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Web Writer & Digital Content Specialist

Employer
Lawrence University
Location
Appleton, WI

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Faculty Jobs
Arts & Humanities
Administrative Jobs
Technology, Multimedia & Audiovisual
Employment Type
Full Time
Institution Type
Four-Year Institution

Job Details

Web Writer & Digital Content Specialist

Tracking Code548-662 Job Description

Lawrence University
Web Writer & Digital Content Specialist

Lawrence University’s Office of Communications seeks a strategic and creative individual to serve in the newly created role of Web Writer & Content Specialist. This new position will serve as the key content manager and creator for the University’s website, as well as other University-wide digital communications. Working with members of the Communications team and other key University departments, the Web Writer & Content Specialist will create engaging and compelling web content to enhance the University’s web presence and effectively tell the Lawrence story in compelling and broad-reaching ways, raising Lawrence’s visibility and reputation as a college and music conservatory of international renown.

Goals for the Web Writer & Content Strategist

    Collaborate with campus offices and departments to write and edit engaging and accurate web content, including the creation of new pages or sections. Review content across the University’s website to initiate updates to ensure the timeliness and accuracy of content and consistency with University-wide guidelines and strategies. Ensure that the University’s web presence reflects current digital trends, provides an engaging user experience, and capitalizes on best practices.

Essential duties

    Write and edit website and other digital content as needed, including e-newsletters. Establish collaborative partnerships with on-campus constituencies, including the University’s development team in Information Technology Services. Stay current with current digital and multimedia trends and best practices.
    Use web analytics to inform decisions about content development and promotion.

Essential traits

    Collaborative Strategic Flexible Creative Quick-thinking Sense of Humor Active listener Inclusive Mindful Proactive Responsive Supportive Confident Cultural competence Curious

Essential skills, experiences and mindsets

    Demonstrated communications skills, including online editing and writing skills Experience with and ability to use content management tools
    Strong interest and knowledge in web-based communications Basic understanding of HTML/CSS Experience using Google Analytics and other enterprise tools to assess the success of web content Digital design sensibility and knowledge-base, including basic understanding of visual production and editing software, including Adobe Creative Suite Demonstrated ability to write with user experience in mind
    Strong organizational and project management skills Collaboration with and advisement of on-campus constituencies, including faculty, staff, and students, on the best practices of digital communications Ability to communicate multi-generationally with a vision of institutional inclusion to groups underserved by higher education Ability to perform as an effective team member while handling independent projects and responsibilities with minimal supervision Understanding of academic culture and the value of the liberal arts and sciences
    Willingness to join and participate in a learning community that comprises faculty, staff, students and alumni Bachelor’s degree and progressively responsible web content/digital communications experience.

Employment requirements

    Successfully pass checks of criminal record, driving record, and references.

We encourage applications from individuals who will help us create a more inclusive Lawrence by (1) further diversifying the staff; and/or (2) demonstrating experience serving diverse populations and working successfully with diverse colleagues; and (3) a commitment to the continuous professional development necessary to take an equity-minded approach to their work.

Please submit a statement of interest and supporting credentials, including resume or c.v., on the Lawrence University Careers site.

Job Location Appleton, Wisconsin, United StatesPosition TypeFull-Time/Regular

Organization

Lawrence University is a nationally recognized undergraduate college of the liberal arts and sciences with a conservatory of music. Ranked among the best of the nation's small, private colleges, Lawrence enrolls over 1,500 full-time undergraduates from 46 states and more than 42 other countries. Chartered in 1847, Lawrence was among the first colleges in the United States to be founded coeducational. Lawrence is located in Appleton, Wisconsin, a city at the center of the Fox River Valley in the northeast part of the state.

Mission

Lawrence University of Wisconsin, through its undergraduate residential college and Conservatory of Music, educates students in the liberal arts and sciences. The university is devoted to excellence and integrity in all of its activities and committed to the development of intellect and talent, the pursuit of knowledge and understanding, the cultivation of sound judgment, and respect for the perspectives of others. Lawrence prepares students for lives of achievement, responsible and meaningful citizenship, lifelong learning, and personal fulfillment. As a learning community of scholars and artists we engage each other in a transformative process that emphasizes individualized learning, supported by an environment of rich educational opportunities in a residential campus setting.

Educational Philosophy

Students enter Lawrence at a time when they are actively forging their identities and seeking their place in the world. A Lawrence education is therefore transformative: we strive to help each student develop as a liberally educated person who can think deeply and creatively about ideas, gather and analyze evidence, communicate effectively, articulate a personal identity that leads to thoughtful life choices, and who is committed to responsible citizenship. This transformation is supported by a learning community that immerses students in the breadth of human experience, engages ideas in a spirit of open discourse, values the uniqueness of the individual, and celebrates accomplishment. The foundation for this learning community is a vibrant, safe, and healthful residential campus that contains talented and diverse groups of students, faculty, administrators, and staff. Our residential experience is enhanced by opportunities to study abroad and to become involved in the wider community. The University values effective teaching combined with distinguished scholarship and creative activity.

We see in each student the potential to become an informed, independent thinker, and concerned, responsible citizen. Lawrence students can personalize their learning through interactions with peers, professors, and staff in a wide variety of settings, both formal and informal. The process begins with our Freshman Studies program, and continues through the sophomore and junior years, and into our Senior Experience programs.

Lawrence in the Community

Lawrence is part of an intellectual and creative community that includes the Fox Valley, Lawrence's alumni, and the larger global community. We are committed to providing service to and learning from the larger community. Through such resources as Björklunden and the Academy of Music, Lawrence contributes to the vitality of the surrounding community by: (1) making available programs of cultural enrichment, (2) drawing on the knowledge and experience of members of that community in the exploration of significant issues, (3) providing opportunities for alumni to maintain a lifelong connection with the institution and with each other and encouraging their continuing interest in learning, and (4) providing such educational programs as the certification as public school teachers in the state of Wisconsin.

Campus

The 84-acre Lawrence campus is situated on a bluff overlooking the historic Fox River and contains 58 instructional, residential, recreational and administrative facilities. Adjacent to downtown Appleton, the campus is bordered on two sides by attractive early 20th-century residential neighborhoods. Björklunden vid Sjön, a 425-acre estate on Lake Michigan in Door County, serves as the college’s northern campus, hosting curricular retreats and seminars for students each weekend throughout the academic year and continuing education seminars during the summer for alumni and the public. Lawrence is a residential college and more than 90 percent of all students liveon campus in one of seven residence halls, 18 small houses and other student residences.

Accreditation

Lawrence is accredited as a degree-granting institution by the Higher Learning Commission of the North Central Association of Colleges and Secondary Schools. The Conservatory of Music is an accredited institutional member of the National Association of Schools of Music.

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