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ASSOCIATE DIRECTOR, INTEGRATED MARKETING

Employer
Duke University
Location
Durham, NC

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Administrative Jobs
Institutional & Business Affairs, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details


diversity employer



ASSOCIATE DIRECTOR, INTEGRATED MARKETING
Marketing & Communication


Overview:

Duke's Fuqua School of Business has become one of the world's leading business schools in a relatively short period of time. We have a responsibility to generate leaders who value diversity, inspire excellence from others to achieve goals, and are committed to winning the right way. This philosophy informs everything within our institution.

Reporting to the Associate Dean for Global Marketing, the Associate Director works with a team of professionals to develop Marketing campaigns, assets and tactics. This position works in a variety of media on activities in service of a variety of goals within the school's portfolio of programs. A member of the campaigns team, this role develops content and copy for ads and landing pages, and helps optimize campaigns in various platforms. The role closely collaborates with the Director of Public Relations in strategic shared and owned media to help bridge the fuzzy area between paid and organic, and develops content for strategic marketing uses. Serving as a member of school's social media team, the Associate Director manages paid activities across the school's shared platforms and collaborates with the Community Manager on the development of organic content for these channels. Acting as a 'brand journalist', the position also creates owned media in the form of features and blog posts in the school's digital platforms, and identifies opportunities to leverage those assets in campaigns to various audiences.

The Associate Director liaises with teammates in public relations, social media, digital strategy, brand strategy, and market intelligence on a wide range of tactics promoting a significant program portfolio, and thus must be able to thrive in a dynamic, fast-paced and creative environment.

Major Responsibilities:
  • Serve as lead writer for content for marketing campaigns: email content, ad copy and landing pages
  • Manage paid activities within social media platforms, working closely with the school's Community Manager on balancing promotional and organic campaigns
  • Consume marketing analytics to adjust message strategies and identify opportunities for new content creation across owned media platforms based on insights from internal and external search metrics
  • Manage editorial calendar and produce staff blog posts for owned and paid media in concert with the school's Director of PR
  • Lead ad-hoc projects from concept through execution
  • Develop features for the school's home page
  • Manage and update school profiles across a range of external media outlets

Knowledge/Skills/Abilities
  • BA/BS degree; a minimum of five years' experience working in a marketing services agency or equivalent client-side experience - or graduate work in advertising, marketing, or media - preferred.
  • Digital native
  • Strong content development skills in a variety of media
  • Demonstrated ability to manage processes and collaborate with project teams
  • Experience in development of successful campaigns
  • Track record translating brand positioning into compelling copy
  • Demonstrated ability to identify opportunities, define objectives, implement plans and assess successful execution or course correct as necessary
  • Fluent in marketing analytics and experienced in analyzing data to make content recommendations
  • Familiarity with audience behavior in a variety of platforms and channels (web, electronic direct mail, social media - especially Twitter, YouTube, Facebook, Instagram, LinkedIn)
  • Familiarity with SEO and SEM
  • Strong interpersonal skills: ability to work independently and as a member of a team, mature judgment, diplomacy in managing project and constituent stakeholders, willingness to learn and innovate
  • Flexibility in dealing within a dynamic environment; able to manage multiple tasks simultaneously


Requisition Number
401545925

Location
Durham

Duke Entity
UNIVERSITY

Job Code
1268 PUBLIC RELATIONS SPEC, SENIOR

Job Family Level
12

Full Time / Part Time
FULL TIME

Regular / Temporary
Regular

Shift
First/Day

Minimum Qualifications
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex,sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation,creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions:
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

Experience

Work requires two years of directly related writing experience OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Auto req ID

108945BR

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender expression, gender identity, national origin, race, religion, sexual orientation, or veteran status.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

PI107056017

Organization

Read our Diversity Profile History

Duke University was created in 1924 by James Buchanan Duke as a memorial to his father, Washington Duke. The Dukes, a Durham family that built a worldwide financial empire in the manufacture of tobacco products and developed electricity production in the Carolinas, long had been interested in Trinity College. Trinity traced its roots to 1838 in nearby Randolph County when local Methodist and Quaker communities opened Union Institute. The school, then named Trinity College, moved to Durham in 1892, where Benjamin Newton Duke served as a primary benefactor and link with the Duke family until his death in 1929. In December 1924, the provisions of indenture by Benjamin’s brother, James B. Duke, created the family philanthropic foundation, The Duke Endowment, which provided for the expansion of Trinity College into Duke University.Duke Campus

As a result of the Duke gift, Trinity underwent both physical and academic expansion. The original Durham campus became known as East Campus when it was rebuilt in stately Georgian architecture. West Campus, Gothic in style and dominated by the soaring 210-foot tower of Duke Chapel, opened in 1930. East Campus served as home of the Woman's College of Duke University until 1972, when the men's and women's undergraduate colleges merged. Both men and women undergraduates now enroll in either the Trinity College of Arts & Sciences or the Pratt School of Engineering. In 1995, East Campus became the home for all first-year students.

Duke maintains a historic affiliation with the United Methodist Church.

Home of the Blue Devils, Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

Mission Statement

Duke Science"James B. Duke's founding Indenture of Duke University directed the members of the University to 'provide real leadership in the educational world' by choosing individuals of 'outstanding character, ability, and vision' to serve as its officers, trustees and faculty; by carefully selecting students of 'character, determination and application;' and by pursuing those areas of teaching and scholarship that would 'most help to develop our resources, increase our wisdom, and promote human happiness.'

“To these ends, the mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professions for lives of skilled and ethical service by providing excellent graduate and professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote an intellectual environment built on a commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.Duke Meeting

 “By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.”

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