Job Title: Product Marketing Manager/Marketing Project Manager
Location: Marketing Department
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 604213
Workplace Culture

NAU is a community devoted to student success and sustained by an unshakable commitment to our shared mission, vision, and values. We—faculty, staff, and administrators—thrive by combining our efforts and working side by side to further NAU’s culture of excellence.

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• Please submit a cover letter that articulates your interest in this specific position, as well as how your qualifications align with the knowledge, skills, and abilities defined for this position.
• Three positions available.

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Role

Lead the development of strategic institutional and college/division-level marketing strategies and initiatives; serve as account manager for a portfolio of colleges and departments; and drive major initiatives supporting growth and recruitment goals through effective product and project management.

This role reports to the Associate Marketing Director. Incumbents must apply a strategic, entrepreneurial, and analytical approach to assigned projects; serve as the lead point of contact and primary liaison for assigned client portfolios; build collaborative relationships with high-level university partners and peers; accurately assess marketing opportunities and define effective strategies to support growth goals; leverage internal and external resources/personnel to build and execute successful marketing campaigns; ensure appropriate testing and data collection to assess marketing initiatives and drive new efforts; and communicate effectively and diplomatically with peers, clients, executives, and across departments. In addition, incumbents must excel in a fast-paced environment, manage a robust product/project porfolio, adapt quickly to changing priorities, operate with high attention to detail, maintain strong marketing and communications skills, work within established department and university processes, and leverage relevant industry trends and indicators.

Duties

Product marketing management:

• Work cross-functionally with marketing, communications, academic, admissions, and alumni teams, and third party/agency resources to raise awareness and consideration.
• Identify top competitors, develop competitive positioning, and ensure competitive positioning is integrated into marketing collateral and recruitment tools.
• Develop tailored value propositions, messaging, and positioning strategies for each program/segment, aligned with the prospective student journey.
• Identify effective marketing channels for specific campaigns and initiatives.
• Plan and implement lead generation campaigns to support recruitment targets.
• Own and manage all program materials, from flyers to videos, emails, and website copy.
• Drive collection and dissemination of testimonials and visual assets to support marketing campaigns.
• Maintain knowledge of best practices related to audience assessment, competitor/market analysis, brand awareness, growth marketing, and customer journeys.

Account management:

• Serve as account manager to assigned portfolio of colleges and departments, with a primary focus on supporting enrollment growth.
• Provide professional consultation to clients and define effective marketing strategies on their behalf (e.g., clarify business and marketing goals, establish measurable outcomes, develop audience personas, guide necessary market research, and evaluate results).
• Develop an annual marketing strategy for each client; generate buy-in among key stakeholders; develop marketing funding requests and manage marketing funds; brief clients on monthly progress/results.
• Scope and initiate projects on behalf of clients and manage client communications throughout the project lifecycle; provide strategic direction to creative and digital teams to ensure deliverables meet client needs; and advocate for client goals throughout the project.
• Serve as a department representative and liaison with campus groups promoting university-wide brand and growth initiatives.
• Maintain and leverage up-to-date knowledge of relevant trends higher education, marketing, recruitment, and communications, to provide sound guidance to clients on marketing investments.

Project management:

• Manage a diverse portfolio of marketing projects, including website optimization, traditional and digital advertising, lead generation campaigns, email campaigns, events, photo and video shoots, signage, and printed collateral.
• Collaboratively leverage department resources (design, editorial, digital, photography, videography, operations), university resources (University Communications, University Events, Athletics, IT Services, Enrollment Management, Student Affairs, etc.), and external resources (printers, marketing firms, recruitment firms, digital firms) for timely, cost-effective, and successful project resourcing.
• Manage the health of assigned project portfolios by: maintaining positive relationships internally and externally; proactively managing project schedules, approvals, and deliverable routing; tracking and documenting issues and project progress in the department’s web-based project management systems; maintaining awareness of creative team capacity; and organizing and/or actively participating in weekly and ad-hoc meetings with project teams (project intake/review meetings, portfolio reviews, project kick off’s, and project post-mortems).
• Collaborate with marketing team members to ensure brand compliance and to capture and analyze project outcomes.
• Communicate regularly with leadership on the status of assigned accounts/portfolio (project statuses, outcomes, proposed/planned initiatives, etc.); produce monthly and quarterly progress reports and outcomes assessments.
• Comply with established departmental processes and university policies.

Other:

• Supervise support staff, students and/or vendors, as assigned.
• Perform various other duties, as assigned.

NAU is currently engaged in an Organizational Growth and Effectiveness Initiative, which focuses on positioning the University for future success of its operational practices. As a result, some aspects of this position may be subject to change, such as, but not limited to: duties, titles, reporting structure, etc.

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• Bachelor’s degree in related area and three years of related marketing experience; OR master’s degree in related area and two years of related marketing experience; OR any similar combination of education and experience.

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• Minimum three years of experience directly managing integrated marketing/ communications campaigns as an account manager, project manager, or product marketing manager.
• Experience working within a university or similarly large/complex environment.

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• Experience managing complex, concurrent, and visible projects.
• Ability to prioritize and multi-task in a fast paced, dynamic team environment.
• Strong cross-team collaboration and relationship-building skills.
• Strong organizational skills with excellent attention to detail.
• Demonstrated ability to effectively manage strategic accounts/clients.
• Knowledge and experience with marketing and communications best practices, including digital marketing, website optimization, lead generation and nurturing, product marketing, visual communication, direct marketing, print production, integrated marketing.
• Knowledge of product marketing principles and functions, including defining market position, translating features into effective customer-facing messages, and driving growth.
• Demonstrated experience planning and implementing digital marketing campaigns (web, SEO, social, PPC, email, digital analytics, etc.) that support business goals.
• Knowledge of current best practices in university student recruitment.
• Working knowledge of web-based project management systems (eg, WorkFront, BaseCamp).
• Working knowledge of website content management systems (eg, WordPress), and website analytics tools (eg, Google Analytics, WebTrends).
• Ability to communicate and collaborate effectively with all levels of employees, including senior management.
• Strong team player with proven ability to lead through influence.
• Skill in problem solving as it relates to marketing, strategic planning, project management, budgeting, and reporting.
• Solid understanding of product/service strategy, competitor/market analysis, building brand awareness, growth marketing, and customer journey preferred.
• Ability and willingness to apply an entrepreneurial approach to business challenges.
• Ability to work collaboratively with people from a variety of culturally diverse backgrounds.
• Ability to clearly, concisely, and effectively communicate essential messages.
• Commitment to quality and accuracy.
• Demonstrated ability to understand and adhere to organizational policies and processes.
• Knowledge of media-buying best practices is preferred.
• Knowledge of effective PR practices is preferred.
• Knowledge of formal project management methodologies is preferred.
• Knowledge of supervisory practices and principles is preferred.

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Northern Arizona University requires satisfactory results for the following: a criminal background investigation, an employment history verification and a degree verification (in some cases) prior to employment. You may also be required to complete a fingerprint background check.

Additionally, as an employer in the state of Arizona, NAU is required to participate in the federal E-Verify program that assists employers with verifying new employees' right to work in the United States.

Finally, each year the Northern Arizona University Police Department releases an annual security report. The report is a result of the federal law known as the Clery Act and contains policy statements that address the school’s policies, procedures and programs concerning safety and security including policies for responding to emergency situations and sexual offenses. The report contains three years of data for Clery reportable crime statistics for the campus along with the most current year’s Fire Safety Report, which includes policy statements and fire statistics for Flagstaff on-campus student housing.

The report may be viewed at nau.edu/clery or by visiting the NAUPD website. A printed copy of the report is available upon request by contacting the NAU Police Department, Records Department at (928)523-8884 or by visiting the department at Building 98A on the NAU Mountain Campus.

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Commensurate with experience.

**The starting salary will be determined by the qualifications of the selected applicant balanced with departmental budget availability, internal salary equity considerations, and available market information.

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This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA) and therefore will not earn overtime or compensatory time for additional time worked.

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This is a Service Professional (SPF) position. NAU offers an excellent benefit package including generous health, dental and vision insurance; participation in the Arizona State Retirement System or the Optional Retirement Program; 22 days of vacation and 10 holidays per year; and tuition reduction for employees and qualified dependents. More information on benefits at NAU is available at https://in.nau.edu/human-resources/eligibility-enrollment/

NAU is a tobacco and smoke-free campus.

Service Professionals are hired on a contract basis, renewable each 6 months according to terms of the Conditions of Professional Service, which may be found at: https://public.azregents.edu/Policy%20Manual/6-303%20Conditions%20of%20Service%20for%20Service%20Professionals.pdf

Employees offered a position will be eligible for state health plans (including NAU's BCBS Plan). New employees are eligible for benefits on the first day of the pay period following their enrollment, after their employment date. Employees will have 31 days from their start date to enroll in benefits. If a new employee chooses the ASRS retirement option, participation in the Arizona State Retirement System, and the long-term disability coverage that accompanies it, will begin on the first of the pay period following 6 months after the new employee's start date. New employees who choose to participate in the Optional Retirement Plan (ORP), which is an alternative to the ASRS plan for faculty and other appointed staff, will begin to participate on the first day of employment. Additionally, the long-term disability plan that accompanies the ORP will begin on the first day of employment. More information is available at: https://in.nau.edu/human-resources/eligibility-enrollment/

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Your career at Northern Arizona University includes the opportunity for professional development. New employee on-boarding training includes courses to be completed within the first 30 days (https://in.nau.edu/Human-Resources/Required/). If your position includes the supervision of a benefit-eligible employee, we offer the NAU Supervisors Academy for you to complete within your first 2 years. In addition to the development classes offered in-person, every NAU employee receives a free subscription to Lynda.com. From this site you can access more than 1,400 training videos on a broad range of subjects, including business skills, photography, music and video, home computing, and web design and development.

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Open until further notice.

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To apply for this position, please click on the "Apply" button on this page. You must submit your application by clicking on the "Submit" button by midnight of the application deadline. If you need assistance completing your application there are instructions available on line at https://in.nau.edu/human-resources/ or in person in the Human Resources Department located in Building 91 on the NAU Campus - on the corner of Beaver and DuPont Streets.

If you are an individual with a disability and need reasonable accommodation to participate in the hiring process please contact the Office of Equity and Access at: 928-523-3312/TDD - 928-523-1006 or PO Box 4083, Flagstaff AZ 86011.

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Northern Arizona University is a committed Equal Opportunity/Affirmative Action Institution. Women, minorities, veterans and individuals with disabilities are encouraged to apply. NAU is responsive to the needs of dual career couples.

EEO is the Law Poster and Supplements

NAU is an Employer of National Service. AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply.

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