Marketing and Events Fellow

Job description

Posting Details

Position Information

Job CategorySupport StaffPosition TitleMarketing and Events FellowFull Time/Part TimePart TimeDivisionAthleticsDepartmentAthletic MarketingDepartment Statement

The Athletics Marketing & Events Fellow will be charged with working independently as well as collaboratively on projects, events, and initiatives throughout the department.

The individual in this position will be responsible for carrying high level projects from initiation to completion; organizing people, information, and materials around identified outcomes; and communicating with senior staff members, coaches, student-athletes, and other constituents in a professional, personable, and highly respectful manner.

This is a 10 month, 40 hour per week position, which requires some night and weekend hours.


The Athletics Administration Fellow will be responsible for assisting the Associate Athletics Director Event Management & Facilities and Associate Athletics Director for Marketing & Promotions with assigned tasks and projects associated with Marketing & Promotions, Event Management, and Facilities Operations.

Examples of associated tasks include:
•Assisting with planning, management, logistics, and execution of marketing & promotion events
•Connecting with local community, youth groups and schools for game promotions and event participation
•Serving as event manager and game day liaison for assigned sports, assist with football and ice hockey
•Recruiting, hiring, training and managing student workers
Marketing & Promotions
•Manage pre-game and in-game promotions for assigned sports
•Create graphics and brainstorm social media engagement opportunities
•Work with local sponsors on package renewals and fulfillment
•Build relationships and collaborate with campus partners
•Conduct industry research on best practices and innovative fan engagement and marketing trends
•Assist with budget analysis and management for various projects
•Assist with ticketing/promotions newsletter
Facilities Operations
•Responsible for set-up and break down of home games, with assistance from Buildings & Grounds unit
•Responsible for recruiting, hiring, training and managing student workers
•Assist with athletics facilities rentals
•Assist with external television and/or live streaming companies, for Colgate home events
•Responsible for placing and tracking facilities work orders
•Assist in the scheduling of athletic facilities for practices, games, and events
•Conduct industry research on best practices, forecasting, and guest services enhancements
•Assist in creating, updating, and/or maintaining policies, plans, and other critical materials related to facilities and event management
•Assist with conference and NCAA tournament bid processes and financial reporting

Accountable for maintaining personal compliance with all relevant governing bodies to include:
• specific conference
• athletic department
• university policies

Additionally, the Marketing & Events Fellow will plan and execute special events as assigned by the Associate Athletics Director for Marketing & Promotions or Associate Athletics Director Event Management & Facilities.

Responsible for supporting the vision for the Division of Physical Education, Recreation and Athletics, to be an inclusive community of competitive excellence, and for demonstrating the division’s core values in all interactions, to be:
• Thoughtful: careful, reasoned, inclusive, action
• Driven: relentless, energetic, focused pursuit of courageous goals
• Enthusiastic: passionate, positive, fun presence
• Cohesive: close-knit, collaborative, consistent teamwork
• Bold: creative, resourceful, fearless winners

Technical Competencies

NameOffice ProductivityDescription

Demonstrated ability to effectively utilize all university productivity applications (e.g. MS Office, Concur, EMS, CMS, and Google) to include: collecting, updating, formatting and organizing moderately complex data such as sorts, filters, charts, pivot tables, all basic to intermediate level formulae, table of content formatting, mail merges, track changes and other similar features. Demonstrated ability to efficiently leverage standard office software to manage calendars, contacts and email correspondence for department staff.

Technical Competencies

NameEvent PlanningDescription

Demonstrated ability to plan, manage, coordinate or oversee events requiring a high level of coordination and collaboration. Demonstrated ability to source and negotiate favorable contract terms and service delivery from vendors. Demonstrated ability to effectively produce and manage RSVP lists and special requests of participants. Demonstrated ability to communicate all aspects of planning events. Demonstrated ability to quickly, efficiently and inexpensively alter plans.

Technical Competencies

NameTravel LogisticsDescription

Demonstrated ability to effectively create travel plans involving multiple modes of transportation, destinations and lodging. Demonstrated ability to quickly, efficiently and inexpensively alter travel plans and itineraries. Demonstrated ability to consistently stay within university travel restrictions and guidelines.

Technical Competencies

NameTechnical Data SystemsDescription

Demonstrated ability to utilize relevant data systems/software, e.g. Enterprise Resource Planning tool (Banner), Business Intelligence (Tableau). Demonstrated ability to enter, manipulate, query and export all data sets used in day­ to­ day situations. Demonstrated ability to use all day ­to­ day and core functionality of all relevant systems.

Technical Competencies

NameAdministrative ProceduresDescription

Demonstrated mastery of commonly used Colgate and divisional/functional administrative policies and practices. Has knowledge sufficient to follow administrative procedures and processes that are most critical to the department. Has knowledge sufficient to train others on all core and common administrative procedures. Has knowledge sufficient to create desktop aids or guides in the execution of common administrative procedures and processes. Demonstrated ability to effectively pull together sensitive and moderately complex data and information into an organized and cohesive product.

Technical Competencies

NameCustomer ServiceDescription

Demonstrated ability to create welcoming and professional environment for guests. Demonstrated ability to use positive communications. Demonstrated ability to listen, respond effectively and follow up appropriately on administrative inquiries, while being mindful and attentive to feedback. Makes use of specialized knowledge to assist others in resolving problems. Identifies opportunities for improving customer service methods.

Technical Competencies

NameTeam LeaderDescription

Demonstrated ability to plan and coordinate the activities of other support staff within the division in a timely and effective manner. Demonstrated ability to develop clear work procedures and training processes. Demonstrated ability to actively seek input and involve group members in divisional processes. Develops and uses collaborative relationships to facilitate the accomplishment of work goals.

Technical Competencies

NameDomain­Specific SkillsDescription

As required by each department, division or function, employee may be required to have unique skills or knowledge relating to work specific to that department, division or function. These skills should be consistently demonstrated by the employee.

Behavioral Competencies

NamePersonal Accountability for ResultsDescription

Takes responsibility for decisions, performance, and outcomes; behaves in a responsible manner with a positive attitude; shows self-awareness and openness to feedback.

Behavioral Competencies

NameEffective CommunicationDescription

Demonstrates effective written and oral communication skills; shares information and seeks input from others; adapts communication to diverse audiences; protects private and confidential information.

Behavioral Competencies

NameProblem Solving and Decision MakingDescription

Analyzes and prioritizes situations to identify and solve problems; generates solutions to improve efficiency and quality; involves others in solving problems and making decisions; factors organizational goals into decisions; makes clear, transparent, and timely decisions.

Behavioral Competencies

NameChange ManagementDescription

Responds positively to changing university initiatives and readily adapts behavior to maintain effective performance; understands the long-term direction of the university and can relate this to departmental area; adapts to new methodologies; identifies and acts on areas where change is appropriate.

Behavioral Competencies

NameLeadership and TeamworkDescription

Applies skills and knowledge to provide a climate to achieve departmental and organizational success; balances individual and department goals; helps others perform at their best; builds productive relationships to enhance individual and organizational effectiveness; treats others with respect; resolves conflicts among team members.

Behavioral Competencies

NameCreativity and InnovationDescription

Generates, explores, encourages, and implements innovative ways of creating strategic value for the university, division, department, and individual level; critically assesses the effectiveness of new initiatives.

Behavioral Competencies

NameDiversity and InclusionDescription

Demonstrates respect for people and their differences; understands the benefits of a diverse workforce; earns the trust and respect of others; includes and welcomes others; works to understand the perspective of others; promotes opportunities to experience diversity within our community.

Behavioral Competencies


Understands the impact of decision making and personal behavior in achieving the university’s commitment to a sustainable and carbon-neutral campus; supports and advances the university’s sustainability initiatives; influences others to use sustainable practices.


Professional Experience/ Qualifications

•Excellent written and communication skills
•Project and event planning and execution experience
•Experience conducting industry research and report-writing
•Commitment to compliance with campus, conference and NCAA rules and policies
•Demonstrated initiative; well-developed problem-solving skills
•Ability to assess, prioritize and execute an array of important tasks around shared priorities
•A strong interest and commitment to pursuing a career in the profession of Intercollegiate Athletics
•Demonstrated curricular and extracurricular achievements and community involvement

Preferred Qualifications

•Experience and academic training in higher education and/or athletics administration
•Advanced skills using spreadsheets, desktop publishing, and GTD methods


Bachelor’s Degree with a minimum of two years of work experience in Intercollegiate Athletics.

Master’s degree or higher preferred.


A current valid driver’s license, in accordance with the University’s Driver Safety and Motor Vehicle Use Policy, is required.

Physical Requirements

Ability to work 40 hours per week, including nights and weekends as required.

Other Information

Colgate University is committed to the principle of institutional control in administering its athletics program in a manner consistent with the NCAA, ECAC, and Patriot League rules. Each individual involved in the athletics division is obligated to maintain competency and knowledge of the rules, to act within his or her realm of responsibility in full compliance with the governing legislation, and to report any violation of NCAA, ECAC or Patriot League rules of which he or she is aware. Should a situation warrant further investigation, you have an affirmative obligation to cooperate full in the infractions process, including the investigation and adjudication of a case. The failure to do so can be grounds for your termination with cause.

Posting Detail Information

Requisition Number2019S081PTemporaryYesWork Schedule

This is a 10 month, 40 hour per week position, which requires some night and weekend hours.

Job Open Date06/18/2019Job Close DateOpen Until FilledYesSpecial Instructions SummaryEEO Statement

It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law. Colgate is an Equal Opportunity/Affirmative Action employer. Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.

Clery Act

The Campus Safety Department will provide upon request a copy of Colgate’s Annual Security and Fire Safety Report. This report includes statistics as reported to the United States Department of Education for the previous three years concerning reported: 1. crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by Colgate University; and on public property within, or immediately adjacent to and accessible from, the campus and 2. fires that occurred in student housing facilities. The report also includes institutional policies concerning campus security and fire safety, such as policies concerning sexual assault, life safety systems, and other related matters. To obtain a copy, contact the Campus Safety Compliance Manager via e-mail at [email protected]. You may also access the report from the Campus Safety web page at:

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Are you currently a Colgate employee?
    • Yes
    • No
  2. * Have you ever been a Colgate employee?
    • Yes
    • No
  3. * Are you at least 18 years of age?
    • Yes
    • No
  4. * Please let us know how you heard about this position.
    • Albany Times Union
    • Binghamton Press & Sun
    • BlackCoachesinSports
    • Cazenovia Republican
    • Chronicle of Higher Education
    • Chronicle of Philanthropy
    • Colgate Employee
    • Colgate Website
    • CoSIDA
    • Diverse Issues of Higher Education
    • HERC (Upstate New York HERC)
    • LinkedIn
    • Mid-York Weekly
    • NACWA
    • naviGATE
    • NCAA News
    • Norwich Evening Sun
    • Oneida Daily Dispatch
    • Sherburne News
    • Syracuse Post Standard
    • Utica Observer Dispatch
    • Waterville Times
    • Other
  5. If you selected "Colgate Employee" or "Other" for how you heard about this position, please provide the employee's name or where you heard about/saw the position.

    (Open Ended Question)

  6. * Please indicate your highest level of education attained.
    • GED
    • High School Diploma
    • Associate's Degree
    • Bachelor's Degree
    • Master's Degree
    • PhD
Applicant DocumentsRequired Documents
  1. Resume
  2. Cover Letter
Optional Documents




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    Job No:
    Posted: 6/19/2019
    Application Due: 7/16/2019
    Work Type: