PUBLIC RELATIONS SPEC, SENIOR
- Employer
- Duke University
- Location
- Durham
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
114445BR
Duke Entity
MEDICAL CENTER
Job Code
1268 PUBLIC RELATIONS SPEC, SENIOR
Job Description
Occupational Summary
The Duke Global Health Institute seeks a creative, versatile storyteller who will promote the work of the institute across a variety of media. This position serves as the primary content creator for a busy marketing and communications team and is responsible for writing articles about DGHI’s work and people, producing multimedia features (including photography, audio and video), curating content for newsletters, websites and social media, conducting media relations and outreach, and contributing to integrated communications projects in support of DGHI’s strategic goals.
Work Performed
Content creation
Identify, research, report and write news articles and features that convey the impact of DGHI’s research and educational programs.Propose and execute multimedia features that incorporate visuals, audio and/or video to help tell DGHI stories. Create photographs and short audio and video elements to support DGHI stories. Maintain relationships with faculty, staff, students and communicators within DGHI and across campus to identify news and collaborate on communications projects. Monitor journals and research publications to track new research findings from DGHI faculty. Occasional travel, including trips to international locations to document DGHI research and educational projects, may be required.
Editorial and social media Oversee day-to-day management of DGHI’s Facebook, Instagram and Twitter channels, setting overall content strategy and working to maintain an active schedule of posts. Direct a student assistant in creation and scheduling of content. Monitor engagement metrics and propose ideas for campaigns to encourage audience growth and engagement. Curate content for weekly DGHI newsletter distributed to internal audiences; assist director of communications with content planning, development and curation for other DGHI publications, including a monthly external newsletter and annual report.Take primary responsibility for coordinating documentation of student and faculty fieldwork, including soliciting photography and first-person narratives from the field. Work with students and faculty to ensure all communications from fieldwork are consistent with DGHI standards for culturally sensitive and ethical communications. Curate editorial content on DGHI websites; assist DGHI web team in keeping information about DGHI staff and programs up to date on central websites.
Media relations Working with director of communications, maintain relationships with global health media outlets and reporters and work to promote media coverage of DGHI. Assist reporters in identifying stories and sources within DGHI. Monitor external media coverage of DGHI news and people and promote media stories through DGHI’s website and internal newsletter. Work with Duke’s Office of News and Communications to promote DGHI experts to external media and identify opportunities to write op-ed and commentary pieces. Occasionally assist faculty in authoring op-eds.
Marketing and strategic communications Support DGHI’s overall strategic communications efforts by collaborating with teammates and colleagues on a variety of projects, including planning and execution of special events, marketing of DGHI’s educational programs and development communications. Manage special projects, including annual photo contest and training for students in fieldwork communicaitons.
Location
Durham
Requisition Number
401612631
Position Title
PUBLIC RELATIONS SPEC, SENIOR
Shift
First/Day
Job Family Level
12
Full Time / Part Time
Full Time
Regular / Temporary
Regular
Department Name
DGHI-Admin
Minimum Qualifications
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.EducationWork requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.Experience Work requires two years of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Preferences:
Organization
History
Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.
As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.
Duke maintains a historic affiliation with the United Methodist Church.
Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
Mission Statement
"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'
“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.
“By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”
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