Assistant Director, Alumni Digital Engagement and Promotions
The College encourages and supports employees who seek to pursue internal positions and promotional opportunities. Current employees should apply online and contact the Office of Human Resources, if interested in applying for an open position.Job Detail Campus LocationBoston CampusWorking TitleAssistant Director, Alumni Digital Engagement and PromotionsDescription
Support expanding and improving Alumni Engagement and Fundraising strategic initiatives via digital media.
Be part of a new team, whose objectives are to develop, execute and measure a new alumni-centric digital engagement plan inclusive of social media, email, web, giving platforms, video assets, crowdfunding as well as new content and channels that will be developed over time.
Contribute creative, editorial, and production ideas to the development of the Alumni Digital Engagement Strategy, and be responsible for many aspects of its day-to-day execution.Primary Duties, Responsibilites, and TasksRequired Knowledge, Skills, and Education (including hardware, software, and equipment)
●Bachelor’s degree required in marketing, communications or equivalent experience.
●3-5 years of experience producing digital content and managing email, website and social media marketing in an agency, higher-education, or in a complex fundraising environment.
●Highly developed skills in communications writing and editing for digital channels.
●Journalistic, storytelling and marketing intuition; ability to identify and react to trending topics.
●Self-starter who can recognize or create opportunities and move quickly to capitalize on them.
●Ability to multitask, organize and meet very distinct deadlines.
●Ability to work collaboratively across the organization to bring ideas to life, execute projects optimally, and manage expectations of colleagues in a productive manner.
●Proven experience in developing digital and print content with a focus on advancing organizational goals and objectives.
●Demonstrated computer competency with common production software suites, such as photo editing, email, events and crowdfunding marketing tools, and analytics reporting software. Some design experience is a plus.
●Some knowledge and passion for Emerson College and our alumni community.
●Knowledge and experience with the implementation of best practices in digital marketing, social media, and email marketing. Experience working in higher education, alumni engagement or fundraising is a plus.
●Ability to work cooperatively to achieve common goals; support collaboration and the sharing of information.
●Impeccable attention to detail.
Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society.
Emerson College does not discriminate on the basis of sex/gender in its educational programs or activities. Emerson has designated the Associate Vice President, Title IX, and Clery Coordinator to respond to inquiries regarding the College Sexual Misconduct Policy. The Title IX Coordinator may be reached at 8 Park Plaza, Transportation Bldg, Room 230 Boston, MA 02116; Telephone: 617-824-8999; email: [email protected]Annual Clery Report
In accordance with the federal Clery and Campus SaVE Acts, Emerson College commits to providing all current and prospective students and employees with access to the annual campus security reports for each of our campuses. This report may be accessed from the Emerson College Police Department website.UnionService Employees International Union (SEIU), Local 888 Compensation
Compensation is commensurate with experience and qualifications. Emerson College also offers a comprehensive benefits package.Benefits Package
Information on Emerson College’s benefits package can be found here.Classification TitleCareer ICSalary Grade16Classification CodeC3 Job Duties Individual Work Activities
Responsibilities will include, but not be limited to: the creation and deployment of a social media content plan; day-to-day engagement with alumni on social media channels; creation and deployment of alumni emails; writing, editing and posting content and events to alumni web pages; supporting the coordination and deployment of video assets; and playing a critical role in support of the design and deployment of digital fundraising campaigns.
This role will be responsible for a limited number of non-digital communication projects for the department, including some deliverables for Expression magazine and additional projects pending capacity.
Approximate Distribution of Work:
1.Assist and support the creation and ongoing evaluation and measurement of a new alumni-centric Digital Engagement Strategy in support of overall Alumni Engagement and Annual Giving objectives. This will include both digital content and channel planning. 10%
2.Participate on Alumni Engagement and Annual Giving program teams to contribute ideas for digital engagement efforts. Execute corresponding digital engagement program assignments on time. 15%
3.With expertise in the ever-changing social trends, the Assistant Director will create and manage day-to-day organic and paid content, campaigns and responses on all alumni related social media channels in accordance with the priorities of the Alumni Digital Engagement Strategy. This will include building, recruitment and management of a social media ambassador program. 30%
4.Manage all aspects of email marketing program for Alumni Engagement and Annual Giving in accordance with the Alumni Digital Engagement Strategy: manage the deployment schedule, develop email templates, review and assist in writing content, build emails, maintain news channels and unsubscribe protocols, provide regular analysis of email performance data to leadership. Will also provide training to colleagues across IA who will also utilize email system. 20%
5.Write and edit web content, and other digital assets as needed. 5%
6.Collaborate with small in-house team of creative professionals, editors and external contractors as needed to support creative needs. 5%
7.Train and utilize work-study students as needed to support and optimize alumni digital engagement efforts. 5%
8.Work on additional digital and non-digital Marketing and Communications projects as assigned. 10%Posting Detail Information Requisition NumberFY11/121024STFFOpen DateClose DateRequisition Specific Questions
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- Resume or CV
- Cover Letter