Vice President for Marketing & Communications

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Position Information

Position Title Vice President for Marketing & Communications Requisition Number SCA00277 General Description

Reporting directly to the President, the Vice President for Marketing & Communications develops and leads implementation of the College’s institution-wide marketing and communications. As part of that role, the Vice President for Marketing and Communications will provide leadership and oversight for government relations strategies.

The Vice President creates a multi-year plan for the College, shaping and managing activities that promote the College mission and enhancing the College’s visibility and brand reputation. Serving as a member of the College’s senior leadership, the Vice President is responsible for the creation and integration of a broad range of public relations and marketing activities relative to the strategic direction and positioning of the organization and its leadership.

This individual serves as an ambassador for the organization, developing relationships with the media and external partners – including government officials. Within the College, the Vice President sets the appropriate tone for a “marketing culture” and leads the creation of partnerships with key trustees, faculty, donors and staff. The goal is to advance Community College of Philadelphia’s brand and position with prospective students and other relevant constituents such as parents and external partners, as well as to drive broader awareness and donor support for the organization. The Vice President ensures the quality of the College’s varied and integrated marketing and communications products and services including: brand building; print publications; social media; mass media; web, e-news and other online communications; media and public relations. The Vice President will oversee the promotion, development and organization of campus events. The Vice President for Marketing and Communications will supervise the following units: marketing; creative services; communications & media relations; special events and community relations.

Specific Responsibilities

Marketing & Communications: Strategy, Vision and Leadership

• Develops and implements an integrated plan to advance Community College of Philadelphia’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences. The plan includes: quantitative and qualitative goals and objectives; strategies to measure progress against those goals; timelines, budgets, and responsibilities defined.

• Defines marketing and communications objectives that are aligned and in support of the College’s mission, strategic priorities, and business objectives; analyzes and interprets data, conditions, stakeholder positions and other variables in order to develop a framework for communications and marketing; adjusts the strategy in response to or in anticipation of changing conditions.

• Recognizing the College’s tuition driven financial model, works closely with the College’s Enrollment Management unit to continually improve and strengthen the College’s marketing and communications for the prospective student audience.

• Assists all areas of the College – credit and non-credit – in the development and implementation of enrollment improvement strategies. In the rapidly changing environment of higher education, leads the College’s institutional understanding of its position vis-a-vis competitors and creates strategies to gain and sustain advantage in the market.

• With a division team, creates marketing/public relations strategy that will enable the College’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers. The Vice President works closely with the Institutional Advancement office and the College Foundation to foster brand recognition and marketing strategies for potential donors and College supporters.

• Leads crisis communications working with a division team to develop key messages, themes, and talking points for leadership.

• Ensures that goal, objectives, and strategies closely integrate digital and social media with traditional editorial and media relations.

External Relations:

•Coordinates, facilitates and establishes relationships with external government officials on the local, state and national levels — the private corporate sector, community representatives, and other constituencies, as appropriate. Works with corresponding senior leadership at the College to enhance external relationships and to develop annual government relations priorities.

• Advocates for the College with local, state and federal government and agencies concerning the interests of the College and the impact of proposed legislation.

• Provides leadership and strategic planning and ensures effective and efficient communications for: government relations, media and public relations, marketing and communications, special events, and community relations.

• Initiates and implements College image enhancement efforts at the local, state and national levels.

Team Development/Management:

• Recruits and manages division team as well as faculty, trustees, alumni, student and staff partners to support the development and execution of marketing strategies in a high-paced and complex environment.

• Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality.

• Espouses the virtues of equity and diversity in operations and practice and as a regular expression of institutional commitment.

• Mentors and develops staff using a supportive and collaborative approach on a consistent basis.

• Establishes and monitors staff performance and development goals, assigns accountabilities, sets objectives, establishes priorities, conducts annual performance appraisals, and administers salary adjustments.

• Contributes to employee engagement across the College by effectively informing employees what they want and need to know about the College to foster an understanding of how they contribute to the College’s success.

Minimum Qualifications

• Master’s degree in marketing, communications, or related field is required.

• Senior management experience is required.

• Excellent written, oral, interpersonal, technical and presentation skills and the ability to effectively partner with senior management, faculty, board members and staff.

• Extensive writing and editing experience with a variety of print and online communications media.

• Extensive knowledge and use of social media in a dynamic and integrated marketing environment.

• Ambitious innovator with a track record for translating strategic thinking into action plans and output.

• Demonstrated leadership in creating, implementing, and evaluating a multi-year, institution-wide marketing and communications plan.

• A collaborative and collegial orientation is key as is institutional savvy.

• Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives.

• Knowledge of trends and best practices in marketing and public relations as well as communications technology; successful experience with new digital media as communications tools and an understanding of their role in reaching objectives.

• Experience in building, mentoring and coaching a team of marketing and communications specialists.

• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills.

• Stature, gravitas, and confidence to gain credibility and respect of Community College of Philadelphia leaders.

• Self-reliant, results oriented.

• Ability to make decisions in a changing environment and anticipate future needs.

• Ability to work nights and weekends when needed.

• An understanding of, and sensitivity to, the diverse academic, socioeconomic, cultural and ethnic backgrounds of community college staff and students required.

Preferred Qualifications

• An advanced degree (Doctorate) is preferred.

Work Location Main Campus Benefits Special Instructions to Applicants

*Interested persons should complete an online application.

*Cover letter of interest and resume REQUIRED.

*Names and contact information of 3 professional references OPTIONAL.

Review of applications will commence on May 15, 2018, and will continue until the position is filled.

Applicants must be legally eligible to work in the U.S.

Community College of Philadelphia is an Affirmative Action, Equal Opportunity and Equal Access Employer. The College encourages applications from individuals from traditionally underrepresented groups.

Salary Grade or Rank VIII Salary Range Salary commensurate with relevant work experience Job Posting Open Date 04/12/2018 Job Posting Close Date Type of Position Administrator Job Category Employment Status Full-Time Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about Community College of Philadelphia?
    • CareerBuilder.com
    • Higheredjobs.com
    • LinkedIn
    • The Chronicle
    • Veterans Job Fair
    • Professional & Technology Diversity Career Fair
    • AL DIA - Diversity Career Fair
    • Community College of Philadelphia Website
    • Indeed.com
    • Other
  2. * If your answer to the above question is Other, please note the source below. If this question does not apply to you, enter N/A.

    (Open Ended Question)

  3. * What is the highest level of education you have completed?
    • No Response
    • High School/GED
    • Associates Degree
    • Bachelor's Degree
    • Master's Degree
    • Doctorate
    • Other
  4. * Do you have extensive writing and editing experience with a variety of print and online communications media?
    • Yes
    • No
  5. * Do you have demonstrated leadership in creating, implementing, and evaluating a multi-year strategic plan?
    • Yes
    • No
  6. * Do you have experience in building, mentoring and coaching a team?
    • Yes
    • No
Documents Needed to Apply Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
Optional Documents
  1. References

 

 

 

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Job No:
Posted: 2/7/2019
Application Due: 2/20/2019
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