Posting Details

Posting Details

Reference Number 02-32196 Posted Job Title ASSOC. DIRECTOR OF MARKETING AUTOMATION AND DATA School Name School of Arts and Sciences Org Bachelor of Applied Arts & Sciences and Certificate Programs Posted to the Web 06/05/2019 Posted Job/Salary Grade 028 Employment Type Exempt Hours N/A Position Type Full Time Position Schedule 9am - 5pm Months 12 Position Length Ongoing Position End Date University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

The School of Arts and Sciences forms the foundation of the scholarly excellence that has established Penn as one of the world’s leading research universities. We teach students across all 12 Penn schools, and our academic departments span the reach from anthropology and biology to sociology and South Asian studies. http://www.sas.upenn.edu/

Duties

The College of Liberal and Professional Studies (LPS) in the School of Arts and Sciences is looking for an enthusiastic Associate Director of Marketing Automation and Data to join our collaborative marketing team. Under supervision of the Director of Marketing & Communications, the Associate Director of Marketing Automation and Data will be responsible for working with the department’s marketing automation tools and developing strategic workflows to assist with meeting enrollment goals. S/he will work closely with the enrollment management and marketing teams to create compelling lead nurturing campaigns that drive enrollment.

The Associate Director will be responsible for tracking the effectiveness of marketing and lead nurturing campaigns and providing data to the Director of Marketing and Communications and other stakeholders as needed.

S/he will manage vendor relationships in support of marketing automation tools. She will also supervise, coach, and mentor the Digital Marketing Coordinator ensuring that all marketing and enrollment goals are achieved and that marketing plans are fulfilled.

Qualifications

A Bachelor’s Degree and 5 years to 7 years of experience or equivalent combination of education and experience is required. Demonstrated expertise with marketing automation tools, such as HubSpot or Pardot, required. Must have experience working in higher education, a marketing agency or other related field, S/he must have sound knowledge of data systems related to inquiries, applications and admissions. A strong background in utilizing Google Analytics and other analysis tools also required. Will need to be comfortable working collaboratively and independently, under tight deadlines and will balance multiple projects simultaneously. A great eye for detail and a passion for higher education are a must.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. Quick Link http://jobs.hr.upenn.edu/postings/46956 Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * How did you hear about this employment opportunity?
   • Jobs@Penn
   • Contacted by a Penn Recruiter
   • Referred by a Penn Employee
   • Referred by a friend or family member
   • Higher Education Recruitment Consortium (HERC)
   • Inside Higher Ed
   • Indeed.com
   • Other Internet Advertisement
   • Linkedin
   • Twitter
   • Other Social Media Site
   • Professional Affiliation/Trade Website
   • Diversity Association/Publication Website
   • Heard about it at a conference or career fair
   • Apple One
   • Recruitment and/or staffing agency
2. * What is your highest level of education completed?
   • Less than high school education
   • High School Diploma or GED
   • Vocational or Technical School
   • Associate's Degree or Two Year College
   • Bachelor's Degree
   • Master's Degree
   • PHD/MD/JD or equivalent doctoral degree
3. * How many years of experience do you have related to this position?
   • 0 to 1 Year
   • 1 to 2 Years
   • 2 to 3 Years
   • 3 to 5 Years
   • 5 to 7 Years
   • 7 to 10 Years
   • Over 10 Years
4. * Do you have experience working with marketing automation tools such as HubSpot, Pardot, or Marketo?
   • Yes
   • No

Applicant Documents Required Documents

1. Resume

Optional Documents

1. Cover Letter