Job location: Hyde Park Campus

Employment Type: Full-time
Posted data: 2018-12-14
Req: JR03656
Department3035504 Bus-Marketing-Interactive

About the UnitThe University of Chicago Booth School of Business is the second-oldest school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges. Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment. Chicago Booth is proud to claim: -an unmatched faculty. -degree and open enrollment programs offered on three continents. -a global body of nearly 50,000 accomplished alumni. - strong and growing corporate relationships that provide a wealth of lifelong career opportunities. As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/

Job Information

Job Summary:

The Executive Director (ED) of Marketing is responsible for driving and developing marketing strategy and execution across Chicago Booth. Reporting to the Chief Marketing and Communications Officer (CMCO) and working with the department executive team, this individual will play an integral role in shaping the marketing and communications strategy for one of the world’s top business schools. The ED of Marketing will oversee all aspects of the marketing ecosystem from building awareness and generating leads to orchestrating a digital ecosystem that drives brand through content marketing. This person will closely work with team leadership, academic programs, centers, and advancement to create an informed integrated marketing strategy that will meet organizational goals. This person will have oversight of a global marketing organization, representing the interests of four campuses on three continents, five degree programs, and thousands of vested students, alumni, faculty and staff. This person will a proven leader who believes in coaching and developing talent to achieve the highest levels of organizational success.

The ED is also responsible for helping to create, communicate and execute on an organizational strategy, collaborate with others to meet deadlines and foster an innovative design approach in a fast-paced, complex environment. As the ED part of the role is be a strategic-thinker who can translate big-picture marketing vision to implementable operational plans, to connect the dots and understand how all of our marketing efforts can work together to build our brand. The ED should be able to leverage analytics and research insights to drive tangible, and measurable results. As a problem-solver, the ED is responsible for ensuring hundreds of projects stay on-time and on-budget. With an ability to spot and mitigate potential issues, this individual is incredible at building and managing relationships and is a master at mobilizing resources to meet goals. A strong listener and empowering leader the ED works with the CMCO to ensure the marketing team is positioned as strategic marketing partners with deep understanding of how to orient marketing activities to drive institutional goals and objectives. The ED will demonstrate a passion for innovation, growth and being part of shaping a culture that strives to be the best in class. 

Responsibilities:

• Develop strategic integrated marketing plans which accommodate the goals and objectives of the department, programs, advancement and academic centers.
• Increase the impact of the work of the marketing team by emphasizing strong brand management, building effective partner relationships and incorporating metrics and strong audience insights to continually optimize marketing activity.
• Work with department leadership and the marketing operations team to facilitate efficiencies and drive a more agile and proactive value driven culture.
• Work with internal strategists and contracted agencies to drive a comprehensive, well-measured global advertising plan.
• Work with department leadership to develop a more robust and systematic approach to utilizing robust analytics in reporting overall department performance.
• Work across the department and school to conceptualize, organize, implement and manage a robust content marketing strategy to effectively engage core audiences.
• Oversee the development of a robust digital environment that leverages technology and analytics to evolve the awareness, understanding, engagement and overall advancement of the Booth brand.
• Inspire a culture of experimentation and innovation through greater collaboration, heightened transparency and greater reliance on data and insights.
• As needed, interact with the various Chicago Booth communications and media agencies that are contracted to create marketing and media plans and elements for the broader audiences. 

Additional Requirements

Education, Experience or Certifications:

Education:

• Bachelor's degree required.
• Master's degree in marketing-related field strongly preferred.

Experience:

• Minimum seven years of experience in a strategic marketing position, including extensive interactive and digital marketing experience required.
• Experience with digital marketing is critical, the ability to leverage analytics to inform digital and content strategy required.
• Demonstrated experience as a big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing required.
• Strong experience with content marketing and bringing a brand to life through strategic, multi-channel storytelling required.

Technical Knowledge or Skills:

• Demonstrated ability to implement integrated marketing campaigns which meet or exceeded stated measurable goals required.
• Outstanding interpersonal skills, written and verbal communications skills required.
• Experience working with an exceptionally wide range of people including senior executives and administrative staff; deans, faculty; students; media representatives; volunteers and other employees required.
• Demonstrated ability for ensuring hundreds of marketing projects and campaigns roll out on-time and on-budget required.
• Excellent management and organizational skills with good attention to detail and follow up, and has a demonstrated ability in managing staff and teams required.
• Ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities required.
• Demonstrated ability to be proactive and take initiative and function effectively, both independently and as a member of a team, with a willingness to assist with routine and last minute projects required.
• Demonstrates an entrepreneurial mindset, with a willingness to drive change and innovation preferred.
• Is comfortable not only navigating change but is adept at facilitating it and getting others to embrace it required.

Required Documents:

• Resume
• Cover letter

NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.

Benefit EligibilityYes

Pay FrequencyMonthly

Pay RangeDepends on Qualifications

Scheduled Weekly Hours37.5

UnionNon-Union

Job is Exempt?Yes

Drug Test Required?No

Does this position require incumbent to operate a vehicle on the job?No

Health Screen Required?No

Posting Date2018-12-14-08:00

Remove from Posting On or Before2019-06-14-07:00

Posting Statement:The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

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