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Director of Digital Strategy, University Communications

Employer
University of Virginia
Location
2420 OLD IVY RD OFFICE BUILDING

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Executive Administration Jobs
C-Level & Executive Directors
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Job location: 2420 OLD IVY RD OFFICE BUILDING


Employment Type: Full-time
Posted data: 2019-04-08
Req: R0004406
The central communications office of one of the nation’s top three public universities seeks a Director of Digital Strategy to lead an in-house digital team and to work alongside marketing, content and creative teams to steward the University’s digital footprint and main platforms. In this role, the Director of Strategy will be responsible for owning platform maintenance and strategy; advising and collaborating on how content is informed by digital strategy; and developing and mentoring an in-house team of front-end and back-end developers, informed by best practice.

PLATFORM AND DIGITAL STRATEGY

Responsible for: Developing processes to ensure that the content on institutional sites is curated for accuracy and brand voice. Creating ongoing plans for testing platform enhancements and placing UVA Communications digital properties into a continuous improvement cycle to create highly intuitive user experiences. Developing and executing paid and non-paid SEO and SEM strategies for major search engines and on YouTube. Developing a road-map for assessment and development for future versions of Drupal. Refining measurement approaches for our digital platforms. Serving as a department liaison to UVA central IT services and anticipate and manage site security issues including security risks, SSL certificate issues, updates and threats.

DIGITAL CONTENT AND EXPRESSION

Responsible for: Advising creative director, video and photographic producers on best practices for expression and delivery of creative storytelling in digital formats. Collaborating with content strategist to apply best-practice and data-driven approaches to optimizing content consumption across key University digital properties, including virginia.edu, UVA Today, the University’s central brand guidelines portal and others.  Developing and contributing to UX approaches, working with marketing and creative staff. Creating greater platform alignment, creative cohesion and efficiencies between UVA Today, virginia.edu and other properties.

TEAM MENTORSHIP

Responsible for: Leading and mentoring a team of three front end and back end developers. Seeking and applying industry best practice to develop deeper competency in current and emerging digital trends. Developing a comprehensive road-map outlining our digital strategy, growth opportunities, platform performance and maintenance, and annual work-plan.


Anticipated Annual Compensation: $85,000-$105,000

MINIMUM REQUIREMENTS:

Education: Bachelor's degree with at least 7 years, or advanced degree with at least 5 years, of journalism, public relations, or other relevant experience.

Skills:

  • Closely follow trends in websites, social media, email marketing, and other digital platforms
  • While not being a designer, should understand elements of design
  • Strong knowledge of UX & Analytics a plus
  • Experience working in an opensource CMS environment (Drupal a plus)
  • Deadline driven
  • Able to see the big picture without missing the details, quality and consistency are trademarks of our office

PREFERRED REQUIREMENTS:

Suggested Software Proficiency:

  • Adobe Suite
  • Microsoft Suite
  • Research and analytical tools
  • Online social media

APPLICATION PROCESS

Process for External Applicants: Please apply through Workday, and search for ‘Director of Digital Strategy'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).
Process for Internal UVA Applicants: Please apply through your Workday Home page, search “Find Jobs”, and search for ‘Director of Digital Strategy'. Complete an application online and attach a cover letter, CV/resume, and contact information for three references (name, email address, telephone number, and address).

For questions about this position or the application process please contact Bethany Case, Academic Recruiter, at bcase@virginia.edu.

The University of Virginia, including the UVA Health System and the University Physician’s Group are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

Organization

In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.

What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.

Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).  

As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.

RESEARCH COLLABORATIONS THAT CROSS DISCIPLINES

As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.

Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.

NATIONALLY RANKED HEALTH SYSTEM

UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.

Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.

The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.

INSPIRING STUDENTS, INSPIRED TEACHING

The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.

One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation:  UVA’s faculty have generated more than 130 patents since 2010.

Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards.  Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.

LIFE IN CHARLOTTESVILLE

Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries.  No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.

In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others.  Charlottesville is also becoming a center for innovative start-up businesses.  The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers. 

The University of Virginia is an equal opportunity and affirmative action employer. Women, minorities, veterans, and persons with disabilities are encouraged to apply. In accordance with the Americans with Disabilities Act Amendments Act of 2008 (ADAAA) and the Rehabilitation Act of 1973, qualified individuals with disabilities are protected from discrimination and may be entitled to reasonable accommodations to assist in their pursuit of employment at the University. This includes assistance in completing the online job application as well as reasonable accommodations during the interview process. Please contact the UHR Service Center: 434.982.0123 orAskHR@virginia.edu to request assistance.

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