Johns Hopkins University - Director of Marketing & Communications, Undergraduate Admissions
Reporting to the Dean of Undergraduate Admissions, the Director will be a member of the Dean’s senior leadership team. He/she will provide direction, develop programming, and implement and assess strategies addressing a core business area in support of undergraduate admission’s priorities and goals with a focus on all areas related to marketing and communications. This role oversees marketing and communications for all constituents including prospective and admitted students, parents, secondary school educators and the broader higher education community relevant to the recruitment, admission and yield of students to Krieger and Whiting undergraduate schools including the application, admission, and financial aid aspects of undergraduate admissions. The role is management intensive with direct responsibility for providing supervision, mentorship, professional development and structure for a team of 5-6 staff members. In addition, given the working group structure and integrated working model in the admissions office, candidates will be expected to be invested in the success of the broader admissions staff. The successful candidate will be an ambitious proposer and creative problem solver who has a growth-oriented and solutions-oriented mindset.
Essential Job Functions:
- In partnership with the Dean of Undergraduate Admissions, he/she will provide strategic leadership for:
- Developing, managing and executing the brand and identity for the undergraduate experience in all print, presented and virtual content.
- Management of any vendors or partner organizations that would work towards developing/refining this brand identity and related messaging
- Creative direction for all marketing and communications outputs
- Analysis and assessment of marketing practices (e.g. tracking performance and conversion of various initiatives)
- Evaluation of market presence (ads, third part sites/publications, etc.)
Management of Teams:
- He/She will provide oversight, direction, structure and mentoring for teams developing programming in the following areas, and will provide a vision for how these roles connect to each other:
- Direct marketing o Social media o Virtual engagement including the admissions website and student blogs
- Publications and video content o Promotion and publicity for all events (on and off campus)
- Communications for all audiences across cycle years and stages
- Training and development for admissions staff around message delivery
- Media requests and statements (internal and external to JHU)
- Manage to the budget related to marketing and communications including the web, publications and development of any fulfillment pieces
- Manage external vendor relationships
- Evaluate budget impact and ROI of investments around new vendors/products
Information Systems: He/She will work with the IT and Data teams to develop appropriate tools and interfaces for analysis and future planning
Analytics: He/She will analyze data to inform decision making
Marketing Strategy: He/She will explore innovative marketing strategies to continue building market presence for all related audiences
Liaison with Central Communications: He/She will serve as the primary liaison with the university’s Central Communications office to ensure that all marketing initiatives are consistent with the university’s overall goals and direction and that the Central Communications office receives the requisite volume and quality of materials. This requires an awareness of political dynamics and the ability to influence staff without having direct supervisory responsibility for them.
Collaborate with Other Offices:
Works collaboratively across teams and with other offices at JHU (e.g. Recruitment, Operations, Visitors Center, Financial Aid, etc.).
Bachelor’s Degree required, Master’s Degree Preferred.
Five years related experience required. Seven years of increasing responsibility in admissions or Higher Education field preferred. Prior experience in management and advanced marketing/communications and/or editorial experience.
Special Knowledge, Skills, or Abilities
- Analytical skills—ability to leverage data to inform both marketing and communications decisions.
- Project management—demonstrated initiative, problem-solving, attention to detail and team management skills.
- Ability to manage relationships in a complex environment both internally and externally.
- Strong collaboration and team skills.
- Excellent written communication skills and experience editing/providing feedback on the work of others. Preferred skills and knowledge
- Knowledge of the secondary school education landscape.
- Volunteer management (students, alumni, and faculty).
- Broader knowledge of the higher education field including exposure to financial aid landscape.
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