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Director, Marketing Strategy & Stakeholder Relations

Employer
University of Toronto
Location
Toronto, ON

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Faculty Jobs
Arts & Humanities
Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

DepartmentThe Director, Marketing Strategy & Stakeholder Relations oversees the development and execution of the University’s brand strategy at the institutional (university-wide) level. The Director acts as a senior advisor to the University’s presidential, vice-presidential and divisional portfolios, playing a lead role in developing integrated marketing strategies and plans for external and internal audiences to advance the University of Toronto’s strategic priorities locally and globally.

The Director acts as an important liaison between University of Toronto Communications and clients in central administration and divisions working hand in hand with Communications counterparts. The Director will work closely with an identified group of key university leaders and their staff to understand and support their business priorities and to recommend and ensure the development of supporting brand marketing strategies, creative concepts and integrated marketing implementation plans. Represents Brand Marketing at strategy and planning meetings on university-wide issues; assess impacts on University brand planning and execution as well as stakeholder relations. Advises on strategic direction in dealing with issues that may arise out of business continuity planning, reputational issues, emergency communications planning in order to minimize and manage risk to the University.

The Director leads the development of long term brand strategy and annual brand marketing plans including research and analysis of insights, audience specific strategies and integrated channel planning and execution. In close collaboration with internal and external cross- functional creative teams and media planning and buying agencies, the Director plans, develops

and executes marketing campaigns, creating memorable idea-led innovative brand experiences for a variety of target audiences locally and globally. The Director plays a key role in the development of KPIs and analysis performance to inform ongoing optimization of brand marketing strategies and tactics.

The Director develops strong working relationships with internal stakeholders and ensures that all necessary marketing consultation and support is provided in a proactive and collaborative ensuring highest quality of strategic, creative and tactical implementation. As such, the Director will be a strong negotiator and project manager to ensure departmental resources are effectively used and balanced between individual projects and the need for central marketing that support the overall brand of U of T.

The Director will work also closely with senior colleagues at the University of Toronto Scarborough and the University of Toronto Mississauga to build a strong tri-campus brand that supports U of T’s strategic vision.

As a leader and mentor, and member of UTC’s management team, the Director will manage a staff of marketing professionals and assume responsibility for human resources, labour relations and financial management, including dispute resolution and compliance of collective agreements.

Campus(MINIMUM)

Education:
University degree in a related field or equivalent combination of education and experience.

Experience:
Ten (10) years’ experience in developing brand strategy, marketing management, consulting, project management, research and data analysis with extensive experience developing and executing annual marketing plans. This role requires a savvy brand strategist and integrated marketing professional with strong private and public sector experience leading major brands on agency or corporate side or ideally both. Extensive experience developing strategic integrated marketing plans, often on complex topics, on behalf of a publicly visible organization is a must. Experience working in a complex multi-stakeholder environment. Experience leading and motivating cross-functional teams whether or not direct reporting relationship. Demonstrated skills and experience in managing and leading staff in a unionized environment; Experience dealing with complex human resource and labour relations management issues. Experience managing complex issues and dealing with highly sensitive, confidential information.

Skills:
Ability to effectively present information and respond to questions from senior executives. Strong project management skills with ability to manage multiple projects simultaneously and effectively. Strong understanding of integrated marketing communications and best practices in building thoughtful and compelling brand experiences through creativity and innovation. A strong creative and strategic thinker; outstanding writing and verbal communication and presentation skills; ability to deal professionally with tension, time constrains and potential conflict to lead teams collaboratively through challenging issues or projects; outstanding judgment; strong project management. Ability to make well considered recommendations to the University’s leaders; diplomacy and high level of professional and collegial demeanor; detail oriented to ensure the accurate and reliable implementation of marketing strategies.

Other:
Ability to balance a tactical and strategic perspective; political acumen and strong conflict management skills; consultative leadership style with a focus on collegiality and respect; strong desire to act as a mentor, guiding and educating staff; detail orientation; strong analytical skills;

professionalism; passion for working at the University of Toronto and for the creation and implementation of communications strategies to support the University’s strategic goals; Strong managerial experience demonstrating an appetite for inspiring and mentoring staff and success in that endeavor; an appetite to create and maintain a professional working environment, which includes ensuring adherence to collective agreements, employment policies and professional standards; Possess an entrepreneurial perspective.

Department: Brand Marketing
Campus: St. George (downtown Toronto)
Schedule: Full-time
Job Field: Communications / Media / Public Relations
Job Posting: Feb 5, 2019
Job Closing: Feb 20, 2019, 11:59:00 PM

Organization

Established in 1827, the University of Toronto is Canada's largest university, recognized as a global leader in research and teaching. U of T's distinguished faculty, institutional record of groundbreaking scholarship and wealth of innovative academic opportunities continually attract outstanding students and academics from around the world.

U of T is committed to providing a learning experience that benefits from both a scale almost unparalleled in North America and from the close-knit learning communities made possible through its college system and academic divisions. Located in and around Toronto, one of the world's most diverse regions, U of T's vibrant academic life is defined by a unique degree of cultural diversity in its learning community.The University is sustained environmentally by three green campuses, where renowned heritage buildings stand beside award-winning innovations in architectural design.

 

U of T is one of Canada’s Top 100 Employers.
U of T is one of Canada's Best Diversity Employers.

 

Are you looking for a challenging, meaningful career in a supportive and diverse environment?

Work where the world comes to think.

Work where the world comes to discover.

Work where the world comes to learn.

 

Opportunities exist for people from a wide range of backgrounds, ranging from recent graduates to experienced senior professionals.

We offer challenging work within an open environment that celebrates diversity in all its forms. Our focus is on creating a positive work environment that attracts and retains excellent employees through a combination of competitive compensation, favourable working conditions, opportunities for career growth and development and a unique organizational culture.

Employees have access to:

  • Excellent health and dental benefits;
  • On-site support for training and career development;
  • Flexible work arrangements;
  • Childcare subsidy;
  • Tuition waivers;
  • Scholarships and/or tuition waivers for dependants;
  • Generous paid time off;
  • Support on equity and diversity issues;
  • On-site child care;
  • University Pension Plan;
  • Subsidized athletic facility membership;
  • World-renowned libraries;
  • Confidential counselling services;
  • Parking and TTC Metropasses;
  • Employee and Family Assistance Plan;
  • Continued health benefits for pensioners.

 

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