DIGITAL CONTENT SPECIALIST, SR.

Job description

Auto req ID
108728BR
Duke Entity
HEALTH SYSTEM
Job Code
5265 CORPORATE COMM. SPEC,SR.MC PUB
Job Description
UPDATED 1/23/19

Occupational Summary
Coordinate, develop and participate in generation, publication, sharing, analysis and governance of multiple types of digital content and related communications in support of DUHS institutional and consumer marketing strategies; serve as content editor for multiple service lines; write and develop consumer-focused marketing materials.

Work Performed

  • Coordinate, develop and participate in generation, publication and governance of multiple types of digital content and related communications in support of DUHS institutional and consumer marketing strategies. (30%)
  • Serve as content writer and editor for multiple service lines for DukeHealth.org. Generate story ideas; conduct interviews; research keywords; develop SEO-rich website content; develop supporting digital marketing materials; work with videographers and photographers; assume full responsibility for developing copy, copy editing and proofreading. (30%)
  • Develop and maintain working relationships with service line directors and clinicians to ensure website content is reviewed annually, is clinically accurate, is written in consumer-friendly language, and remains up to date. Consult with service line representatives to identify content gaps and develop new content to fill those needs. (15%)
  • Oversee sharing and monitoring of service line content on social media channels. (15%)
  • Work with service line marketing managers and directors to write and develop consumer-focused, marketing materials including direct mail, rack cards, brochures, social media campaigns, landing pages, etc. (10%)
  • Monitor and analyze the performance of SEO-related communications efforts to track and improve conversion strategies for communicating to consumer audience. (10%)

  • Location
    Durham
    Requisition Number
    401541968
    Position Title
    DIGITAL CONTENT SPECIALIST, SR.
    Shift
    First/Day
    Job Family Level
    F2
    Full Time / Part Time
    FULL TIME
    Regular / Temporary
    Regular
    Department Name
    MARKETING ADMINISTRATION
    Minimum Qualifications
    Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
    Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
    Essential Physical Job Functions:
    Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.Education

    Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.Experience

    Work requires four years of directly related writing experience in writing and editing on assignment under deadlines.Degrees, Licensures, Certifications

    N/A

     

     

     

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    Job No:
    Posted: 2/21/2019
    Application Due: 3/28/2019
    Work Type:
    Salary: