Social Media Strategist

Job description



Social Media Strategist
University of San Francisco

R0000705
USF Hilltop Campus

Job Title:
Social Media Strategist

Job Summary:
The University of San Francisco seeks an experienced online communications professional
with expertise in social media and marketing to develop and manage the university's social
media platforms in support of the university's strategic goals. The Social Media Strategist is
responsible for creating and implementing social media content, including writing and
editing, audience engagement, social media campaigns, event promotion and campus-wide training.

Full Job Description:
Job Summary

The University of San Francisco seeks an experienced online communications professional
with expertise in social media and marketing to develop and manage the university's social
media platforms in support of the university's strategic goals. The Social Media Strategist is
responsible for creating and implementing social media content, including writing and
editing, audience engagement, social media campaigns, event promotion and campus-wide training.

Job Responsibilities

  • Execute a social media content plan that aligns with the university's strategic goals and messaging platform, and that deepens relationships and engagement with key audiences
  • Create an editorial calendar and collaborate with OMC staff and USF partners to ensure
there is a constant stream of innovative and authentic content to promote and contribute to the academic and strategic goals of the university
  • Collaborate with OMC's Assistant Vice President for Content Strategy, Multimedia Director, and Media Relations Specialist to incorporate strategies for releasing news, magazine stories, videos, and other content
  • Manage and grow official USF-sponsored social media platforms
  • Strategically plan and coordinate social media content across all university digital
communication channels
  • Develop and report on performance metrics to determine successes, suggesting
opportunities for improvement
  • Oversee social media listening efforts and address content of concern
  • Work with the Media Relations Specialist and Associate Vice President for OMC to create response strategies for issues that may pose a potential risk to the university's
reputation
  • In the event of a campus emergency, serve as a critical member of OMC's Emergency and Crisis Communication Team to lead social media tactics to communicate alerts and information to the university community and other key audiences (parents, alumni, etc.)
  • Collaborate with and coordinate the efforts of other social media partners across campus to develop social media content plans that are consistent with the University's voice, brand, and identity. This effort includes training colleagues and university leaders in the use of social media.
  • Create campus-wide social media best practice document and uphold standards across sub-brand channels
  • Monitor and evaluate social media trends, identifying new directions and methods to
engage with key audiences.
  • Supervise a team of student workers

Minimum Requirements

  • Understanding of and commitment to USF's Vision, Mission, and Values
  • Bachelor's degree in communications, digital media, marketing, journalism, or related field
  • 3+ years of experience in social media marketing in a corporate marketing, agency marketing role, or media environment
  • Demonstrated understanding of social media trends and best practices. Experience with
social media tools such as Hootsuite is expected
  • Experience with creating and delivering analytical reports in a client-facing role
  • Provide at least three samples of past work that showcases your direct work and writing in social media posts/campaigns


Additional Knowledge, Skills, and Abilities

  • Creative and innovative in both content creation and exploring new ways for digital
interaction to build engagement
  • Proficient with analytics of primary social media platforms
  • Strong writing skills and experience in developing and editing written content
  • Excellent interpersonal communications skills. Demonstrated ability to develop and
maintain positive business relationships
  • Strong strategic, organizational, and management skills
  • Ability to work effectively both independently and cross-functionally within a team
  • Ability to meet deadlines and work on multiple initiatives and projects simultaneously
  • Ability to troubleshoot and identify technical issues and communicate effectively with the university's IT staff, and ability to communicate those issues to USF staff in clear, easy to understand terms
  • Strong customer service orientation



Full-Time/Part-Time:
Full time

Pay Rate:
Salary

To apply, visit https://usfca.wd5.myworkdayjobs.com/en-US/USF_Staff/job/USF-Hilltop-Campus/Social-Media-Strategist_R0000705.

The University of San Francisco is located in the heart of one of the world’s most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields. Its diverse student body enjoys direct access to faculty, small classes and outstanding opportunities in the city itself. USF is San Francisco's first university, and its Jesuit Catholic mission helps ignite a student’s passion for social justice and a desire to “Change the World From Here.” For more information, visit http://www.usfca.edu.







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Job No:
Posted: 2/12/2019
Application Due: 2/12/2031
Work Type:
Salary: