Social and Digital Content Strategist - #192850

Job description

Posting Details

Posting Information

Posting Number SHRA524P Quick Link for Internal Postings Classification Title Public Communication Spec Competency Level Journey Working Title Social and Digital Content Strategist - #192850 Department Marketing Position Summary

The Social and Digital Content Strategist drives social media strategy and content planning with an eye toward increasing engagement and driving awareness of the university among target audiences. Reporting to the Director of Digital Content, the Social and Digital Content Strategist in will work closely with writers in the Office of Communications and Public Relations on the planning and development of content and strategies for publishing and promoting stories. They will also work closely with the Media Planning and Research Specialist on paid social and sponsored content and with the Web Content Manager to integrate content into the university website. This position collaborates closely with departments across the university including Alumni Engagement, Admissions, Student Affairs and academic programs.

Knowledge, Skills, & Abilities Required for this Position

7+ years demonstrated experience in social media content and strategy development; In-depth knowledge of social media platforms and their respective participants, and how each can be deployed in different scenarios; Demonstrated ability to map out engagement strategy and then drive that strategy; Demonstrated ability to integrate social media programs into overall marketing objectives and activities; Demonstrated success in measuring, reporting and analyzing program results and a general knowledge of tools needed for effective reporting; Team player, with the confidence to effectively take the lead and guide other stakeholders when necessary; Experience with social media advertising and sponsored content; Experience with email marketing platforms; Strong project management and organizational skills.

Minimum Qualifications

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be
received from appropriately accredited institutions.

Preferred Qualifications

Experience overseeing social media strategy for a brand with 50,000+ followers; Experience working with or within an organization that has multiple sub-brand channels with multiple owners; Experience with social media applications such as fundraising tools and engagement-driving apps; Experience working on crisis communications teams; Experience working with or within a college or university; Experience editing websites within a CMS.

Anticipated Hiring Range $47,000 - $53,000 Position Type Permanent Full-Time Number of Hours per Week 40 Number of Months per Year 12 Salary Band Range $29,743 - $77,204 Salary Grade For administrative purposes during the implementation of Career Banding this journey level posiiton is considered a Salary Grade 69 Posting Text

Open Date 02/14/2019 Close Date 02/28/2019 Open Until Filled No Special Instructions to Applicants

Applicants must apply online. Please submit a cover letter, resume, and at least three professional references (include complete contact information) in order to be considered for the position.


If no applicants apply, who meet the required Knowledge, Skills, Abilities/Competencies and Training and Experience requirements, then management may consider other applicants.

*Effective October 1, 2015 all new hires into positions subject to the State Human Resources Act (SHRA) will serve a 12 month probationary period as defined by the North Carolina Office of State Human Resources (OSHR).


Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks.

Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit Proper documentation of identity and employability are required at the time of employment.

Credential Verification

All new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements.


Western Carolina University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, and veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program.

Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at [email protected]

University Safety

The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 114 Scott, Cullowhee, NC 28723 (828-227-7234) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.

Applicant Documents Required Documents
  1. Cover Letter/Letter of Application
  2. Resume
  3. List of references
Optional Documents
  1. DD-214
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Inside Higher Ed
    • HERC - Higher Education Recruitment Consortium
    • Website -
    • Personal Referral
    • Agency Referral
    • Other




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Job No:
Posted: 2/16/2019
Application Due: 2/28/2019
Work Type: