Posting Details

I. JOB OVERVIEW

Job Description Summary:

The Division of External Relations at the George Washington University is seeking a Digital Content Strategist to assist with websites, providing content and web design strategy to communicators across the university, updating and monitoring university social media, coordinating email marketing and assisting colleagues across the university with web and social media.

Responsibilities of the Digital Content Strategist include:

Maintains, updates and archives university websites; Develops and/or edits new sites and content—including copy, photos, and graphics—as needed. Provides strategy on web projects—including sitemaps, wireframes and user experience guidance—for clients across the university.

Creates content, develops editorial calendar, and updates all university-level social media presences, including, but not limited to, Facebook, Twitter, Instagram, YouTube, and Snapchat. Monitors university social media channels, tracks and responds to GW community on social media.

Researches social media trends and strategies to keep the university social media presence among the best in the nation.

Analyzes regular website and social media data using Google Analytics and other tools and provides strategic plan direction to the Managing Director. Researches web-related tools, technologies, and strategies to enhance the university’s web presence.

Trains and informs appropriate department colleagues about web best practices and electronic communication processes and standards. Acts as designated staff to update appropriate University Web sites when University-wide crisis communications and situations warrant.

Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications:

Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications: Preferred Qualifications:

- Experience in higher education or a related field such as communications, marketing, public relations, or journalism is desirable.

- Working knowledge of web content strategy as well as wireframing and sitemap development.

- Experience with, and extensive knowledge of, social media marketing.

- Experience with digital marketing and advertising, including Facebook, Twitter and LinkedIn advertising.

- Working knowledge of HTML, CSS, and Photoshop, and experience with web content management systems.

- Experience using Drupal is also desirable.

- Experience using Google Analytics and analyzing data is desirable.

- Demonstrated leadership and motivational skills. Excellent verbal and written communication and organizational skills.

- Available outside of typical work schedule to serve as a designated employee to update appropriate University websites with University-wide crisis communications as situations warrant.

Typical Hiring Range $47500 - $64071 How is pay for new employees determined at GW? II. JOB DETAILS

Campus Location: Foggy Bottom, Washington, D.C. College/School/Department: External Relations Family Comm, Mktg & Media Sub-Family Online/Digital Marketing Stream Individual Contributor Level Level 1 Full-Time/Part-Time: Full-Time Hours Per Week: 40+ Work Schedule: 8:30 AM – 5:30 PM, Schedule can vary. Position Designation: Essential: Employees who perform functions that have been deemed essential to maintaining business or academic operations. Employees are generally expected to work from home during an event and may be asked to physically report to work. Telework: No Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search Special Instructions to Applicants:

Employer will not sponsor for employment Visa status

Internal Applicants Only? No Posting Number: S007977 Job Open Date: 02/07/2019 Job Close Date: If temporary, grant funded or limited term appointment, position funded until: Background Screening Successful Completion of a Background Screening will be required as a condition of hire. EEO Statement:

The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * Have you been responsible for the creation of a website, including research, sitemap, and content strategy? If so, please share a bit of detail about your approach.

   (Open Ended Question)

2. * Please share an example of a website you helped to create or project you worked on that you are proud of.

   (Open Ended Question)

3. * What is your experience developing a paid and organic social media strategy and how did you measure the success of that strategy?

   (Open Ended Question)

4. * What social media platform are you must comfortable and experienced using personally and professionally?

   (Open Ended Question)

5. * What is your expected salary range?

   (Open Ended Question)

6. * What is the highest level of education that you have obtained?

   (Open Ended Question)

Documents needed to Apply Required Documents

1. Resume
2. Cover Letter

Optional Documents