Public Communications Specialist

Job description

Posting Details

Posting Details

Requisition Number S1732 Position Number 006403 Position Classification Title Public Communications Specialist Functional Title Public Communications Specialist Position Type Staff University Information

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit and follow UNCG on Facebook, Twitter and Instagram.

Primary Purpose of the Organizational Unit

The Division of Student Affairs, in support of the University’s mission, empowers students to be engaged citizens through fostering their development of lifelong skills by creating and supporting a rich learning environment in a community of care and mutual respect. The Division of Student Affairs is the leader in student development and is a primary provider of initiatives and collaborative efforts to impact student success, to serve as a resource for the campus community, and to link the curricular and co-curricular lives of students.

Position Summary

This position is responsible for the development of comprehensive communication and marketing plans using creative, innovative strategies according to the standards set by University Communications. The plans include the development, design, and implementation of comprehensive public relations and marketing plans for the Vice Chancellor for Student Affairs and the departments across the Division of Student Affairs, including but not limited to campus activities, development activities, and services. This position will support the Vice Chancellor for Student Affairs in various aspects including drafting student messages, reports, and presentations. This position will manage and maintain brand standards through the designing and distribution of materials, electronic communications, promotions, and other forms of media to users and potential users of department programs.

The position is responsible for marketing the Division and constituent offices including documentation of programs and events through standard and digital media. This position will catalog and document the activities of Student Affairs through photography, videography and other modalities. The individual in this position will also serve as a convener of marketing and communication specialists from Student Affairs departments with the goal of maximizing marketing efforts and enhancing collaboration across the departments.

This position will maintain a monthly newsletter to be circulated electronically to Division staff and a weekly newsletter for students during the academic year. The use of analytics will be required to access effective content, identify trends, and market impact.

This position will collaborate with Student Affairs assessment team to design and administer market surveys to determine if campus events and activities are meeting constituent needs. The position will initiate, test, conduct, and analyze market surveys for programs, events, activities, services, and other items as directed.

The position will serve on university and/or Division of Student Affairs committees, task forces, etc. as needed.

Knowledge of social media platforms, Adobe Creative Suite, InDesign, and WordPress.

Minimum Qualifications


Additional Required Certifications, Licensures, and Certificates Preferred Qualifications

Two to three years related experience.
Demonstrated experience establishing and maintaining effective working relationships with all levels of people internal and external to the organization, including working effectively in a team setting; experience with program design and implementation and leading teams to desired results.
A self-confident, self motivated, and extroverted style that can engage and positively impact individuals and groups is essential; fast-paced and results oriented with the ability to work in a timely manner with multiple deadlines and competing requirements.
Strong oral, written communication, and presentation skills.
Experience working in high education is desirable.
Knowledge of social media, Adobe Creative Suite, and WordPress.

Alternate Option

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Special Instructions to Applicants

Applicants are required to upload a list of at least three (3) professional references that includes:

  1. Name,
  2. Company Name,
  3. Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One (1) of those references will need to be a current or previous supervisor.
  4. Email Address
  5. Contact Phone Number
Recruitment Range $57,155-$58,173 Org #-Department Student Affairs - 44501 Work Hours of Position 8 A.M - 5 P.M., M-F Number of Months per Year 12 Posting Requirements Job Family Career Banded Title Public Communications Specialist Open Date 02/12/2019 Close Date 02/28/2019 FTE 1.0 (Full-Time) FLSA Exempt If other, please indicate If time-limited, please specify end date for appointment. Salary Grade Equivalency 73 Key Responsibilities

Key Responsibilities

Key Responsibility

Plan and execute strategic communication including print and electronic media

Essential Tasks

Develop and train departments to use newly developed marketing and communication strategies that will prepare them to disseminate information that is consistent with the Divisional mission.

Build professional relationships with internal/external partners and vendors.

Use extensive knowledge of the methods and techniques of planning, writing and editing and producing content to develop and implement the overall marketing and communications strategy.

Oversee the design and production process for print and electronic collaterals.

Provide oversight on projects by using knowledge of copy editing, publication production, digital media tools, methods and web content production to achieve the desired results of projects.

Design templates and create brand standards for marketing materials.

Support the Vice Chancellor for Student Affairs in various aspects including drafting student messages, reports, and presentations.

Key Responsibilities

Key Responsibility

Develop and execute marketing plans

Essential Tasks

Responsible for the development of comprehensive marketing plans using creative, innovative strategies within the standards of the University’s integrated marketing plan.

Development, design, and implementation of comprehensive public relations and marketing plans for the Vice Chancellor for Student Affairs and the departments across the Division of Student Affairs, including but not limited to campus activities, development activities, and services.

Work collaboratively with external vendors as needed on developing, designing, and/or printing marketing materials.

Work collaboratively with Division leadership and staff to ensure that all events and programs, both internal and external, carry the UNCG and Division of Student Affairs brand and narrative, effectively.

Design and distribute materials, electronic communications, promotion, advertisements, and other forms of media to users and potential users of department programs, services and facilities.

Coordinate the collective efforts of internal personnel and external partners in the development and implementation of the Division’s annual promotions and campaigns.

Communicate timeliness and resources required to all stakeholders within a timely manner.

Use extensive knowledge of the methods and techniques of planning, writing, editing, and producing content to develop and implement the overall marketing and communications strategy for the Division.

Establishing Brand for divisional and departments in Student Affairs.

