Director of Digital Strategy, University Communications

Job description


Employment Type: Full-time
Posted data: 2019-04-08
Req: R0004406
The central communications office of one of the nation’s top three public universities seeks a Director of Digital Strategy to lead an in-house digital team and to work alongside marketing, content and creative teams to steward the University’s digital footprint and main platforms. In this role, the Director of Strategy will be responsible for owning platform maintenance and strategy; advising and collaborating on how content is informed by digital strategy; and developing and mentoring an in-house team of front-end and back-end developers, informed by best practice.


Responsible for: Developing processes to ensure that the content on institutional sites is curated for accuracy and brand voice. Creating ongoing plans for testing platform enhancements and placing UVA Communications digital properties into a continuous improvement cycle to create highly intuitive user experiences. Developing and executing paid and non-paid SEO and SEM strategies for major search engines and on YouTube. Developing a road-map for assessment and development for future versions of Drupal. Refining measurement approaches for our digital platforms. Serving as a department liaison to UVA central IT services and anticipate and manage site security issues including security risks, SSL certificate issues, updates and threats.


Responsible for: Advising creative director, video and photographic producers on best practices for expression and delivery of creative storytelling in digital formats. Collaborating with content strategist to apply best-practice and data-driven approaches to optimizing content consumption across key University digital properties, including, UVA Today, the University’s central brand guidelines portal and others.  Developing and contributing to UX approaches, working with marketing and creative staff. Creating greater platform alignment, creative cohesion and efficiencies between UVA Today, and other properties.


Responsible for: Leading and mentoring a team of three front end and back end developers. Seeking and applying industry best practice to develop deeper competency in current and emerging digital trends. Developing a comprehensive road-map outlining our digital strategy, growth opportunities, platform performance and maintenance, and annual work-plan.

Anticipated Annual Compensation: $85,000-$105,000


Education: Bachelor's degree with at least 7 years, or advanced degree with at least 5 years, of journalism, public relations, or other relevant experience.


  • Closely follow trends in websites, social media, email marketing, and other digital platforms
  • While not being a designer, should understand elements of design
  • Strong knowledge of UX & Analytics a plus
  • Experience working in an opensource CMS environment (Drupal a plus)
  • Deadline driven
  • Able to see the big picture without missing the details, quality and consistency are trademarks of our office


Suggested Software Proficiency:

  • Adobe Suite
  • Microsoft Suite
  • Research and analytical tools
  • Online social media


Process for External Applicants: Please apply through Workday, and search for ‘Director of Digital Strategy'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).
Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs”, and search for ‘Director of Digital Strategy'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

For questions about this position or the application process please contact Bethany Case, Academic Recruiter, at [email protected].

The University of Virginia, including the UVA Health System and the University Physician’s Group are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.




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Job No:
Posted: 4/9/2019
Application Due: 6/8/2019
Work Type: