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Marketing Communications Manager

Employer
Strayer University
Location
DC Washington

View more

Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
For-Profit

Job location: DC Washington - VA Herndon (Corporate)


Employment Type: Full-time
Posted data: 2019-05-22
Req: R07601
This position is responsible for developing and managing the integrated alumni communication strategy for the Office of Alumni Relations.

  • Write advertising, publication and web copy.
  • Proofread and edit all materials, to include: marketing publications, brochures, mailings, web sites and emails for content, clarity, accuracy and conformity to style guidelines. 
  • Ensure that content is consistent across all media.
  • Coordinate with creative services and marketing managers to develop targeted content.
  • Develop tracking system for content updates.
  • Manage content of canned responses in CRM to ensure consistency with other messaging.
  • Perform periodic reviews of web properties to ensure content accuracy, timeliness and relevance.
  • Ensure content complies with regulatory requirements by state.
  • Attend weekly meetings with Creative Services team and Marketing Department.
  • Manage freelance copywriters as necessary.
  • Time allocation estimate :

                       Event and Program Support – 40%

                       Email Communication – 25%

                       Social Media – 15%

                       Webmaster and Digital Design – 10%

                       Administrative and Other Duties As Assigned – 10%

Education:

  • Bachelor's degree in marketing, communication, business, or related field

Work Experience:

  • Minimum 2 year of related experience, preferably in a higher education or corporate setting, and preferably in marketing/sales
  • Demonstrated experience developing and implementing strategic marketing campaigns and measuring the results of such campaigns
  • Demonstrated experience with assessment and data-driven strategy development across stakeholder groups.
  • Experience developing and leading effective social media campaigns and web presence optimization

Job Skills:

  • Strong writing, editing and proofreading skills
  • Highly organized with an eye for detail
  • Demonstrated ability to multi-task
  • Project management experience desirable
  • Knowledge of Adobe Creative Suite/and or similar tools for digital image creation and copy-editing
  • Understanding of and experience with customer relationship management (CRM) systems and a mass email database
  • Demonstrable expertise in:
    • Microsoft Office applications
    • English usage, spelling, grammar, and punctuation
  • An articulate, friendly, “whatever-it-takes”, down-to-earth attitude, along with a strong work ethic
  • Excellent oral and written communication skills

Certifications:

  • None

Other:

  • No travel
  • Deadline driven environment in a corporate setting
  • Mobility within the office including movement from floor to floor
  • Access information using a computer
  • Effectively communicate, both up and down the management chain
  • Effectively cope with stressful situations
  • Demonstrated ability to handle multiple tasks and changing priorities in a deadline-sensitive environment
  • Must be able to work more than 40 hours per week when business needs warrant
  • Strong mental acuity and professional acumen
  • Regular, dependable attendance and punctuality are essential functions of this job. 
  • Other essential functions and marginal job functions are subject to modification.

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.

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