Brand Marketing Director - Chief Marketing Office (116612)
- Employer
- University of Illinois at Urbana-Champaign
- Location
- Champaign, IL
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- Executive Administration Jobs
- C-Level & Executive Directors
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing, Community & Government Relations
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Brand Marketing Director
Chief Marketing Office
University of Illinois at Urbana-Champaign
The University of Illinois Urbana-Champaign has an opening for a Brand Marketing Director in the Chief Marketing Office. This is a full-time benefits eligible position that reports to the Chief Marketing Officer. Salary is commensurate with experience and the start date is as soon as possible after the close of the search.
The University of Illinois is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. For more information, visit http://go.illinois.edu/EEO.
The Brand Marketing Director is involved in the promotion of any university brand activities and strategies to establish and maintain the presence of a brand in the public. This person has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness of the university under the guidance of the CMO.
Major Duties and Responsibilities:
- Develop strategies and road maps for campus units.
- Research and determine brand weaknesses and areas to be modified.
- Develop marketing collateral along with Graphics Team.
- Conduct competitive strategic analysis, segmentation, and insight development.
- Develop mid-term plan and financial analyses.
- Oversee advertising and media planning.
- Direct activities of specialists involved in the brand positioning.
- Measure effectiveness of marketing programs and strategies.
- Educate and train other campus marketers on brand standards and goals.
- Lead other units to conduct competitive strategic analysis, segmentation, and insight development.
Required education, experience and qualifications:
- Bachelor's degree in business, mathematics, the sciences, or related fields.
- Minimum of three years of proven brand marketing experience – preferably from a corporation.
- Experience interpreting large amounts of data.
- Experience using search engines, web analytics and business research tools.
- Expert with Excel and PowerPoint.
Preferred education, experience and qualifications:
- Five or more years of experience in design, marketing or communications related field.
- Previous history creating and leading agency-style teams serving multiple clients.
Knowledge, skills and abilities:
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc).
- Understanding of how to obtain consumer/customer insights.
- Demonstrated ability to develop new product or service ideas, create a plan, and then manage the plan through completion.
- Strong analytical and critical thinking.
- Exceptional written, oral, and presentation communication abilities.
- Ability to multi-task.
- Business acumen.
APPLICATION PROCESS: To ensure full consideration, please complete your candidate profile at https://jobs.illinois.edu/ and upload your cover letter, resume, and a list of three professional references, including contact information by July 25, 2019. Interviews may be conducted before the closing date, although no hiring decisions will be made until after the search has closed. The preferred start date for this position is as soon as possible after the close of the search. For further information about this position, please contact Jennifer Steiling at 217-300-2734.
The University of Illinois conducts criminal background checks on all job candidates upon acceptance of a contingent offer.
College Name or Administrative Unit:Office of the Chancellor Category:2-Administrative Title:Brand Marketing Director - Chief Marketing Office (116612) Open Date:07/01/2019 Close Date:07/25/2019 Organization Name:Chief Marketing Office
Organization
Since its founding in 1867, the University of Illinois at Urbana-Champaign has earned a reputation as a world-class leader in research, teaching, and public engagement.
Faculty
A talented and highly respected faculty is the University's most significant resource. Many are recognized for exceptional scholarship with memberships in such organizations as the American Academy of Arts and Sciences, the National Academy of Sciences, and the National Academy of Engineering.
Our faculty have been awarded Nobel Prizes, Pulitzer Prizes, and the Fields Medal in Mathematics.The success of our faculty is matched by that of our alumni: 11 are Nobel laureates and another 18 have won Pulitzer Prizes.
Academic Resources
Academic resources on campus are among the finest in the world. The University Library is one of the largest public university collections in the world with 11 million volumes in its 37 unit libraries. Annually, 53,000,000 people visit its online catalog. Students have access to thousands of computer terminals in classrooms, residence halls, and campus libraries for use in classroom instruction, study, and research.
Research
Students and scholars find the University an ideal place to conduct research. The Beckman Institute for Advanced Science and Technology is a model for interdisciplinary research, where eighteen research groups from sixteen University departments work within and across three broadly defined themes: biological intelligence, human-computer intelligent interaction, and molecular and electronic nanostructures. The University is also home to the National Center for Supercomputing Applications (NCSA).
