Executive Director, Marketing and Communications

Job description

Job location: San Antonio TAMUSA


Employment Type: Full-time
Posted data: 2019-04-08
Req: R-017890
Job Title

Executive Director, Marketing and Communications

Agency

Texas A&M University - San Antonio

Department

Office Of University Advancement

Proposed Minimum Salary

Commensurate

Job Location

San Antonio, Texas

Job Type

Staff

Job Description

Reporting to the Vice President of University Advancement, the Executive Director of Integrated Marketing and Communications leads a team focused on the development, implementation and assessment of marketing and brand strategies to enhance institutional reputation, priorities and key areas of an institution-wide brand and marketing strategy including admissions and advancement. Working closely with the Vice President, institutional partners and the University’s Marketing and Communications leadership team, the Executive Director leads a creative, technology-savvy, metrics- driven and progressive team responsible dedicated to serving the institution’s interests and diverse external and internal audiences including influencers. 

SUPERVISORY RESPONSIBILITIES:

Direct reports include creative services team comprised of designers, content producers, digital producers, photography, web and marketing project managers, student employers and contractors. Demonstrates and inspires a team-building work environment, motivates staff and cultivates productive relationships across the University to innovate, collaborate, and reach and exceed goals.Oversees the institution’s paid advertising strategies, leading the team through concept, messaging, and development of campaigns that reinforce the University’s goals while building brand awareness and affinity with key audiences to influence brand equity, admissions and advancement priorities.

RESPONSIBILITIES:

  • Collaborates with Admissions, Enrollment Management, Advancement and Information Technology to ensure consistent and high availability of infrastructure supporting essential web-based communications applications and with emergency management to develop communications plans.
  • Directs the development, implementation and assessment of integrated marketing and communications campaigns including creative and messaging across multiple platforms including digital with an outcomes focused strategy designed to influence diverse audiences and influencers.
  • Leads a team of creative in-house and external resources to consistently provide high quality, effective strategies and deliverables to support institutional priorities, in-house clients and initiatives.
  • Oversees project teams and external resources ensuring clarity of overall University positioning to meet institutional goals through digital literacy, proficiency in project-management software tools, and willingness and ability to keep abreast of the emerging marketing and communications technology.

EDUCATION & EXPERIENCE:

  • Bachelor’s degree in marketing, public relations, journalism, mass communications or related field with Master’s degree desirable.
  • 10+ years of professional experience including direct marketing and/communications, 6+ years of supervisory experience with direct reports and change management experience; demonstrated experience in recommending and making administrative decisions, providing effective counsel on marketing and communications.

KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong understanding and proven record of brand development and multi-channel marketing concepts.
  • In-depth understanding of strategically sound design concepts and best practices in a variety of media.
  • Proven ability to develop strategic ideas and transform those ideas using conceptual writing and art direction in measurable and metrics-driven branding campaigns designed to meet established goals. 
  • Effective interpersonal skills, including the ability to communicate and work effectively with individuals from diverse backgrounds and cultures.
  • Demonstrated ability to manage and work effectively with a wide variety of people across multiple units and contractors to develop strategies, maintain quality within budget and the effective use of resources to achieve goals.
  • Ability to demonstrate tact and diplomacy and manage confidential or sensitive information and issues responsibly.
  • Commitment to and experience with promoting and enhancing diversity, inclusivity and equity.

APPLICATION PROCESS:

Applications are accepted only through the online job portal at:

http://www.tamusa.edu/humanresources/job-opportunities/index.html

For Internal Applicants:

Go to your Workday Profile to upload your resume:

1) Select CAREER

2) From top of bar, select EDUCATION

3) Upload your resume by selecting the button - UPLOAD MY EXPERIENCE

4) Select file and submit resume

Applicants must complete the online application by either downloading your resume to auto-populate the application, or manually complete the application fields.

Please ensure that all required documents are uploaded prior to submitting the application. Once application is submitted, no changes or revisions can be made.

After the Work History section in the application process, you can select UPLOAD to attach the following required documents.

1) Cover letter to include (3) professional references; and

2) Resume

Please ensure that all required documents are uploaded prior to submitting the application. Once application is submitted, no changes or revisions can be made.

For External Applicants:

Applicants must complete the online application by either downloading your resume to auto-populate the application, or manually complete the application fields.

Please ensure that all required documents are uploaded prior to submitting the application. Once application is submitted, no changes or revisions can be made.

After the Work History section in the application process, you can select UPLOAD to attach the following required documents.

1) Cover letter to include (3) professional references; and

2) Resume

In compliance with ADA, if accommodations are needed for the application process, please contact (210) 784-2058.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.

 

 

 

Diversity Profile: University

 

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Job No:
Posted: 3/16/2019
Application Due: 4/27/2019
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