The University of Cincinnati (UC) Department of Athletics seeks applications for a Director, Digital Media and Strategy (Digital Communications Specialist) to manage and innovate the @GoBearcats social media accounts and overall digital content strategy for the department, with a focus on compelling storytelling, strengthening fan engagement and driving revenue. This is a full-time, salaried position with a comprehensive benefits package.

One of three schools nationally during the 2018-2019 season to appear in a bowl game, earn NCAA Tournament appearances in baseball, men’s basketball and women’s volleyball, and participate in the women’s basketball postseason, there has never been a better time to be a Cincinnati Bearcat. Following our third 11-win season in football program history, the 2019 season features four ESPN and ABC National games, including the kickoff of the college football season on Thursday, August 29th against UCLA in the recently renovated ($90 million) historic Nippert Stadium – the gem of college football. Fueled by nine consecutive men’s basketball NCAA Tournament appearances, season tickets in the newly renovated ($87 million) Fifth Third Arena, the finest on-campus facility in the country, sold out during the inaugural season.

Essential Duties and Responsibilities

Create daily content for all online and social media platforms, with a focus on compelling storytelling, strengthening fan engagement and driving revenueDevelop your unique voice and personality to establish consistent messaging across all social and digital media platforms via creative, innovative and timely content deliveryLead ideation and develop strategy for @GoBearcats social media accounts, with a focus on content, promotion, engagement and conversion strategiesProactively pursue new, creative and innovative methods for enhancing the @GoBearcats presence, including continued awareness of trends in emerging media and digital technologiesIdentify Key Performance Indicators to measure social media engagement and prepare analytics-based reports to demonstrate growth and progress toward goalsMaintain overall content calendars for efficient departmental communication and awarenessMonitor, listen and respond to users in a “social” way while cultivating leads and converting salesPartner with the external team to maximize the impact of our brand strategy and messaging, while ensuring content on all channels is accurate and meets brand standardsPartner with University of Cincinnati academic programs to develop an undergraduate content creation team to support the overall enhancement of the Bearcats digital presenceAttend and cover Cincinnati Bearcats events including home games and occasional travel to road games and postseason tournamentsAssist with photography, graphic design, and video editing and production as neededOther duties as assigned

Minimum Qualifications

Bachelor's degree with one (1) year experience; -OR- Associate's degree with three (3) years’ experience; -OR- five (5) years’ experience. Experience must be related to designing, developing, testing, and maintaining websites.

Preferred Qualifications

Proficient understanding of all social media platforms and content typesProficiency in Adobe Creative SuiteVideo experiencePhotography experience

Traits

Ability to operate within the speed of the 24-hour social media cycle/ability to work a flexible schedule, including nights and weekendsAbility to manage multiple collaborative projects and systems in a fast-paced environmentHighly-motivated and deeply passionate about social mediaElite strategic, creative, and critical thinking skillsStrong integrity and character who shares our commitment to maintaining compliance of all NCAA, American Athletic Conference, University and department rules and regulations

How to apply

Interested candidates must apply online at jobs.uc.edu (Req Id 38123). Online applications must include a curriculum vitae, and cover letter explaining your credentials and the contributions you have made towards diversity and inclusion.

Department Info

The Cincinnati Bearcats compete at the highest level of intercollegiate athletics as a member of the American Athletic Conference. UC fields 19 varsity teams with over 500 student-athletes supported by almost 200 full-time staff on the award-winning UC campus in Cincinnati, Ohio. The Bearcats have won six national championships and 83 conference championships during its proud history. Numerous luminaries and Olympians have worn UC's red and black through the years including hall of fame legends Sandy Koufax, Oscar Robertson and Jack Twyman.

UC student-athletes averaged a 3.312 GPA in the fall of 2018 with 73 percent of our student-athletes earning spots on the honor roll. For more information on UC Athletics, visit www.GoBEARCATS.com.

The Department of Athletics is committed to comprehensive excellence in the pursuit of creating positive academic, athletic and social experiences for our student-athletes. We strive for victory and will represent our university with pride. Guided by the principles of integrity, respect, determination and excellence

The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.

As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).

The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.

REQ: 38123

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