Director of Marketing - Development and Alumni Relations
- Employer
- Clemson University
- Location
- Clemson, SC
View more
- Administrative Jobs
- Institutional & Business Affairs, Alumni Relations & Development, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Location Clemson University
Full/Part Time Full-Time
Regular/Temporary Regular
JOB SUMMARY:
The Director of Development Marketing position assists with the execution of the marketing and communications plan for the Development and Alumni Relations Division. The position has direct oversight of all development marketing components outlined below and serves as account manager to support development officers (DO) and donor constituents. Other duties as assigned.
JOB DUTIES:
35% - Essential - Management: Manages development communications coordinator positions with oversight to writing and design production. Manages and schedules all job traffic for all development marketing or communications projects. Serves as account manager providing support to multiple facets of the development organization. Oversees email distribution software management. Manages relationship with third party Planned Giving vendor, Crescendo. Coordinates all video and photo services requests. Manages promotional item orders and inventory.
35% - Essential - Fundraising Support: Assists with all media relations and event support of gift announcements, facility openings and ribbon cuttings and all donor events. Serves as marketing lead for annual Give Day for Clemson. Assists in President's Suite program and planning. Manages development officer onboarding training and manages DO requests for new collateral materials. Provides development content for Clemson World University magazine. Manages media buy and ad placements as needed. Maintains the online development marketing toolbox which is the central repository for all available marketing support resources. Ensures that tools and resources are aligned with DAR Division goals as well as University Strategic Plan goals.
15% - Essential - Brand Management: Reinforces brand guidelines for fundraising entity. Maintains database of all photos, graphics, and logos for Clemson Forever.
15% - Essential - Web/Digital Strategy & Maintenance: Coordinates submissions for digital and print publications. Maintains updates to the giving website. Manages the development and placement of digital ads, PPC ads and web retargeting efforts. Creates and executes social media strategies to support development goals and initiatives. Directs special micro site or landing page initiatives as needed.
MINIMUM REQUIREMENTS:
Education - Bachelor's Degree - Marketing, Communication Studies or related
Work Exp 3+ years of professional experience in marketing, communications field.
RESPONSIBILITIES:
JOB KNOWLEDGE
Comprehensive Job Knowledge - Comprehensive knowledge of theories and practices and ability to use in complex, difficult and/or unprecedented situations
SUPERVISORY RESPONSIBILITIES
Acts as Lead - Acts as a Lead by guiding the work of others who perform essentially the same work.
BUDGETARY RESPONSIBILITIES
No Budget Responsibilities - No fiscal responsibility for the department's budget.
PHYSICAL REQUIREMENTS:
Communicate, converse, give direction, express oneself
WORKING CONDITIONS:
No Work Conditions
PREFERRED REQUIREMENTS:
Higher education experience. Knowledge of social media and communication platforms. Ability to function with a high degree of independence and to act very collaboratively in development and execution of marketing and communications strategies. Strong competency with standard software applications, and ability to learn new software. Strong communications skills both written and oral. Excellent planning, organizational skills; attention to details. Manage multiple projects simultaneously and creatively, thoroughly, and confidentiality; work independently under pressure.
WORK SCHEDULE:
Standard Hrs: 37.5; Salary is salary commensurate with prior work experience.
APPLICATION DEADLINE:
April 29, 2019
JOB LOCATION:
Clemson, SC
CLOSING STATEMENT:
Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of age, color, disability, gender, pregnancy, national origin, race, religion, sexual orientation, veteran status or genetic information. Clemson University is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.
PI109464470
Organization
Working at Clemson University
Clemson is a dynamic research university located in Upstate South Carolina at the center of the booming I-85 corridor between Charlotte, N.C., and Atlanta, Ga. One of the nation’s most selective public research universities according to U.S. News & World Report and The Princeton Review, Clemson University is the school of choice among top students in South Carolina and is increasingly competitive for the best students in the region and the nation. More than 17,100 students select from 70 undergraduate and 100 graduate degree programs through five academic colleges: Agriculture, Forestry and Life Sciences; Architecture, Arts and Humanities; Business and Behavioral Science; Engineering and Science; and Health, Education and Human Development.
Clemson’s transformation into a leading research institution — currently attracting in excess of $140 million in externally funded research and sponsored program awards per year — is based upon an academic plan that identifies eight emphasis areas in which the University has opportunities to increase education and research, to align with South Carolina’s economic development needs and to draw upon faculty strengths. Emphasis areas include automotive and transportation technology, advanced materials, biotechnology and biomedical sciences, leadership and entrepreneurship, sustainable environment, information and communication technology, family and community living, and general education.
Major economic development initiatives that have emerged from the academic plan include the Clemson International Center for Automotive Research — a 250-acre campus in Greenville, which has generated more than $225 million in public and private commitments in just four years; an advanced materials initiative at the Clemson Research Park, which includes a new LEED Silver-certified facility; and the South Carolina Health Sciences Collaborative — an initiative of the state’s three research universities and major health-care systems.
As the state’s land-grant university, Clemson reaches out to citizens, communities and businesses all over South Carolina. The Public Service Activities division includes the county-based Cooperative Extension Service, five off-campus research and education centers through the Clemson University Experiment Station and critical regulatory responsibilities for plant and animal health.
The University boasts a 1,400-acre campus on the shores of Lake Hartwell within view of the Blue Ridge Mountains. Surrounding the campus are 18,000 acres of University farms and woodlands devoted to research. A warm campus environment, great weather and recreational activities offered by proximity to both the natural surroundings and large cities are part of the Clemson Experience.
Points of interest at Clemson include the following:
The Clemson Conference Center and Inn is a state-of-the-art facility for symposia, meetings, seminars and special events. The complex includes the Madren Continuing Education and Conference Center, the Walker Golf Course and the Martin Inn.
The South Carolina Botanical Garden, a 295-acre public garden, features several thousand varieties of ornamental plants and a unique collection of nature-based sculptures.
The Robert Howell Brooks Center for the Performing Arts brings an exciting array of concert, theater, dance, comedy and other live performances to the community.
The Robert Campbell Geology Museum at the Botanical Garden displays meteorites, minerals, dinosaur fossils and the largest faceted-stone collection in the Southeast.
The T. Ed Garrison Livestock Arena is a showplace for livestock activities in the state and has hosted horse and livestock shows, rodeos, sales, 4-H activities, educational programs, and industrial and agricultural exhibitions.
Fort Hill, the home of John C. Calhoun and later of his son-in-law, University founder Thomas Green Clemson, is a registered National Historic Landmark located in the center of campus.
The Class of 1944 Visitors Center is the front door to Clemson — a friendly place to get tours, information, assistance and an introduction to this beautiful, historic university and community.
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