Assistant Director for Marketing and Promotions

Job description


Requisition Number

Job Title
Assistant Director for Marketing and Promotions

Official Title
Athletic Program Asst Director

Position Number

Athletics - Gen - 220410


Is this an internal posting only?

Work Schedule
Monday - Friday 8 am - 5 pm; Occasional Overtime

Department Overview
UNT competes as a member of the National Collegiate Athletic Association (NCAA) and C-USA. North Texas' athletic programs are classified as NCAA Division I, the largest and highest division among all colleges and universities. The 46,000 square-foot Athletic Center located off South Bonnie Brae Street is the centerpiece of North Texas athletics. Athletics strives to conduct a competitive athletics program that promotes faculty, staff, student and community affiliation and participation with North Texas Athletics. Also, to provide facilities which attract the highest level of talent and allow student athletes to perform at the highest level in practice and in competition.

Job Description
The Athletics Department at the University of North Texas is seeking to hire an Asst Director for Marketing and Promotions to join our team.

This position is responsible for assisting in the creation and coordination of marketing plans and promotions for all of North Texas' intercollegiate athletic programs to enhance the game day experience, stimulate increased attendance, ticket sales, and foster student and community involvement. This position's primary focus will be on Olympic sports.

Responsibilities of the position include, but are not limited to:
* Assists in design and implementation of effective marketing campaigns to increase revenue and enhance exposure for the department.
* Assists with the creation of a fan-centric game day atmosphere and establishment of new promotions, events, and traditions to increase the branding, marketing, and fan experience of all athletics constituents.
* Develops marketing strategy to leverage non-traditional communication channels, including social media, email, and digital advertising as well as traditional and grassroots efforts.
* Coordinates efforts with marketing and communication staff for creation of graphics, digital imaging and creative videos for athletic department and teams.
* Meet with coaches and sport program administrators to review and brainstorm marketing/outreach plans.
* Assist with targeted marketing campaigns and efforts associated with bowl games, hosting tournaments, conference championships, and NCAA events.
* Develops comprehensive marketing plans for sports as assigned.
* Assists with ticket sales and outreach; promotes tickets sales for all revenue-generating sports.
* Supports campus student ticket platform and coordinates Junior/Student Mean Green Club programs.
* Assists in all aspects of game day across multiple sports and events including in-game sponsor fulfilment.
* Works collaboratively with key University student groups (ie: Greek Life, Housing, and Student Government) to maintain and foster athletics attendance and support.
* Coordinates and manages special athletics events to engage and expand outreach efforts.
* Assists with oversight of athletic marketing interns.
* Provides assistance in managing and coordinating the department's social media efforts.
* Executes additional tasks and responsibilities as directed by the VP/Director of Athletics, Executive Team, and/or Associate AD for Marketing.
* Knowledge and understanding of NCAA rules and regulations

The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.

Minimum Qualifications
The successful candidate will possess a Bachelor's Degree in in related field and two years of related experience; or any equivalent combination of education, training and experience. The following knowledge, skills, and abilities are required:

* Knowledge and understanding of NCAA rules and regulations.

Preferred Qualifications
The preferred candidate will possess the following additional qualifications:

* Master's Degree.

Special Instructions to Applicants
Applicants must submit a resume with their online application.

Is this a security sensitive position?

Driving a University Vehicle?

Job Open Date

Job Close Date
Open Until Filled

Pay Rate
Salary Commensurate with Experience

Pay Basis

Job Type
Full-time Permanent

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Job No:
Posted: 1/5/2019
Application Due: 3/6/2019
Work Type: