Job Title: Jorgensen Publicity/Marketing Administrator, UCP 6
Location: Storrs Campus
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 2019243
Job Posting

The Jorgensen Center for Performing Arts at the University of Connecticut is seeking applicants to perform the duties of a full-time Publicity/Marketing Administrator (UCP 6). Under the general direction of the Jorgensen Director, the Publicity/Marketing Administrator leads the in-house, day-to-day operation of the marketing efforts, working at both the strategic and operational level. This individual has a combination of strong project management and hands-on technical skills. With a focus on patron satisfaction and audience development/retention in a deadline-driven environment, this individual is responsible for marketing and promotional outreach programs designed to acquaint target audiences with the Jorgensen’s presenting programs and services.

Current with best practices in program marketing and audience development, the individual in this position will make efforts to effectively advance and execute creative materials while also being adept at budgeting management and using quantitative results to drive decision making.

DUTIES AND RESPONSIBILITIES

• Develop seasonal program marketing campaign and strategy, including detailed advertising plans and timelines
• Supervise department staff and interns
• Manage department budget and track expenditures on accounts
• Negotiate media contracts, and facilitate vendor contracts
• Produce or oversee development of print and electronic marketing materials including brochures, postcards, posters, and flyers; as well as print, radio, and digital advertising (email, web, social media, Google Adwords, digital signage), including but not limited to: writing, editing, design and illustration.
• Work in close collaboration with designers (as needed)
• Oversee and monitor website content and social media channels
• Facilitate SEM/SEO and ADA compliance
• Produce, monitor and track digital/social media campaigns
• Monitor, listen and respond to users (via website, email and social media) accordingly
• Track and analyze effectiveness of marketing strategies via Google Analytics and other metrics
• Write copy for brochures, press releases, public service announcements (PSAs), informational listings, miscellaneous publicity materials, letters and reports
• Maintain and update media lists for press release/PSA distribution
• Explore and identify additional revenue streams through marketing channels
• Maximize ticket sales potential and customer experience on website and social channels
• Develop and/or utilize marketing video content in various marketing channels
• Collaborate and/or cross-promote with the School of Fine Arts, campus arts organizations, other campus departments and external organizations (including schools), as needed
• Represent department/University at appropriate regional, national and/or international meetings and forums.
• Participate in professional development activities, including industry conferences, seminars and workshops
• Maintain excellent relationship with donors and patrons
• Maintain effective working relationships with artist managements, journalists, media reps, and vendors
• Maintain awareness of departmental/School of Fine Arts/University programs and services; respond to questions regarding specific programs/services or problems.
• Serve as a resource to department/School of Fine Arts/University staff and administrators regarding effective promotional activities.
• Plan and carry out special interest events or projects designed to increase effectiveness of marketing activities
• Perform related duties as required.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in communications, marketing, journalism or related field, and at least two years of experience in marketing and publicity or related field OR equivalent combination of experience and training
• Excellent interpersonal, verbal, and written communication skills
• Self-motivated with the ability to prioritize and work independently in a fast-paced setting
• Willingness to work flexible and irregular hours.
• Experience with photography and digital photo editing
• Experience with MS Office Suite and Adobe Creative Suite
• Experience with content management systems (CMS), ADA/WCAG 2.0 standards for website compliance, SEM, SEO, managing multiple social media channels, CRM, and Google Analytics
• Experience supervising staff, student employees, and interns

PREFERRED QUALIFICATIONS

• At least 5 years relevant experience
• Knowledge of the targeted market and community to be served
• Experience sourcing and managing digital content for targeted audiences and drive conversions
• Minimum two years of experience within a presenting/performing arts venue
• Experience working professionally in a university/college setting
• Experience with video production
• Experience in copy-writing and editing, with the ability to write creative and effective marketing copy under a deadline
• Ability to multi-task effectively under pressure
• Willingness to work collaboratively in a team-oriented environment
• Ability to analyze/interpret data from campaign results to set (and reset) priorities, and pivoting on strategy as needed
• Creative marketing instinct, with a critical and discerning eye towards messaging and design
• Ability to jump from the creative side of marketing to analytical side; able to demonstrate why ideas are analytically sound

APPOINTMENT TERMS

This is a full-time 12-month, position with excellent benefits.

TO APPLY

Please apply online at UConn Jobs, (www.jobs.uconn.edu), Staff Positions to submit a letter of application, resume, and the names and contact information of three professional references. Your materials should demonstrate how you meet each of the minimum qualifications for the position.

Review of applications will begin in mid January, and applications will continue to be reviewed until the position is filled. To ensure full consideration, application materials should be submitted no later than January 14, 2019. Please contact Rodney Rock (rodney.rock@uconn.edu), Director of the Jorgensen Center for the Performing Arts, with any questions. For more information regarding the Jorgensen, please visit our website at https://jorgensen.uconn.edu/.

Employment of the successful candidate will be contingent upon the successful completion of a pre-employment criminal background check. (Search # 2019243)

This job posting is scheduled to be removed at 11:59 p.m. Eastern time on January 14, 2019.

All employees are subject to adherence to the State Code of Ethics, which may be found at http://www.ct.gov/ethics/site/default.asp.

The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.

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