Assistant Director Digital Marketing & Social Media
- Employer
- Miami University
- Location
- Miami University, Oxford Campus, Ohio
- Salary
- 60000.00
View more
- Administrative Jobs
- Institutional & Business Affairs, Communications & Marketing
- Institution Type
- Four-Year Institution
Job Details
Miami University’s office of communications and marketing is seeking an Assistant Director of Digital Marketing and Social Media to provide both strategic planning and tactical implementation to advance the University’s social media presence across multiple platforms. Reporting to the Senior Director of Marketing, this very dynamic and visible position is integral to the communications team.
POSITION SUMMARY
Under the supervision of the Senior Director of Marketing and in collaboration with the Vice President for Marketing and Communications, the Assistant Director of Digital Marketing and Social Media will be responsible for day-to-day management and strategic advancement and implementation of our digital marketing plan. Success in this position requires the ability to marry creativity with science and data to interpret results, inform new and in-place strategies, and recommend courses of action.
The Assistant Director of Digital Marketing and Social Media develops, implements, tracks, and optimizes our digital marketing campaigns and related tools across all digital channels. The Assistant Director oversees all social media platforms, and paid search and display marketing, along with supervision of the Social Media Manager.
This is a high-impact role that works closely with the Vice President of Marketing and Communications, the Senior Director of Marketing, Project Managers, Creative Services team and Admissions teams developing and implementing strategies to drive brand visibility and traffic to the website, and to increase University event awareness and prospective student inquiries toward the University's growth initiatives.
This highly organized, detail-oriented, creative individual must have knowledge of all aspects of various digital advertising platforms, such as Google Ads, paid search (PPC) and display, and for the major social media channels and platforms, and how to leverage digital media assets including online video, mobile ads, and email marketing.
Minimum Qualifications:
BA in marketing, communications or related and a minimum 3 years of proven digital marketing working experience
Experience in setting up and optimizing digital advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge and experience with social media advertising
Comfort with Adobe Creative Suite tools such as InDesign, Photoshop, Illustrator
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Ability to work independently on all aspects of position, including ability to prioritize workflow to meet critical deadlines while paying attention to important detail and uphold a can-do attitude at all times
OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
Organization
Nationally recognized as one of the country's most outstanding undergraduate institutions, Miami University is a public university located in Oxford, Ohio (35 miles north of Cincinnati), with regional locations in Hamilton, Middletown, and West Chester, Ohio, and the John E. Dolibois European Center in Luxembourg. Miami combines a wide range of strong academic programs with the personal attention ordinarily found only at much smaller institutions. A liberal education core complements the more specialized studies of the majors.
Along with an impressive number of opportunities to gain practical, hands-on and immersive experiences, Miami is distinguished by a faculty who enjoy teaching and mentoring students. Recognized as a "Public Ivy" by Richard Moll in his 1985 book about America's flagship universities, Miami is consistently recognized by U.S. News & World Report as one of the nation’s best schools for “unusually strong commitment to undergraduate teaching.” This commitment to teaching is demonstrated in the University's record of exceptional retention and graduation rates-which are among highest for NCAA Division I schools. Miami also regularly ranks among the top public doctoral university in the country for study abroad participation by undergraduate students.
Chartered in 1809, Miami is the 10th oldest public university in the nation. Enrollment includes almost 15,000 undergraduates and more than 2,200 graduate students on the Oxford campus, which is lauded for its exceptional beauty. The charming, historic uptown area of Oxford is adjacent to the campus.
Miami offers bachelor degrees in over 100 areas of study and master's degrees in more than 50 areas; the University also offers a number of doctoral degrees.
More information on Miami may be obtained via http://www.miamioh.edu.
Miami University is deeply committed to the success of every member of the community. At Miami, our mission is to empower each student, staff, and faculty member to promote and become engaged citizens who use their acquired knowledge and skills with integrity and compassion to improve the future of the community and the world.
The Office of Equity and Equal Opportunity (OEEO) exists to provide an inclusive, equitable, working, living, and learning environment to members of the Miami University community. OEEO provides members of the university community a place to obtain guidance for providing equal opportunity in personnel matters, and to resolve issues of harassment and discrimination
The Office of Equity and Equal Opportunity (OEEO) ensures that Miami University provides an equitable environment for students, faculty, and staff. This will be achieved with compassion, understanding, and fairness to all parties involved and act as a resource for all members of the university community.
Office of Diversity Affairs is located at 336 Shriver Center 3rd Floor. The Main Office line is (513) 529-6504.
Janine Todd, Program Associate
Mr. Gerald Yearwood, Senior Administrative Director
Dr. Juanita S. Tate, Director of Divisional Initiatives
Demere Woolway, Assistant Director of ODA & Coordinator of GLBTQ Services
Yvania Garcia-Pusateri, M.S., Assistant Director & Coordinator of Diverse Student Development
Office of Equity and Equal Opportunity is located at 219 E. Spring Street Oxford, OH 45056. The Main line is (513) 529-7157.
Kenya Ash, Director, Title IX Coordinator & Section 504/ADA Coordinator
Kristie Marcum, Associate Director
Tandy Hamm, Assistant Director
Janet Fink, Administrative Assistant
For a list of contacts involved in diversity-related efforts, see Diversity Contacts (PDF 229KB).
As part of institutional diversity and inclusion goals, our efforts diligently center on four core areas: recruitment, retention, curriculum and climate. These core areas are addressed through key initiatives that are tailored to faculty, staff, and students and are executed either through programs and support from our office or in collaboration with other university offices, departments, and programs. In addition, we also value relationships with our community partners who also work with us to promote diversity and inclusion at Miami.
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