Social Media Specialist
Social Media Specialist Job no: 499738
Position type: Staff Part Time
Benefit Status: Non-Benefited – Non-Union
Campus: UMass Lowell
Salary: $18.00 - $20.00/hour
Applications Open: Apr 16 2019
General Summary of Position:
UMass Lowell Division of Online and Continuing Education is seeking qualified applicants to join our team Part-time. The Social Media Specialist creates relevant, compelling and engaging copy/content across relevant social media platforms.
Primary Duties and Responsibilities:Curate and create content to post daily across social media channels – including Facebook, Twitter, LinkedIn, Instagram, and moreCreate, and manage written content for a range of deliverables on a variety of channels including: social media, blogs, email marketing, and a variety of supporting collateralReport on monthly social media activities to marketing teamMonitor social media channels for timely response to student feedback, important industry newsParticipate in brainstorming sessions with Marketing team to develop innovative content strategyHelp build and maintain a brand voice and tone, ensuring consistency across all touch-points in the customer journey
Minimum Qualifications (Required):Bachelor's Degree with a minimum of 2-3 years digital marketing and/or content generation/copywriting experienceSuperior written and verbal communication skills are essential, as well as demonstrated experience in social media strategy, execution, and reporting
Candidate should have experience in or knowledge of the following:Content editing in CMS such as: WordpressMarketing automation platforms such as: Hubspot, Salesforce, SocialStudioContent/SEO: Keyword research, content planning (calendars)
Special Instructions to Applicants:
This is a part-time, non-unit, non benefited position.
Initial review of applicants will begin immediately and continue until position is filled. However, the position may close when an adequate number of qualified applicants are received.
Please include a resume, cover letter and writing sample with your application. Names and contact information of three references will be required at the time of application.
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