Director of Recruitment Marketing

Job description

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Rowan University is a Carnegie-classified Doctoral University (Moderate Research Activity) with approximately 19,000 students. Its main campus is located in Glassboro, N.J., 20 miles southeast of Philadelphia, with additional campuses in Camden and Stratford. The University comprises seven academic colleges and five schools—the William G. Rohrer College of Business; the Henry M. Rowan College of Engineering; the Colleges of Communication and Creative Arts, Education, Humanities and Social Sciences, Performing Arts, and Science and Mathematics; the Cooper Medical School of Rowan University; the Rowan University School of Osteopathic Medicine; the Graduate School of Biomedical Sciences; the School of Health Professions; and the School of Earth and Environment—with an Honors College that spans across disciplines. Rowan is one of two public universities in the country to offer M.D. and D.O. medical degree programs. The institution is also home to the South Jersey Technology Park, which fosters the translation of applied research into commercial products and processes. Rowan has been recognized as one of the top 90 public research universities and the 7th fastest growing research institution in the nation.

Rowan University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. For the complete Rowan University non-discrimination and affirmative action policy see:

Director of Recruitment Marketing

Job no: 493696
Work type: Regular full time
Location: Glassboro, New Jersey
Categories: Professional

Reporting to the VP for Strategic Enrollment Management, the Director of Recruitment Marketing oversees the planning, execution, and continuous improvement of the university’s recruitment marketing, branding and strategic enrollment management process in support of university-wide enrollment goals. The Director works closely with the VP to strategize, plan and execute multi-channel marketing efforts designed to support recruitment business goals, priorities and trade-offs.

The Director has a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach, constituent engagement, and the attainment of aggressive student enrollment goals. The Director contributes in the areas of researching, conceptualizing, producing, publishing, and measuring effective traditional and digital marketing and communications and participates in other recruitment and enrollment activities as assigned. The Director is analytical, action-oriented, and data-savvy, and has strong knowledge in marketing analytics as well as enrollment management analytics.

  • Works closely with the VP of SEM to develop and implement a sophisticated and sustained multi-channel marketing and communication plan aimed at a number of internal and external constituents.
  • Serves as the primary administrator for all web pages and accounts associated with the digital marketing and communications efforts where the audience is prospective students.
  • Oversees annual communication planning, analyzes and reports on relevant data, and makes adjustments and recommendations accordingly.
  • Continues to expand and enhance the Office’s social media reach; employs new and creative tactics for engaging with our prospective student population and their influencers.
  • Works closely with the Director(s) and Associate Director(s) for Admissions to align our recruitment and marketing efforts.
  • Works closely with the Office’s Budget Manager to maintain and evaluate relationships with third party vendors that generate inquiries and develop prospective student interests.
  • Serves as the liaison to the Office of University Relations.
  • Develops and implements metrics to assess and refine the University’s undergraduate recruitment efforts.
  • Establishes, maintains, and builds upon relationships with internal (Deans, department chairs, campus partners, etc.) and external stakeholders (parents, guidance counselors, etc.) in support of our enrollment goals.
  • Supplements the University’s recruitment efforts by presenting at on and off-campus recruitment events.
  • Counsels and communicates with prospective students, parents, and guidance counselors through one-on-one interviews, group presentations, open houses, receptions, and other recruitment events.
  • Serves on ad hoc committees as required.
  • Performs data-driven analyses of all aspects of recruitment and prospective student and influencer interactions, providing recommendations for improvement.
  • Serves as a liaison between CRM administrators and the recruitment marketing staff to analyze recruitment and admissions data, external marketing analytics and other resources to enhance and streamline recruitment and enrollment yield.
  • Monitors the University’s image on third-party college search sites, responds accordingly, and makes regular reports on findings to strategize and implement action.
  • Utilizes established and new tools for analytics and determining return on investment associated with digital marketing and communications and creates reports for further review and action.
  • Assists in the development of strategies to integrate social media and other web efforts into the broader communication plan for the University.
  • Repurposes digital content for other communications, including but not limited to print publications, press releases, event communications, and video production.
  • Works closely, and under the direction of the VP, with other departments to ensure consistency in data, strategy and brand execution.
  • Participates in the execution of other facets of the communication plan as assigned.
  • Performs other duties as assigned.
  • Qualifications & Requirements


  • A bachelor’s degree from an accredited college or university
  • A demonstrated ability to communicate effectively (written and spoken) to a variety of constituents.
  • At least two (2) years of direct supervisory experience with professional staff
  • At least two (2) years of direct experience developing and managing multi-channel marketing and communication plan, including, but not limited to managing a multi-subdomain web presence
  • A demonstrated comfort with utilizing technology and software, including but not limited to, Microsoft Office Suite, instant messaging, blogging, a wide variety of social media, web content management systems, and database software.
  • Previous experience building and maintaining a complex communication plan with Customer Relationship Management (CRM) software, specifically, Slate is required.
  • A valid driver’s license and a willingness to cover student recruitment events as necessary. Some evening and weekend work is required.
  • Strong organizational skills, attention to detail, the ability to think creatively and analytically, and the willingness to work both autonomously and within a group setting is required.
  • Thrive in a fast-paced team environment and demonstrate superlative customer service skills.


    • A Master’s degree from an accredited university
  • Experience in revenue focused marketing is highly desired
  • Fluency in a language other than English is desired.
  • Demonstrated experience managing large scale projects is highly preferred.
  • Knowledge of Banner, Slate and Salesforce is a plus.
  • Advertised: May 23 2019 Eastern Daylight Time
    Applications close: Jun 6 2019 11:55 PM Eastern Daylight Time




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    Job No:
    Posted: 5/24/2019
    Application Due: 6/6/2019
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