Associate Dean for Communications and Marketing
ASSOCIATE DEAN FOR COMMUNICATIONS AND MARKETING
Duke University /Sanford School of Public Policy
As a strategic advisor, the Associate Dean will provide counsel and expertise in communications and marketing to the Dean and senior leadership of the School and work to advance the strategic priorities of the School. This person will be responsible for setting and communicating the direction of the School’s central communications team, with responsibilities for media relations, social media, content development and strategy, web services, creative services, internal communications and oversight and promotion of public events. The Associate Dean will create a vision and strategic priorities that reflect the School’s vision and mission and addresses target audiences and key stakeholders, as well as ensuring alignment and consistency of communications across the university.
•Create, design, implement and sustain integrated marketing and communication plans (external and internal) that support the Sanford School's strategic plan, brand strategy and mission. The plan will include quantitative and qualitative goals and objectives; strategies to measure progress against those goals; timelines, budgets, and responsibilities defined.
• Evaluate School-wide communication resources, and develop recommendations for building a cohesive, brand-appropriate strategy that is consistent with Duke standards and policies.
• Serve as critical communications strategy advisor to the dean, including drafting of messages and communication from the dean when needed.
• Collaborate with colleagues across the school and administrative units –including admissions, faculty, development and alumni relations, and career services to align messages and to promote and communicate key initiatives of the school. Support the communication and develop common strategies for its successful implementation.
• Collaborate with the School’s affiliated centers and programs to strengthen, align and guide their communication strategies while maintaining the School’s overall brand and messaging. Ensure collaborative, cohesive, consistent and effective communications strategies across all centers and programs throughout the School, assuring a uniform execution of logos and other branding items both online and offline
• Take a research-based approach to identify key messages and audiences, and work consistently to tell School stories, weaving them together to create a consistent, unified message in support of the School and University brands to a broad range of targeted, diverse audiences. As the lead curator of the School’s stories, engage pro-actively with faculty, administrators, staff, students, parents/families and alumni to recognize and promote the unique and compelling aspects of the school. Ensure effective distribution of research news across the university and beyond, including establishing working relationships with staff at high profile media outlets such as The Hill that cover of policy related research.
• Create and implement an editorial calendar for all relevant audiences, executing an intentional communications plan throughout the year.
• Coordinate dissemination of news stories and communications with Duke’s Office of University Communications, Duke in DC, multi- disciplinary areas, and other on-campus communications entities. Oversee creation/ submission of content (written, images, video, graphics, etc.) to university channels, including Duke Today and Duke Magazine.
• Lead in the creation of annual reports.
• Collaborate with the Associate Dean for Development and Alumni affairs in creating products for development communications purposes. Take leadership in helping Duke create a cohesive communications strategy on issues related to public policy that can enhance the reputation of both the school and the university in the policy world.
• Represent Sanford on university-wide communications/ marketing initiatives, issues management and crisis communications related to the school, its people and programs under the overall direction of the Vice President for Public Affairs and Government Relations. Participate in communicators network and on the PAGR Executive Council.
• Serve as the primary marketing advisor to the Dean, Senior Associate Dean for Faculty and Research, center directors and university communication leaders on specific initiatives. Define marketing and communications objectives that are aligned and in support of the School’s mission, strategic priorities, and business objectives; analyzes and interprets data, conditions, stakeholder positions and other variables to develop a framework for marketing; adjusts the strategy in response to or in anticipation of changing conditions.
• Create and maintain a marketing and media plan with key initiatives, events, and publications, highlighting opportunities and deadlines.
• Recognizing the Schools tuition driven financial model, work closely with the School’s admissions team members to continually improve and strengthen the School’s marketing and communications for the prospective student audience. Work closely with the admission team members to support the development of a student recruitment and marketing strategy to increase the volume, quality and diversity of applications
• Collaborate with the School’s senior leadership team to create a marketing/public relations strategy that will enable the School’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
• Working closely and in collaboration with University Communications, formulate and manage a comprehensive media relations strategy and program at the local, state, national and global levels encompassing print, television and social media outlets. Develop a working relationship with national press, and engage with key media outlets, both proactively and reactively. Seek media placement on an ongoing basis and provide media training to School leaders and faculty for print and television.
• Manage all media contacts and develop new relationships to enhance Sanford’s earned media impact. Elevate the Sanford Brand and the Dean’s positioning, as a leading expert for comment on Public Policy Issues in the media.
• Work with the Dean to develop interview briefs in preparation for engagement, anticipating difficult questions and developing key talking points.
• Field and respond to media inquiries seeking Public Policy opinion and information; coordinate with staff to set up interviews.
• Provide media monitoring for the Sanford brand and admired peers with relevant content communicated to the School’s leadership, in real time.
• Anticipate and mitigate issues with the potential to negatively impact the School’s reputation and identify emerging issues to be addressed by the Dean.
• Develop, manage and maintain school’s websites to serve the information, marketing, recruitment and media relations goals of the school. Create and manage the school’s online, multimedia and social networking initiatives including Facebook, YouTube channel, and ITunesU.
• In consultation and coordination with University Communications, develop and maintain a crisis communication and reputation management plan to proactively address potential risks and establish communication guidelines for responding to reputation or crisis issues.
• Ensure strategic direction of the group is communicated and supported and that resources and team members are deployed optimally. Oversee and manage the communication team members/office. Ensure that there is high-level monitoring and input regarding work flows, new project kick-offs and operating unit project management/results. Recommend various personnel actions, including, but not limited to hiring, performance assessment and appraisal, and taking corrective personnel actions. Provide coaching and mentoring for growth and improved performance. Serve as a team leader and coach, develop and motivate peers and ensure return on investment reporting on key marketing initiatives.
• Contribute to the life of the school by serving as appropriate on committees and participating in school-wide initiatives that require input from faculty, staff and students. Serve as liaison to other campus communications entities and Triangle organizations.
Work requires communication, analytical and organizational skills generally acquired through completion of a master's degree in communications, business, marketing or a related field. Public Relations Agency experience a plus.
Prefer 10 years of progressive experience managing communications and/or marketing in a complex, dynamic environment, with a minimum of 6 years in the role of marketing/communications manager and administrator with responsibility for a wide range of process, project, policy, budgetary and supervisory responsibilities. Demonstrated experience in communications and marketing preferably with substantial experience in these roles in a higher education organization. Evidence of a highly collaborative style and experience developing and implementing communications strategies is required.
Must be an accomplished senior communications professional who promotes a culture of high performance and continuous improvement that values learning and a commitment to quality.
The desired candidate will have the following skills/qualifications:
• Exceptional oral and written communications skills, visual/graphic communication skills.
• Strong experience with social media applications (e.g., Sprout Social, Bit.ly, Canva) and platforms (Twitter, LinkedIn, Facebook) as well as working knowledge of digital tools and services such as WordPress and Google Analytics.