SENIOR MARKETING SPECIALIST
Anesthesiology-Cardiac Division

Occupational Summary

Plan, develop and implement strategies for a comprehensive marketing program to promote the Department of Anesthesiology's initiatives and programs to specialized audiences in academic (education and research) and clinical focus areas.

Work Performed

Non clinical Marketing efforts - Develop, plan and implement promotional programs to publicize and promote various activities and departmental events; establish methods for increasing participation in such programs. Programs include continuing education conferences for the department and the Morpheus Consortium, IT software related contracts, and preparation for the department's 50th anniversary in 2021. Provide a monthly Chair newsletter and other marketing initiatives as assigned.

Clinical marketing efforts - Develop programs to increase patient volumes at our various clinical sites; The clinical sites will focus on DIPT, Raleigh Pain and Spine, Duke Raleigh Pain Clinic, Medical Park Pain Clinic, the Perioperative Pain Clinic and other specialty areas as assigned. Each site requires an individualized marketing approach based on location and services offered.

Conduct demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts; research targeted markets and evaluate marketing strategies to identify potential participants and patients.

Determine appropriate marketing campaigns for the Department of Anesthesiology; maintain liaison with external advertising managers and related persons to coordinate the planning and advertising initiatives.

Design and implement direct mail and social media programs for various initiatives and clinical sites; research, compile and/or purchase specialized mailing lists to reach targeted audiences.

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Essential Physical Job Functions
Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.



Requisition Number
401422305

Location
Durham

Duke Entity
MEDICAL CENTER

Job Code
1268 PUBLIC RELATIONS SPEC, SENIOR

Job Family Level
12

Exempt/Non-Exempt
Exempt

Full Time / Part Time
FULL TIME

Regular / Temporary
Regular

Shift
First/Day

Minimum Qualifications
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

Experience

Work requires two years of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Auto req ID

100760BR

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender expression, gender identity, national origin, race, religion, sexual orientation, or veteran status.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

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