PUBLIC RELATIONS SPEC, SENIOR

Job description

Auto req ID
114445BR
Duke Entity
MEDICAL CENTER
Job Code
1268 PUBLIC RELATIONS SPEC, SENIOR
Job Description

Occupational Summary

The Duke Global Health Institute seeks a creative, versatile storyteller who will promote the work of the institute across a variety of media. This position serves as the primary content creator for a busy marketing and communications team and is responsible for writing articles about DGHI’s work and people, producing multimedia features (including photography, audio and video), curating content for newsletters, websites and social media, conducting media relations and outreach, and contributing to integrated communications projects in support of DGHI’s strategic goals.
 
 
Work Performed
 
Content creation 
 

Identify, research, report and write news articles and features that convey the impact of DGHI’s research and educational programs.Propose and execute multimedia features that incorporate visuals, audio and/or video to help tell DGHI stories. Create photographs and short audio and video elements to support DGHI stories. Maintain relationships with faculty, staff, students and communicators within DGHI and across campus to identify news and collaborate on communications projects. Monitor journals and research publications to track new research findings from DGHI faculty. Occasional travel, including trips to international locations to document DGHI research and educational projects, may be required.  
Editorial and social media Oversee day-to-day management of DGHI’s Facebook, Instagram and Twitter channels, setting overall content strategy and working to maintain an active schedule of posts. Direct a student assistant in creation and scheduling of content. Monitor engagement metrics and propose ideas for campaigns to encourage audience growth and engagement. Curate content for weekly DGHI newsletter distributed to internal audiences; assist director of communications with content planning, development and curation for other DGHI publications, including a monthly external newsletter and annual report.Take primary responsibility for coordinating documentation of student and faculty fieldwork, including soliciting photography and first-person narratives from the field. Work with students and faculty to ensure all communications from fieldwork are consistent with DGHI standards for culturally sensitive and ethical communications. Curate editorial content on DGHI websites; assist DGHI web team in keeping information about DGHI staff and programs up to date on central websites.  
Media relations Working with director of communications, maintain relationships with global health media outlets and reporters and work to promote media coverage of DGHI. Assist reporters in identifying stories and sources within DGHI. Monitor external media coverage of DGHI news and people and promote media stories through DGHI’s website and internal newsletter. Work with Duke’s Office of News and Communications to promote DGHI experts to external media and identify opportunities to write op-ed and commentary pieces. Occasionally assist faculty in authoring op-eds.  
Marketing and strategic communications Support DGHI’s overall strategic communications efforts by collaborating with teammates and colleagues on a variety of projects, including planning and execution of special events, marketing of DGHI’s educational programs and development communications. Manage special projects, including annual photo contest and training for students in fieldwork communicaitons.  


Location
Durham
Requisition Number
401612631
Position Title
PUBLIC RELATIONS SPEC, SENIOR
Shift
First/Day
Job Family Level
12
Full Time / Part Time
Full Time
Regular / Temporary
Regular
Department Name
DGHI-Admin
Minimum Qualifications

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.Experience

Work requires two years of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Preferences:
 
  • Outstanding writing, editing and storytelling skills; fluency in photography, audio and/or video editing skills highly desirable.
  • Proven track record of producing strong, accurate content on deadline; ability to manage multiple projects with different deadlines essential.
  • Excels at translating complex information into highly engaging, accessible content; strong news judgement and instincts for a good story absolutely critical.
  • Demonstrated success setting and executing content strategy for a variety of social media platforms.
  • Experience with email marketing, news tracking and managing content through Drupal CMS.
  • Strong project management and organizational skills.
  • Ability to form and maintain strong relationships with colleagues across campus.
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    Job No:
    Posted: 6/13/2019
    Application Due: 8/12/2019
    Work Type:
    Salary: