Vice Chancellor for Marketing and Communications
Letters of interest and CVs for applicants, as well as names for nomination, may be sent to
The Vice Chancellor for Marketing and Communications will serve as a member of Chancellor Chopp's senior leadership team and serve as the University's chief communications and marketing officer. They are responsible for advising the Chancellor and other senior administrators, developing communications and marketing strategy for the University and advancing and protecting the reputation of the University, both proactively and reactively. The leader will be a highly experienced senior administrator who is passionate about the University and its mission. The Vice Chancellor will manage, lead, and inspire the Division of Communications and Marketing and coordinate with officers in various schools and units to communicate effectively across a diverse range of internal and external stakeholders, using a broad range of traditional and social media. A member of the Chancellor's cabinet, the Vice Chancellor will collaborate and partner with all senior leaders to activate and advance the goals of The University of Denver.
The Vice Chancellor for Marketing and Communications will develop a communications and marketing strategy for the University of Denver that will increase its global visibility and reputation. The Vice Chancellor will provide vision and direction for a bold communications and marketing plan, which will reflect the achievements and aspirations of a great University. Working with key stakeholders, the Vice Chancellor will create and implement strategies to amplify the themes and goals of the University's strategic plan, DU IMPACT 2025; the University's upcoming comprehensive campaign; and ongoing student recruitment and marketing initiatives. The Vice Chancellor will offer a clearly-defined strategy for both crisis communication and reputation management. They will work with precision to strategically position the University within an ever-evolving marketplace. As a key member of the Chancellor's senior team, the Vice Chancellor will need to inspire confidence in both leadership and systems, as well as a feeling of ownership in the DU brand, prompting others to embrace fully the communications and marketing objectives of the University.
The Vice Chancellor will build collaborative relationships with campus partners to ensure an integrated approach to DU's communications and marketing. With dedicated communications and marketing staff in many of the schools and units, the Vice Chancellor will develop positive working relationships across campus to ensure that efforts are integrated and efficient. As the lead curator of the University's stories, the Vice Chancellor will need to be active and engaged with faculty, administrators, staff, students, parents/families and alumni to recognize and promote the unique and compelling aspects of this multifaceted campus. In addition to strong campus relationships and internal communications, the Vice Chancellor will cultivate and leverage relationships with local and international media to advance the University's message and create strategic opportunities for thought leadership.
The Vice Chancellor will support a contemporary, high-level communications and marketing function. In order to meet the many demands of the office, the Vice Chancellor will ensure that the structure, staffing and systems are in place for optimal workflow management and overall success. Given the pace of change in the field, the Vice Chancellor should have a thorough understanding of traditional and emerging media and empower a staff who are nimble leaders in their respective areas. To be most successful, the Vice Chancellor will develop a strong, diverse team, whose members share a clear vision and work to fulfill measurable goals. The Vice Chancellor will need to foster a culture of creativity and innovation informed by predictive modelling and advanced analytics.
Candidate Traits and Qualifications
- Vision and insight relevant to the design and implementation of a marketing and communications strategy that advances the University's long-term mission, increases its visibility and enables it to respond effectively to crises and other immediate challenges.
- Demonstrated ability to develop clear, targeted and non-traditional branding and marketing strategies tailored for different audiences and channels.
- Experience strengthening existing branding strategies and a strong familiarity with using traditional and non-traditional media to build and raise awareness. Has keen understanding of the role of social and digital media as platforms to changing public perception and/or behavior.
- Superb organizational and written/verbal communications skills and demonstrated experience in managing communications during crisis situations.
- Experience providing strategic communications counsel to executive leadership.
- Ability to serve as a strategic advisor to the Chancellor on issues of communication and institutional reputation.
- Significant experience and success in working with the media.
- Analytical skills and ability to effectively lead a metrics-driven approach to evaluating campaigns and efforts.
- Understanding of trends in higher education and the ability to deliver innovative communications to segmented audiences.
- Bachelor's degree ideally in communications, journalism, marketing or related fields. An advanced degree is strongly preferred.