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Marketing Data Analyst

Employer
Stanford University
Location
Stanford

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing, Technology, Analysts & Programming
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details



Marketing Data Analyst

Stanford University

Job Number: 81936

Data Marketing Specialist (Marketing Specialist 2)
Direct Marketing, Office of Development
Job Code: 4893 Grade: I
Exemption: 100% FTE, Exempt

Note: Not all unique aspects of the job are covered by this job description

Reporting to the Senior Associate Director of Direct Marketing, a unit within the Office of Development (OOD), the Data Marketing Specialist is responsible for providing a wide variety of analytical data to inform internal stakeholders' strategies to increase efficiency and effectiveness of direct appeal campaigns.
Direct Marketing:
The Office of Development's (“OOD”) Direct Marketing team provides multi-channel integrated marketing support for Stanford University's Office of Development. Team members work in close collaboration with schools and units across campus to achieve school and unit annual giving revenue goals.

This position will be moving to the Stanford Redwood City Campus in April 2019.

Your responsibilities will include:
  • Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
  • Assess and produce relevant, standard, or custom information (reports, charts, graphs and tables) from structured data sources by querying data repositories.
  • Research market trends for retention, acquisition, and ROI to communicate with direct marketing. Recommend marketing improvements based on findings.
  • Analyze fund performance across all schools and compare to industry & organizational benchmarks
  • Recommend and execute marketing strategies to meet business objectives.
  • Collaborate with client managers to assist them in managing marketing plans/programs to meet business objectives, including gathering insights and making recommendations to develop strategies to improve individual appeal performance.
  • Develop and produce dashboards to regularly monitor and report organizational and marketing campaign performance to influence client behavior
  • Identify new tests and methods to improve data collection, analysis and reporting to inform marketing behavior.
  • Manage vendors/consultants on specific projects.
  • Manage project/program budget(s) and coordinate invoice processing.
  • May oversee interns and other contingent staff; provide staff training.
  • Other duties may also be assigned.

    To be successful in this position, you will bring:
    • Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
    • Previous experience with market research and data analysis and proven track record of implementing successful marketing programs.
    • Basic knowledge and demonstrated experience using and applying analytical software, database management systems, or data visualization tools.
    • Demonstrated problem solver and ability to produce data in a clear and understandable manner.
    • Experience with project management and successfully managing multiple projects with competing priorities
    • Proven customer service skills and experience influencing stakeholders at all levels of an organization to achieve a common goal.
    • Excellent written and oral communication, listening, and presentation skills.
    Why Stanford for you:
    Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
    • Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
    • A caring culture. We provide excellent retirement plans, generous time-off, and family care resources.
    • A healthier you. Climb our rock wall, swim in our Olympic-sized pool, or choose from hundreds of health and fitness classes at our world-class exercise facilities. We also provide highly competitive health care benefits.
    • Discovery and fun. Stroll through historic sculptures, trails and museums.
    • Enviable resources. Enjoy free commute programs, ridesharing incentives, discounts and more!

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

    Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
    How to apply:
    We invite you to apply for the position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and a resume with your online application. The cover letter should briefly describe why you believe you are a good fit for this position.



    Job:

    Location: Office of Development, California, United States
    Schedule:
    Classification Level:

    To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.







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    • Organization

    Change the world. And yourself.

    Stanford University has changed the world, over and over again.

    We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career. 

    At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment.

    Stanford Facts at a Glance

    Opened 1891

    Student Enrollment

    • Undergraduates: 6,980
    • Graduates: 8,897

    Campus

    • 8,180 contiguous acres in six governmental jurisdictions
    • Nearly 700 major buildings
    • 97% of undergraduates live on campus

    Research

    • 5,300 externally sponsored projects
    • $1.33 billion total budget

    Faculty

    • 2,043 faculty members
    • 21 Nobel laureates are currently members of the Stanford community
    • 5:1 student to faculty ratio

    Stanford University is an Equal Employment Opportunity and Affirmative Action Employer and is committed to recruiting and hiring qualified women, minorities, protected veterans and persons with disabilities.

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