Director of Digital Marketing

Office of Marketing & Communications

Reporting to the Vice President for Marketing & Communications, the Director of Digital Marketing will play an important role in the University of Bridgeport’s integrated marketing efforts. Key responsibilities include digital marketing strategy development, branding, and content creation. This newly created position will be integral to the Office of Marketing & Communications, which provides centralized services to the three distinct colleges of the University.

Primary Responsibilities

• Develops strategy for search, paid media, social, mobile, and more in conjunction with supervisor and others
• Collaborates with units and departments across campus, including admissions and advancement in support of strategic goals
• Possesses expertise in campaign set up, including campaign creative, campaign goals, content calendars, and reporting
• Manages an editorial calendar and posting schedule in conjunction with others
• Creates compelling content to support marketing strategy on multiple platforms
• Assists in developing, coordinating, and executing digital advertising campaigns in support of University goals

Minimum Qualifications

• A Bachelor’s degree in marketing, multimedia, journalism, or a related field
• A minimum of 3 years of experience in digital marketing
• Experience in multi-channel advertising

Knowledge, Skills and Abilities

• Knowledge of best digital marketing practices and an ability to monitor the efficacy of emerging trends on digital media and social media platforms
• Knowledgeable in Google AdWords, Hootsuite or Sprout Social, and best practices in online marketing
• Strong copy and visual storytelling abilities along with high-level analytical skills
• Excellent writing, oral communication, and interpersonal skills
• Ability to interact well with campus constituents, as well as the public community
• Competency in the areas of diversity, equity, and inclusion

Preferred Qualifications

• Knowledgeable in market segmentation, key messaging, and benchmarking
• Experience in higher education marketing and/or prior agency experience in digital marketing, branding, multimedia, inbound marketing, or social media a plus
• Prior experience developing or assisting in the development of branding guidelines
• Budget experience helpful

The University of Bridgeport is committed to building a diverse university community and encourages members of underrepresented groups to apply. Review of applications will begin immediately and continue until the position is filled.

• Please submit a cover letter and resume
• A list of three professional references
• A link to sample campaigns and related work and
• Unofficial transcripts verification needed for application

To apply, see https://jobs.bridgeport.edu/

The University of Bridgeport is an equal opportunity employer.  It is the policy of the University of Bridgeport to prohibit discrimination in admissions, educational programs and employment, and in the provision of services on the basis of legally protected class characteristics (unless there is a bona fide occupational qualification related to employment), or any other unlawful factor. Protected class characteristics include race, color, ethnicity, religion, age, creed, ancestry, workplace hazards to reproductive systems, sex (gender identity, gender expression, sexual harassment), marital status, civil union status, sexual orientation, genetic information, pregnancy, national origin, physical/mental/learning disability, veteran status and any other group protected by civil rights laws.

The University of Bridgeport complies with Clery Act and maintains records of campus crime statistics and security policies. Copies of University of Bridgeport Annual Security and Fire Report reports are available at  https://files.bridgeport.edu/public/Security/Annual-Security-Report-2018.pdf