Enrollment Services Coordinator - Early College Pathways
Reading Area Community College welcomes diversity in terms of race, ethnicity, age, class, gender, ability, sexual orientation, and belief system among others. As an institution, we value and respect diversity; therefore, it is important for students, faculty, staff, and administrators to understand differences, to interact effectively with others, and to prepare for the demands of a globalized world. As an open admission institution, RACC serves students of all levels of academic preparedness. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. RACC is an Equal Opportunity Employer: minority/female/disability/veteran.
Working hours for this position consist of 37.5 hours per week, Monday through Friday between the hours of 8:00 a.m. and 9:00 p.m. Specific work hours to be agreed upon by the supervisor and employee prior to the onset of employment. Note: the position requires working two evenings per week during open enrollment periods in spring and fall semesters. The position requires up to three weekend days per year and includes the option of working this time in addition to or in lieu of regular hours.
Enrollment Services Coordinators (ESC) are the first college representatives that prospective students meet. An ESC’s role is to assist prospective students as they complete the application and placement testing process to enroll in the College. The ESC will meet with prospective students, inquire and learn about their goals and plans, and use the information to map out an educational plan. This process may take place in a single day, or, more likely, over a period of time to cultivate professional and responsive relationships with high school students, their families, and high school and CTC professional staff. The ESC is responsible for keeping prospective students engaged throughout the entire process, regardless of length. The ESC learn, understand and effectively articulate the value and benefits of the education provided by the College, and develop a level of trust and rapport with prospective and new students.
This specific ESC position will focus primarily, although not exclusively, on high school students and their families interested in and taking courses as part of RACC’s Early College Pathways: Dual Enrollment, Technical Academy, Early Admissions, and SOAR Programs. The ESC will meet and advise students who are on one of these pathways to discuss academic progress and recommend next courses in their program of study.
The ESC will be expected to make and meet individual as well as team enrollment goals. The ESC in this position will also take responsibility for assisting the Director of Academic Partnerships in the promotion and coordination of events to grow and expand Early College Pathways.
The Enrollment Services Coordinator will be expected to perform all functions of this position as needed. As a guide, this position will spend about half of his/her time recruiting prospective students at Berks County high schools and CTC’s, with a balance of his/her time on campus coordinating and facilitating Early College outreach and recruitment activities. The ESC will follow up with prospective and current DE and TA students. The ESC will be expected to assist, as assigned, on other enrollment services activities as part of the Enrollment Services team.
Essential Duties and Responsibilities:
1. Effectively conduct face-to-face interviews and mini-information sessions with prospective and current TA and DE students and parents, asking appropriate questions to identify high school students’ goals and plans, and assisting in building course pathways for students to meet their education goals.
2. Actively participate in the implementation of enrollment strategies as defined in the strategic enrollment management and marketing plan, with specific attention to Early College Pathways.
3. Be able to clearly explain to the community members and high school students the Dual Enrollment program, the Technical Academy program and connect these programs to the College’s program of studies and transfer agreements.
4. Refer students to appropriate campus resources for assistance with college major, disability services, academic and personal issues, and other college related concerns.
5. Oversee the dual enrollment and technical academy application and registration of courses in fall and spring, including the tracking of new online applications. Work in partnership with the Records office and the school counselors for assisting students and families with late course registrations and withdrawals.
6. Assess recruitment initiatives to determine how productive these activities are in reaching prospect and applicant yield goals.
7. Serve as the primary ESC at the Career Technology Centers, with having a regular presence at the CTC’s for the purpose of recruiting students into Technical Academy and educating students and parents about the value of matriculating to RACC. Lead recruitment efforts with prospective students from the Centers in promoting the advantages of earning Early College credit, including SOAR (Student Occupationally and Academically Ready agreements) articulated credit.
8. Plan, coordinate and execute outreach activities in the high schools, CTC’s, and on campus visits, such as campus orientations days for TA and DE students, parent-focused information sessions, presentations about the college’s services and programs, classroom visits, and regularly scheduled career and parent night activities.
9. Travel as necessary to high school and CTC outreach and recruitment events.
10. Plan, coordinate and execute the Berks Business Education Coalition ninth grade campus visits.
11. Provide coverage as a substitute in the Welcome Center and participate in Admissions events at the request of the Director of Admissions and Enrollment Services.
12. Regularly attend admissions and enrollment services staff meetings and participate in professional development activities.
13. Submit monthly reports as requested by the department/division supervisor.
14. Work cooperatively and collaboratively with Advising, Enrollment Services, and the college at large.
15. Conduct him/herself in a professional manner and be an ambassador for RACC at all times.
16. Perform other related duties as assigned.
This job has no staff supervisory responsibilities.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
- Bachelor’s degree from an accredited four-year college or university.
- Two years’ experience with demonstrated success in customer-focused sales, marketing, telemarketing or higher education admissions/recruitment.
- Strong oral and written communication skills.
- Strong organizational, documentation, and time management skills.
- Strong customer service skills working with a diverse customer base in terms of race, ethnicity, age, class, gender, ability, sexual orientation, and belief system among others.
- Ability to set and to achieve short and long-term goals.
- Ability to work independently within a fast-paced, dynamic, and team-oriented environment.
- Ability to quickly adapt and thrive in an environment of change.
- Prior experience of high school student recruitment strategies.
- Bilingual: English/Spanish. Demonstrated oral and written Spanish language fluency.
Position requires frequent local travel to local secondary institutions; employee must have access to ready transportation.
To perform this job successfully, an individual should have proficient knowledge of Microsoft Office (especially Word, Excel, and PowerPoint) and Internet skills; proficient knowledge of Datatel, and basic knowledge of Hubspot or other administrative software.
- Ability to create and edit effective, engaging communication for various target groups.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondences, and basic procedural documents. Ability to effectively present information and respond to questions from groups of school administrators, teachers, parents, students and the general public.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
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