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Digital Marketing and Social Media Coordinator

Employer
University of Virginia
Location
Charlottesville, VA

Job Details

Job location: Charlottesville, VA


Employment Type: Full-time
Posted data: 2019-03-01
Req: R0002371
The Digital Marketing and Social Media Coordinator drives social media strategy, planning and execution for the School of Architecture, in coordination with the School of Architecture’s mission, brand and graphic/visual identity. They work to raise awareness of UVA School of Architecture, enhancing the school’s reputation to various audiences, including prospective students, faculty, and its global alumni network.The Digital Marketing and Social Media Coordinator leverages analytics to assist in setting strategies and plans for building a compelling online presence for the School of Architecture across the social landscape, both the typical platforms, but also through innovative forms of digital storytelling.

The Digital Marketing and Social Media Coordinator serves as the School of Architecture’s central and unifying social media and digital marketing resource. They are expected to work collaboratively with the Creative Director of Communications and Graphic Designer in creatively developing and implementing digital content and strategies to enhance awareness, reputation, and a compelling visual identity for the School of Architecture.They are expected to work independently in regularly monitoring, analyzing, reviewing, reporting on social media and digital marketing effectiveness. He/she will have experience in social media content creation, video production and/or digital graphic production to assist in the creative aspects of visual storytelling and coordinate digital campaigns that increase engagement, contribute to recruitment and drive enrollment. They play a lead role in initiatives developed by the School of Architecture’s Communications Office related to online advertising, search engine optimization, content marketing, analytics, and outreach to the School of Architecture community.

The University of Virginia’s School of Architecture seeks a digital content coordinator and social media creator who is detail-oriented, self-starting and has a strong ability to think creatively and strategically. This individual will have:

  • The ability to conceptualize creative and convincing messages and execute these through impactful digital storytelling
  • A keen eye and passion for engaging and communicating content related to design
  • Skills to create fresh and compelling content in a consistent voice that represents the best of architectural design education at UVA
  • Strong organizational skills and self-initiative
  • The ability to balance the urgency of a daily communications environment with the need to coordinate longer-term strategic content

Day-to-day responsibilities include:

  • Sharing content across UVA School of Architecture’s digital footprint (www.arch.virginia.edu and social media networks)
  • Creating new creative content in collaboration with the Communications Office (and School of Architecture faculty, students and staff) for our digital platforms and e-newsletters
  • Developing and managing social media campaigns and programs on a timely basis across multiple platforms to build a consistent brand identity
  • Assessing digital marketing effectiveness
  • Coordinating and creating digital media assets, such as videos, photography and web-based image galleries
  • Writing and curating daily editorial content in the form of new stories, videos, photo/image galleries, essays, profiles, features and/or original digital stories in coordination with the Creative Director of Communications
  • Developing an online plan each month that includes daily content (in coordination with faculty and student social media assistants; and recruitment/engagement staff), highlighting the best of the UVA School of Architecture (ie. faculty research, curricular developments, student work, alumni engagement, accolades, public events and programs, etc.)
  • Assisting with e-newsletters, custom communications, and the management of respective contact lists
  • Effectively utilize a budget for social media advertising to target current and potential followers through Facebook Ad Manager, in order to drive traffic to the School of Architecture site.
  • Producing compelling, creative and graphically-rich promotional content that attracts followers and leads (ie. prospective students, donors, alumni, expanded architecture and design community)
  • Responding promptly to comments and requests on the website and through social media channels
  • Serving as a liaison and central, unifying social media and digital marketing resource for the School of Architecture

PREFERRED QUALIFICATIONS

  • Bachelor's degree (preferably in visual communications, digital marketing, multimedia communications, or similar) with an interest in architecture and design
  • Some work experience in social media, digital content creation and/or digital marketing
  • Experience using Facebook, Facebook Ad Manager, Twitter, Instagram, YouTube, LinkedIn, etc. for promotion and brand-building
  • Knowledge of creating SEO-friendly web content using a combination of creative strategies and data-driven techniques
  • Advanced knowledge of design software including Photoshop, Illustrator, InDesign
  • Knowledge of design software including Premiere and After Effects
  • A passion for digital storytelling, design culture and design education, and an excitement to engage a diverse audience

The anticipated hiring range for this position is : $37,000 - $43,000

TO APPLY:

Upload the following materials at https://uva.wd1.myworkdayjobs.com/UVAJobs (Requisition number R0002371):

  • Cover Letter, indicating interest and qualifications for the position
  • Resume, including a link to an online/digital portfolio of creative work or a link to downloadable PDF portfolio shared through any cloud storage platform
  • Contact information for three references  

For information about the position or the application process, please contact Rhiannon O’Coin, academic recruiter rmo2r@virginia.edu

Please do not forward any applicant materials directly to the staff of the School of Architecture, as only applications received through this system will be considered.