Key Responsibilities

Key Responsibility

Administrative responsibilities including supervision of full-time staff member and student worker

Essential Tasks

Supervise 1.0 FTE and a student worker.

Review and update material used by the Divisional departments to ensure it aligns with their mission.

Manages multiple deadline and fast-changing priorities while maintaining attention to detail.

Coordinate scheduling independently to insure project timelines are met.

Key Responsibilities

Key Responsibility

Research and assessment, professional activities/professional development and other duties as assigned

Essential Tasks

Create a network of colleagues with whom to interact, develop ideas and draw upon.

Identify and pursue growth opportunities.

Conduct presentations for professional groups, conferences, etc.

Work with the department marketing staff on best practices and new ideas and resources as they become available.



Competency Knowledge – Technical Competency Description

Ability to serve as a key resource to others on a wide variety of communication, design and visual art elements. Ability to establish standards for communication and develops/determines non-routine techniques/methods to accomplish objectives. Ability to apply thorough knowledge of standardized and non-standardized methods and concepts for design and delivery of
product. Ability to employ creative and innovative use of equipment, techniques, and communication methods. Apply in-depth knowledge and applicability of technology/software or directs others in the selection and application of a variety of features in software programs. Ability to develop short- and long-range design strategies intended to reach a wide audience. Ability to apply highly skilled and considerable technical knowledge of overall design concepts. Ability to research and integrate new systems, equipment, and/or software to improve development and delivery of information. Ability to evaluate, implement, and apply new technology and assesses its effectiveness in meeting the organization’s overall communication goals.

Competency Level Advanced Competency

Competency Communication Competency Description

Ability to communicate complex program information with substantial impact to targeted audiences; ability to plan and convey messages that enhance and promote the mission and objectives of the organization. May require ability to serve as the official spokesperson and/or work with spokesperson to develop and deliver content. Ability to train and mentor others on the proper techniques for disseminating information. Ability to establish and maintain working relationships with internal and external clients; ability to provide complex and strategic information and advice to clients; ability to interact with key people at all levels of the organization. Ability to develop and implement communication strategies. Ability to set communications standards and protocols. Ability to serve as the internal media relations expert and sounding board for the department or organization. Ability to direct the development of content as part of the overall communication strategy; ability to teach others how to edit and analyze material. Ability to set and enforce communications standards and protocols.

Competency Level Advanced Competency

Competency Knowledge – Professional Competency Description

Extensive knowledge of the methods and techniques of planning, writing and editing and producing content. Ability to train and mentor others in the techniques for preparing and disseminating information ability to instruct others in the techniques for disseminating information to the public and target groups.

Competency Level Advanced Competency

Competency Consulting/Advising Competency Description

Ability to craft effective communications; ability to convey desired communication with sensitivity and urgency; ability to coach senior administrators or leaders in key departments in techniques to effectively deliver messages. Ability to match goals with broader organizational objectives and budgetary resources; develop budget requests for communication program; may require ability to approve budget expenditures for communications.

Competency Level Advanced Competency

Competency Project Management Competency Description

Ability to independently manage project timelines, resources, staff and leads implementation efforts in all communications areas. Ability to use a strategic approach to manage complex projects. Ability to apply a thorough knowledge of a wide variety of complex and non-standard processes and design techniques. Ability to plan, coordinate, direct and supervise the work of others.

Competency Level Advanced Competency

Competency Organizational Sensitivity Competency Description

Ability to review and edit the mission, objectives and goals for communication within an organization with multiple service delivery functions. Ability to understand internal workings of the organization in relation to the external global expectations of policy makers and the legislature. Ability to direct, develop and implement communications strategies to obtain desired objectives; ability to intervene and re-direct communication efforts that are ineffective.

Competency Level Advanced ADA Checklist

ADA Checklist

"R" for Rare (0-30%), "O" for Occasional (30-60%), "F" for Frequent (60-90%), "C" for Constant (90-100%)

Physical Effort Hand Movement-Repetitive Motions - O, Hand Movement-Grasping - O, Holding - O, Finger Dexterity - F, Reading - F, Writing - F, Vision-Preparing/Analyzing figures - F, Hearing - F, Talking - F, Standing - O, Sitting - F, Walking - O, Lifting-0-30 lbs. - R Work Environment Inside - F, Outside - O Applicant Documents Required Documents
  1. List of References
Optional Documents
  1. Resume/CV
  2. Cover Letter
Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * How many years of directly related experience do you have?
    • Less than 1 year
    • 1 year
    • 2 years
    • 3 years or more
  2. * Do you have experience posting and/or managing company or university social media platforms? If so, describe your experience. Be sure to include which platforms you were responsible for.

    (Open Ended Question)

  3. * Do you have work experience in a higher education setting?
    • Yes
    • No
  4. * Please indicate how you learned of the vacant position for which you are applying:
    • UNCGjobsearch Website
    • Piedmont Triad Area Newspaper
    • The Chronicle of Higher Education
    • Inside Higher Ed
    • Other professional journal / website
    • UNC School System Job Board
    • Personal Networking
    • Facebook
    • Twitter
    • Other
  5. If you selected "Other", please provide the name of the resource here.

    (Open Ended Question)

  6. * Are you eligible to work in the United States without sponsorship?
    • Yes
    • No




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Job No:
Posted: 2/15/2019
Application Due: 2/26/2019
Work Type: