Web Content Manager
- Employer
- Chatham University
- Location
- Pittsburgh, PA
View more
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Job Title: Web Content Manager
Position Reports to: Vice President of Marketing & Communications
Position Summary:
The Web Content Manager is a creative and tech-savvy communications professional who helps further and improve the University’s web content and user experience while contributing to overall web-based marketing efforts. The Web Content Manager is responsible for writing, editing, image selection and search engine optimization (SEO) for the university’s website along with oversight of the Content Management System (CMS).
Qualifications:
One to two years of work experience and/or a bachelor’s degree in Communication, English, Marketing or equivalent combination of education and experience. Must possess highly developed skills in writing and content development for digital channels, along with experience around CMS and other web measurement and management systems. Knowledge of photography, Adobe Creative Suite and programming is a plus.
Duties and Responsibilities:
•Develop and edit copy for website pages while optimizing for search engine optimization (SEO), accessibility, mobile viewing, and visitor conversion.
•Select, edit and optimize images for placement on the website.
•Oversee and act as the administrator for the website Content Management System, including establishing all processes, procedures and training for other campus users as needed.
•Utilize the website measurement and management tools—SiteImprove, Google Analytics, Google Tag Manager and Pardot—to meet site and marketing goals, assess the site’s performance, and provide reports and recommendations for improvement.
•Develop web landing page content and lead conversion optimization strategies while ensuring alignment with other social media, advertising and marketing efforts.
•Work closely with the marketing team, IT staff, vendors and other key departments and individuals, to maintain a website that is frequently updated and meets all website and larger strategic goals and objectives.
•Performs other related duties as assigned.
Physical Requirements:
Hear: ContinuousSit:40%
Speak: ContinuousStand:25%
See: Continuous with 20/20 acuityWalk:35%
Stoop/Bend/Kneel/Squat: 10%Write:100%
Use telephone: 50%Push/Pull: 5%
Use computer: 100%
Reach above shoulders: 5%
Fine hand manipulation: 25%
Organization
About Chatham
Founded in 1869, Chatham University is a fully coed institution with an enrollment of over 2,200 students and over 60 undergraduate and graduate programs in our areas of excellence: health & sustainability; business & communication; and the arts & sciences. Chatham is the alma mater of environmental icon Rachel Carson ’29, and is recognized as a leader in the field of sustainability, having been selected as one of the Top 50 Green Colleges by The Princeton Review; ranked in the top five nationally for sustainability achievements in the Sustainability Tracking, Assessment & Rating System™ (STARS); and mentioned in a 2012 Forbes article as one of the places "contributing to Pittsburgh's transformation into a destination for green living."
Building on these accomplishments, Chatham opened in 2014 the world's first fully sustainable campus in higher education, Eden Hall Campus. Consistently ranked as a best college by U.S. News & World Report in the Regional Universities North category, Chatham consists of the School of Health Sciences; the Falk School of Sustainability & Environment; the School of Arts, Science & Business; and the School for Continuing & Professional Studies.
Accreditation The University is accredited by the:
· Commission on Institutions of Higher Education of the Middle States Association of Colleges and Secondary Schools
· Pennsylvania Department of Education
· Pennsylvania Department of Education Teacher Certification Program
· Accreditation Council for Occupational Therapy Education
· Accreditation Review Commission on Education for the Physician Assistant
· American Chemical Society
· American Psychology Association
· Commission on Collegiate Nursing Education
· Commission on Accreditation in Physical Therapy Education
· Council for Interior Design Accreditation
· Council on Social Work Education
· International Assembly for Collegiate Business Education
· Masters in Psychology and Counseling Accreditation Council
Mission Statement Chatham University prepares its students to build lives of purpose, value, and fulfilling work. Through professional skill development and liberal arts learning, Chatham prepares its graduates to be informed and engaged citizens in their communities; to recognize and respect diversity of culture, identity, and opinion; and to live sustainably.
Student Life Students at Chatham University immerse themselves in academics, co-curricular activities, and city life here in Pittsburgh, PA. At Chatham University, you’ll find an academic and social environment where everyone, from professors in the classroom to strong alumnae/alumni networks to fellow students, cares about your future. The Office of Student Affairs at Chatham is committed to assisting students in becoming active members of the campus community through a variety of programs and services. Student Affairs staff members are here to help Chatham students stretch their imaginations, learn about themselves, discover the world, and achieve their aspirations. Chatham University has a lot in store for students outside the classroom.
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