The University of Virginia, including the UVA Health System and the University Physician’s Group are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experiences.  We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

Organization

In 1819, the University of Virginia established a new model for intellectual exchange and cross-disciplinary collaboration in higher education. Two hundred years later, as a major research institution, we continue to challenge conventions, lead with ingenuity and advance knowledge for the common good.

What began as an innovative idea has become one of the nation’s leading public research universities, with over 21,000 undergraduate, graduate and professional students. UVA also has over 3,000 full-time faculty offering more than 400 degrees.

Each of the University’s eleven schools has its own distinctive mission, working together to garner consistently high rankings—including #2 Best Value Public College (Princeton Review, 2016), #3 Public University in the Nation (U.S. News & World Report, 2016), and #3 Best Value Among Public Colleges (Kiplinger’s, 2016).  

As we invest in and strengthen our research capabilities, UVA seeks new faculty ready to uncover new insights, rewrite old rules and collaborate on intellectual discoveries.

RESEARCH COLLABORATIONS THAT CROSS DISCIPLINES

As an R1 institution, the University’s research centers, consortia and laboratories are on the leading edge of discovery and technology, offering collaborative spaces for students and faculty to solve global problems.

Our professors are recognized members of major national scholarly and professional organizations, including the National Academy of Sciences and the American Academy of Arts and Sciences. Our faculty’s engagement in interdisciplinary research is being facilitated by new research institutes specializing in everything from big data to brain functioning, and by cluster hires across schools.

NATIONALLY RANKED HEALTH SYSTEM

UVA is also home to a nationally renowned academic medical center and the UVA Health System, which serves a three-part mission to treat patients, conduct translational research and train medical practitioners in a wide variety of disciplines.

Established as the nation’s 10th medical school in 1825, the institution has since grown to include a 612-bed hospital and a Level I trauma center, nationally recognized cancer and heart centers, a Children’s Hospital, and primary and specialty clinics throughout Central Virginia.

The UVA Medical Center is consistently ranked among the nation’s best hospitals by the U.S. News & World Report magazine and has been named among the top 25 percent in seven specialties.

INSPIRING STUDENTS, INSPIRED TEACHING

The vast majority of UVA students come from the top 10% of their high school class, as well as from all 50 states, over 142 countries and a variety of socioeconomic backgrounds. Despite their diversity, all UVA students share a love of learning and a drive to achieve.

One of the reasons students choose Virginia is our unique residential culture. At UVA, the community of students, faculty and staff personifies the Jeffersonian idea that living and learning are connected. The Academical Village was constructed to support a unique residential experience, with faculty living in the Pavilions, students occupying Lawn rooms and the world-famous Rotunda at its heart. The University’s residential culture continues to support this experience today—strengthened by students, faculty and staff rich in backgrounds, ideas and perspectives. Our unique culture is also paying dividends in innovation:  UVA’s faculty have generated more than 130 patents since 2010.

Perhaps most importantly, faculty come to UVA knowing that instruction is as important as research, and they pride themselves on their many teaching awards.  Our best professors look for ways to encourage, mentor and develop tomorrow’s leaders inside and outside the classroom.

LIFE IN CHARLOTTESVILLE

Living in Charlottesville you’ll find sophisticated restaurants, world-renowned wineries and breweries, cosmopolitan arts and music, friendly urban and suburban neighborhoods and a Piedmont landscape that has lured adventurous souls for centuries.  No wonder the U.S. National Bureau of Economic Research named Charlottesville the “happiest city in America” in 2014.

In addition to UVA and its health system, several major employers have facilities in Charlottesville, including State Farm, Northrop Grumman, the U.S. Department of Defense, GE and others.  Charlottesville is also becoming a center for innovative start-up businesses.  The University also actively helps spouses and partners of faculty members build their networks and pursue employment opportunities with a wide variety of area employers. 

The University of Virginia is an equal opportunity and affirmative action employer. Women, minorities, veterans, and persons with disabilities are encouraged to apply. In accordance with the Americans with Disabilities Act Amendments Act of 2008 (ADAAA) and the Rehabilitation Act of 1973, qualified individuals with disabilities are protected from discrimination and may be entitled to reasonable accommodations to assist in their pursuit of employment at the University. This includes assistance in completing the online job application as well as reasonable accommodations during the interview process. Please contact the UHR Service Center: 434.982.0123 orAskHR@virginia.edu to request assistance.

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