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Digital Marketing Specialist

Employer
Coe College
Location
Cedar Rapids, IA

Job Details

Digital Marketing Specialist

Location:
Cedar Rapids, IA
Open Date:
Jan 15, 2019
Description:

Coe College is seeking a creative and driven Digital Marketing Specialist to join the Marketing team. The Digital Marketing Specialist is responsible for many of the digital aspects of the College’s marketing efforts. This includes developing, managing and maintaining the primary website of the college (www.coe.edu) and developing content for and overseeing the College’s social media accounts, paid social media campaigns and digital/web advertising. A proven understanding of the prospective student and parent market and how it applies to the work being done is required.

Essential Job Responsibilities:

Social Media:

  • Manage paid social media advertising efforts and analytics in collaboration with the Director of Marketing.
  • Develop and execute content and plans for all social media outlets (Facebook, Twitter, Instagram, Snapchat, etc).

Website:

  • Manage and maintain the Coe College website (www.coe.edu) and assist with other sites as needed (alumni.coe.edu, my.coe.edu, www.coeathletics.com).
  • Partner with internal and external content managers, editors, designers, developers and other college staff to ensure sites meet both client and college needs, align with the brand strategy platform and meet best practice web standards.
  • Complete day-to-day website updates.
  • Train and assist campus-wide website editing administrators on the CMS.
  • Develop and execute long-term site goals in collaboration with the Vice President for Admission & Marketing and Director of Marketing.
  • Understand the key front‐ and back‐end web development aspects of the site.
  • Advise the Vice President for Admission & Marketing and Director of Marketing on methods and best practices to drive traffic to the Coe College website.
  • Oversee site performance, responsiveness, security, maintenance, user-experience and accessibility (using Site Improve) while resolving any issues quickly and effectively.
  • Develop, track and report on KPIs and ROIs using Google Analytics and use this information to enhance and improve the site.
  • Continually analyze the site to make enhancements for SEO.
  • Utilize Google Analytics, Google AdWords and other relevant sites on a continual basis.
  • Develop landing pages and micro-sites as needed.
  • Serve as the campus expert on all things website related.
  • Collaborate with Information Technology as needed to ensure the site is supported.

Other: Assist with Office of Admission and other campus program needs.


Qualifications:
  • Bachelor’s degree in web development, digital media, communication, business, marketing, public relations or a related field.
  • At least 5 years of professional experience with at least two years managing a website through a CMS.
  • Higher education and admission experience desired.
  • Experience managing multiple projects on various timelines and effectively assessing/reprioritizing workload regularly, problem-solving and anticipating scheduling conflicts/future needs.
  • Experience with SEO, Google AdWords and paid social media advertising and analytics is required.
  • Knowledge of servers and code structure is desired.
  • Successful completion of a background check in accordance with Coe College policy.

Knowledge, Skills and Competencies:

Position Specific:

  • Experience with social media platforms including Facebook, Snapchat, Twitter, LinkedIn and Instagram.
  • Ability to provide excellent management and leadership to the admission and marketing staff while working collaboratively with staff, management, college clients and IT support.
  • Advanced knowledge in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, Access, MySQL, PHP, SQLserver and javascript is desired.
  • Competency in using Adobe Photoshop is required. Knowledge of Adobe InDesign and Illustrator is desired.
  • Experience with video platforms (Vimeo and Youtube) and their relation to a website is required.
  • Knowledge of web accessibility standards: W3C Web standards, WAI, ADA & Sections 508 and 504 compliance.
  • Strong written and verbal communication skills.
  • Excellent organizational and planning skills.
  • Demonstrated desire for continuous improvement, including the ability to accept and implement constructive feedback.
  • Self-motivated with a positive and professional approach to working with the community.
  • The ability to think creatively and innovatively while staying in tune with the needs and desires of the target market.
  • Demonstrated ability to collaborate with people from a wide variety of offices, and maintain a positive atmosphere while working under time constraints and deadlines.
  • Willingness to do what is needed to accomplish goals for the college.

Coe Competencies:

  • Dedication to the educational mission of a private, residential liberal arts college.
  • Ability to maintain positive relationships in a collaborative and diverse team atmosphere.
  • Commitment to excellence in service to students and other constituencies, internal and external.
  • Demonstrated ethical and responsible decision making.
  • Consistent attendance and accountability necessary to meet position objectives.

Working Conditions and Physical Requirements:

  • Must be able to sit for long periods of time (multiple hours).
  • A valid driver’s license.
  • The duties of this position require evening and weekend work.

Application Instructions:

Please submit a cover letter, resume and contact information for three professional references.

Organization

 

Coe College is a national, residential liberal arts college offering a broad array of programs in the arts, sciences and professions. The campus encompasses nearly 70 acres in the heart of Iowa’s second largest city, Cedar Rapids, and is adjacent to the MedQuarter Regional Medical District. 

A member of the Associated Colleges of the Midwest (ACM), Coe enrolls 1,400 students and has approximately 415 full- and part-time employees. This includes nearly 90 full-time faculty members and 180 full-time staff members. The nine largest incoming classes in the college’s history have all come in the last nine years, with the most recent class totalling 436 students from 27 states and six countries.

The college offers over 60 areas of study with a 4-4-1 academic calendar including an optional May Term. Nearly all students live on campus all four years, and 90% of students are involved in one or more co-curricular activities. 

Producing 32 Fulbright Scholars in the last eight years, Coe has been named a top producer of U.S. Fulbright students when compared nationally with all colleges and universities. The college provides a highly personalized approach to education with an average class size of 16 students and a student faculty ratio of 11:1. Coe is ranked among the top 20% of all colleges and universities (according to U.S. News & World Report), and hosts a Phi Beta Kappa chapter.

Coe’s nearly 70-acre campus includes 40 buildings and serves as an urban field station creating opportunities for students and faculty to research and study interaction of the city with the campus environment. An extension of campus includes Coe’s Wilderness Field Station, which is situated on 120 acres of land in the Boundary Waters of Minnesota. 

Recent capital improvement projects exceeding $40 million in investments include the renovation and expansion of Coe’s athletic facilities, renovation of Hickok Hall, an addition to and renovation of Peterson Hall of Science and renovation of Stewart Memorial Library to create the Learning Commons. 

For the past decade, nearly 100% of Coe graduates have been employed, in grad school, or engaging in public service within nine months of graduation. Our location in Cedar Rapids means students have access to an extensive network of employment, internship, research and networking opportunities. That’s why The Princeton Review ranks Coe as the #10 best private college in the nation for internships and the #20 best private college in the nation for alumni network.

Our C3: Creativity, Careers, Community center is dedicated to working one-on-one with students to help them identify and land internship placements that match their unique interests and goals. Research opportunities have taken students to laboratories in the United Kingdom, Germany, China, and many other locations around the world. Students can participate in one of over 40 off-campus study programs in Washington, DC; New York City; and dozens of foreign countries.

 

 

 

 

Company info
Website
Telephone
3193998000
Location
1220 1st Ave NE
Cedar Rapids
IA
52402
US

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