SummaryEEO Statement

It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law. Colgate is an Equal Opportunity/Affirmative Action employer. Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.

Clery Act

The Campus Safety Department will provide upon request a copy of Colgate’s Annual Security and Fire Safety Report. This report includes statistics as reported to the United States Department of Education for the previous three years concerning reported: 1. crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by Colgate University; and on public property within, or immediately adjacent to and accessible from, the campus and 2. fires that occurred in student housing facilities. The report also includes institutional policies concerning campus security and fire safety, such as policies concerning sexual assault, life safety systems, and other related matters. To obtain a copy, contact William Ferguson, Clery Compliance Coordinator via e-mail at [email protected]. You may also access the report from the Campus Safety web page at:

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Are you currently a Colgate employee?
    • Yes
    • No
  2. * Have you ever been a Colgate employee?
    • Yes
    • No
  3. * Are you at least 18 years of age?
    • Yes
    • No
  4. * Please let us know how you heard about this position.
    • Albany Times Union
    • Binghamton Press & Sun
    • BlackCoachesinSports
    • Cazenovia Republican
    • Chronicle of Higher Education
    • Chronicle of Philanthropy
    • Colgate Employee
    • Colgate Website
    • CoSIDA
    • Diverse Issues of Higher Education
    • HERC (Upstate New York HERC)
    • LinkedIn
    • Mid-York Weekly
    • NACWA
    • naviGATE
    • NCAA News
    • Norwich Evening Sun
    • Oneida Daily Dispatch
    • Sherburne News
    • Syracuse Post Standard
    • Utica Observer Dispatch
    • Waterville Times
    • Other
  5. If you selected "Colgate Employee" or "Other" for how you heard about this position, please provide the employee's name or where you heard about/saw the position.

    (Open Ended Question)

Applicant DocumentsRequired Documents
  1. Resume
  2. Cover Letter
Optional Documents




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    Job No:
    Posted: 7/16/2019
    Application Due: 8/14/2019
    Work Type: