Posting Details

Position Information

About the University of West Georgia

Just west of Atlanta, the University of West Georgia is a second home for more than 1,800 faculty and staff members dedicated to transforming lives and changing perspectives. With over 13,700 undergraduate and graduate students and nearly 90 programs of study, we’re a university of anything’s possible. We embrace diversity. We value community. We drive growth. We engage – as students, faculty and staff – and work collectively to be the best comprehensive university in America, sought after as the best place to work, learn and succeed.

Join our pack and get a front seat to history in the making. Special things happen when you Go West. Come see for yourself.

For more information about UWG, visit https://www.westga.edu/about-uwg/

Classification TitleDigital Content StrategistPosition TypeAdministrativeDepartmentUniversity Communications & MarketingPosition TitleDigital Content StrategistPosition Number8810Pay Grade RangeNature of Work

The digital content strategist works with the AVP of UCM and the Director of Web Services to set digital marketing strategies to align organic messaging with paid strategies for digital, web, social, and e-marketing. This individual will optimize our digital presence through research, testing, services, and digital technology developments. The digital content strategist will trend-spot and identify audience preferences related to new campaigns and will liaise with UCM colleagues to optimize our user experience and ensure brand consistency. The creation of social media strategies will live within this position for building and executing social campaigns that maximize organic traffic and enhance constituent interactions with UWG. This individual should possess an in-depth knowledge of social media marketing, data analysis, metrics, and SEO tools. The social media strategist will monitor and interpret metrics, provide details reports on results, and manage an editorial calendar. This role is also critical in the monitoring and managing of challenge and crisis communications that may impact our institutional reputation. The new Digital Content Strategist should report to the Director of Web Services to ensure alignment in data analysis, user experience metrics, SEO tools, marketing messages, recruitment efforts, etc.

Required Qualifications

•Bachelor’s degree in marketing, journalism, mass communication or related discipline, plus two to three years of professional experience in digital and social media development, implementation, marketing, management and one year of experience in developing social media strategy.
•Excellent written communication skills
•Photo and video experience
•Highly organized and detail-oriented
•Ability to work in a team environment as well as independently

Preferred Qualifications

Master’s degree in a related field
Blogging experience a plus
Understanding of WordPress and other content management systems a plus

Salary$45,540 annual min. - $58,632 annual midpointPhysical Requirements/Working Conditions

Ability to move around campus for capturing in-the-moment stories, photos, etc. Some work and travel outside the office and local community will be required and will include carrying photo/video equipment to create digital messaging and imaging.

Does this position require any special certification/ license? If yes, please specify.noWork HoursNotice to Applicants

Please be advised that should you be recommended for a position, the University System of Georgia Board of Regents policy requires the completion of a background check as a prior condition of employment.

It is the policy of the University of West Georgia to follow federal law in regards to affirmative action and equal opportunity. The University of West Georgia.s affirmative action program and related policies are developed in compliance with Executive Orders 11246 and 11375, as amended; Title VII of the Civil Rights Act of 1964; the Rehabilitation Act of 1973 (Sections 503 & 504) and the Americans with Disabilities Act of 1990 (Title II) and their implementing regulations; the Age Discrimination in Employment Act of 1967; and the Vietnam Era Veterans Readjustment Assistance Act of 1974, as it amends 38 U.S.C. 4212.

Posting Detail Information

Posting NumberS01184PPosting Date07/03/2019Closing Date07/17/2019Open Until FilledNoSpecial Instructions to ApplicantSupplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please provide a detailed example of your most successful digital and/or social campaign to date; how you assessed efforts and measured success;tools and analytics used; testing and results; and your report structure (dashboards, narrative, etc)

   (Open Ended Question)

2. * Please provide one to two highlights of what you think of UWG's digital and social presence and any ideas for improvement.

   (Open Ended Question)

3. * Please provide your point of view regarding digital and social policy and procedures and your role in the creation and governance of such policies and procedures.

   (Open Ended Question)

Applicant DocumentsRequired Documents

1. Resume
2. Cover Letter
3. Letter of Reference 1

Optional Documents

1. Letter of Reference 2
2. Letter of Reference 3