Undergraduate Education
The University has a fundamental commitment to undergraduate education. Nearly 28,000 undergraduate students are enrolled in nine undergraduate divisions, which together offer some 4,000 courses in more than 150 fields of study.
Undergraduate admission is highly selective. In the 2001 freshman class, students in the middle 50% had ACT scores between 25 and 30 and ranked between the 83rd and 96th percentiles of their high school graduating classes.
The University enrolls over 9,000 graduate and professional students in more than 100 disciplines. It is among the top five universities in number of earned doctorates awarded annually in the United States.
Also integral to the University's mission is a commitment to public engagement. Each year about 65,000 Illinois residents participate in scores of conferences, institutes, courses, and workshops presented statewide. Research and class projects take students and professors off campus to share expertise and technical support with Illinois farmers, manufacturing firms, and businesses. In a typical year, student volunteers log more than 60,000 volunteer hours.
The Arts
A major center for the arts, the campus attracts dozens of nationally and internationally renowned artists each year to its widely acclaimed Krannert Center for the Performing Arts. The University also supports two major museums: the Krannert Art Museum and Kinkead Pavilion; and the Spurlock Museum, a museum of world history and culture.
Other major facilities include the multipurpose Assembly Hall (16,500 seats); Memorial Stadium (70,000 seats), site of Big Ten Conference football games; and the Intramural-Physical Education Building, one of the largest recreational facilities of its kind on a university campus.
Inclusive Illinois, one campus, many voices
Inclusive Illinois is the University’s commitment to cultivating a community at Illinois where everyone is welcomed, celebrated, and respected. Illinois is about how we value difference to make a difference. http://www.inclusiveillinois.illinois.edu/
As evidence of the University’s commitment to enhance the working, living, and learning environment for faculty, staff, and students, the University will encourage a standard of conduct and behavior that is consistent with the values of inclusivity. In an environment of inclusivity, there is no place for acts of hatred, intolerance, insensitivity, bigotry, threats of violence, harassment or discrimination.
Inclusive Illinois, one campus, many voices
Inclusive Illinois is the University’s commitment to cultivating a community at Illinois where everyone is welcomed, celebrated, and respected. Through education, engagement, and excellence, each voice creates the Inclusive Illinois Experience.
How can we appreciate difference to make a difference?
Illinois is the place where we embrace difference. We embrace it because we value it. We value it because we know that we have so much to learn from each other in our living, learning, and working environment.
Illinois is the place where we recognize the power of possibility and where great potential is realized. Inclusive Illinois is the vision of that place: a vision made real by leadership and commitment.
Illinois is the place where consensus is forged by discourse and where everyone’s contributions are recognized: significant contributions that elevate us because they are informed and enhanced by race, ethnicity, gender, sexual orientation and gender identity, age, physical ability, religion, class, and national origin. We are enriched by these perspectives, and we are united by the very discourse that brings these views together.
It is a process. It is transformative. And we celebrate the remarkable changes we set in motion here … taking an important step … crossing boundaries … starting with our own.
It all starts with each of us: with our willingness to embark on the journey in the search for answers, and with our openness and acceptance of the answers we find. Illinois is the place where it all comes together.
Learn more about how Inclusive Illinois promotes diversity here.
Commitment to Equal Opportunity
The commitment of the University to the most fundamental principles of academic freedom, equality of opportunity, and human dignity requires that decisions involving students and employees be based on individual merit and be free from invidious discrimination in all its forms, whether or not specifically prohibited by law. Among the forms of invidious discrimination prohibited by the University policy but not law is discrimination, including harassment, on the basis of sexual orientation. Complaints of invidious discrimination in violation of University policy are to be resolved within existing University procedures. The policy of the University of Illinois is to comply with all federal and state nondiscrimination, equal opportunity, and affirmative action laws, orders, and regulations. The University will not engage in discrimination or harassment against any person because of race, color, religion, sex, national origin, ancestry, age, marital status, disability, unfavorable discharge from the military, or status as a disabled veteran or a veteran of the Vietnam era. This nondiscrimination policy applies to admissions, employment, and access to and treatment in University programs and activities
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