Director Digital Services
- Employer
- Miami University
- Location
- Oxford, Ohio
View more
- Administrative Jobs
- Institutional & Business Affairs, Business & Financial Management
- Institution Type
- Four-Year Institution
Job Details
Director, Digital Services
The Director, Digital Services, University Advancement is responsible for the development and implementation of digital strategies and marketing technology to drive engagement, outreach and fundraising among alumni, donors and friends of Miami University. The digital services team provides on-going optimization of digital channels and campaigns in support of Development, Stewardship and Alumni
Relations functions within University Advancement. Works closely with the IT team as marketing technologist to manage the stand-up and run of digital marketing properties and programs.
Directs the efforts of the digital services staff and works closely with the Director of Creative and Editorial Services and Senior Director of Information Systems and Analytics to ensure seamless integration of digital strategies across all teams. Reports to the assistant vice president, communications, marketing and events.
- Works closely with the AVP to develop a comprehensive digital channel strategy (web, social, SMS and e-mail) that provides a roadmap for the Department, drives content marketing strategy and informs asset development by the Creative Services team.
- Oversees development and implementation of a comprehensive content marketing strategy and ensures content and messaging across all digital and web channels aligns with the overall strategic marketing and communications priorities for the division; provides necessary supervision and direction on content and design needs.
- Consults with internal clients regarding project scope, strategy and content for web presence, email marketing and social media as it pertains to specific projects, programs or events.
- Owns relationships with internal and external development teams and thirdparty digital agencies.
- Fosters a deep understanding of digital platforms and applies technical knowledge to improve service to our clients through recognizing deficiencies and providing more effective solutions
- Works seamlessly with project manager and director of creative services to plan and execute assigned projects.
- Reviews new marketing technologies to bring Advancement to forefront of development in digital marketing and works with senior director of information and systems and analytics to proactively implement plans to incorporate emerging technologies, where appropriate.
- Leads and oversees day-to-day operations of digital platforms including development, QA, and deployment of website, social media and SMS/email projects
- Leads special projects as assigned, such as branding projects, digital plan for comprehensive campaign, etc.
- Bachelor's degree and at least 5 years of progressively responsible digital marketing and web development experience inclusive of overall digital strategy, SMS/e-mail marketing, website development and social media marketing, or an equivalent combination of education, training, and experience.
- Demonstrated ability to leverage data and analytics to develop digital strategies and campaigns.
- Strong interpersonal, collaborative, and organizational skills.
- Strong project/time management and multitasking abilities.
- Creative problem-solving ability and excellent analytical skills
Organization
Nationally recognized as one of the country's most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio (35 miles north of Cincinnati), with regional locations in Hamilton, Middletown, and West Chester, Ohio, and the John E. Dolibois European Center in Luxembourg. Miami combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions. A liberal education core complements the more specialized studies of the majors.
Along with an impressive number of opportunities to gain practical, hands-on and immersive experiences, Miami is distinguished by a faculty who enjoy teaching and mentoring students. Recognized as a "Public Ivy" by Richard Moll in his 1985 book about America's flagship universities, Miami is consistently recognized by U.S. News & World Report as one of the nation’s best schools for “unusually strong commitment to undergraduate teaching.” This commitment to teaching is demonstrated in the University's record of exceptional retention and graduation rates-which are among highest for NCAA Division I schools. Miami also regularly ranks among the top public doctoral university in the country for study abroad participation by undergraduate students.
Chartered in 1809, Miami is the 10th oldest public university in the nation. Enrollment includes almost 15,000 undergraduates and more than 2,200 graduate students on the Oxford campus, which is lauded for its exceptional beauty. The charming, historic uptown area of Oxford is adjacent to the campus.
Miami offers bachelor degrees in over 100 areas of study and master's degrees in more than 50 areas; the University also offers a number of doctoral degrees.
More information on Miami may be obtained via http://www.miamioh.edu.
Miami University is deeply committed to the success of every member of the community. At Miami, our mission is to empower each student, staff, and faculty member to promote and become engaged citizens who use their acquired knowledge and skills with integrity and compassion to improve the future of the community and the world.
The Office of Equity and Equal Opportunity (OEEO) exists to provide an inclusive, equitable, working, living, and learning environment to members of the Miami University community. OEEO provides members of the university community a place to obtain guidance for providing equal opportunity in personnel matters, and to resolve issues of harassment and discrimination
The Office of Equity and Equal Opportunity (OEEO) ensures that Miami University provides an equitable environment for students, faculty, and staff. This will be achieved with compassion, understanding, and fairness to all parties involved and act as a resource for all members of the university community.
Office of Diversity Affairs is located at 336 Shriver Center 3rd Floor. The Main Office line is (513) 529-6504.
Janine Todd, Program Associate
Mr. Gerald Yearwood, Senior Administrative Director
Dr. Juanita S. Tate, Director of Divisional Initiatives
Demere Woolway, Assistant Director of ODA & Coordinator of GLBTQ Services
Yvania Garcia-Pusateri, M.S., Assistant Director & Coordinator of Diverse Student Development
Office of Equity and Equal Opportunity is located at 219 E. Spring Street Oxford, OH 45056. The Main line is (513) 529-7157.
Kenya Ash, Director, Title IX Coordinator & Section 504/ADA Coordinator
Kristie Marcum, Associate Director
Tandy Hamm, Assistant Director
Janet Fink, Administrative Assistant
For a list of contacts involved in diversity-related efforts, see Diversity Contacts (PDF 229KB).
As part of institutional diversity and inclusion goals, our efforts diligently center on four core areas: recruitment, retention, curriculum and climate. These core areas are addressed through key initiatives that are tailored to faculty, staff, and students and are executed either through programs and support from our office or in collaboration with other university offices, departments, and programs. In addition, we also value relationships with our community partners who also work with us to promote diversity and inclusion at Miami.
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