Web Communications Specialist

The Web Communications Specialist is part of a Web services team within the Marketing Office and assists with website production and troubleshoots user issues with content management systems. The Web Communications Specialist will research additional content management systems, and will provide training and user support. Assists marketing with integrating print, web, mobile and social media strategies. Works with campus faculty and staff to enhance their web presence. Communicates College guidelines, policies and procedures with respect to web use and design. Works with vendors as needed to enhance FLCC’s web presence.

1. Qualifications:

A. Educational Background: Minimum of a bachelor’s degree in business, communications, marketing, or related field.

B. Experience: Minimum of two years professional experience with web content development, content strategy and social media.

C. Special Skills: Must have skills and experience in:

1. Writing and editing content
2. Web content management experience
3. Web design and Web Technology experience
4. Marketing/PR/communications experience

Must possess excellent organizational and communication (written and oral) skills, with focus on details. Proficient with Web-based content management systems and Web development tools such as Adobe Creative Cloud and other related software applications. Possess knowledge of Web-based marketing strategies, information architecture and user-friendly design. Familiarity with usability testing, along with an in-depth knowledge of Web design standards and functional design best practices. Ability to troubleshoot user issues with content management systems and demonstrated proficiency in teamwork and problem solving. Experience with content management and web page development in a higher education setting is preferred. Experience working on both PC and Mac system environments required. Familiarity with web content accessibility guidelines (WCAG) preferred.

2. Essential Functions:

WRITING AND EDITING:

• Write and edit compelling, accurate, and information-rich web content
• Make timely edits to the Colleges’ website including copy, photography, and multimedia to ensure consistency, accuracy, readability and appropriateness of style
• Provide support to the Colleges’ departmental liaisons in the areas of web content development and maintenance
• Solicit, compose, edit, and rewrite copy from clients as needed for consistency with College style and accuracy.
• Work closely with the Colleges’ faculty and staff to research, develop, write, maintain and enhance their web presence
• Work with the Marketing team to integrate print, Web, mobile and social media strategies to enrich the user experience

WEB CONTENT MANAGEMENT:

• Manage content development and write or edit content as needed for FLCC websites and other digital media, including the College Catalog.
• Produce web pages that are aesthetically pleasing, highly usable, and consistent with the overall website and College branding effort.
• Familiarity with content management systems. Participate in the selection of a potential future College-wide content management system and provide training and user support as appropriate.
• Develop, communicate, and enforce College guidelines, policies, and procedures related to the website.
• Work with third-party vendors and consultants to expand and/or enhance the FLCC web experience.

WEB DESIGN AND WEB TECHNOLOGY:

• Research, evaluate, and integrate innovative and appropriate web technologies.
• Stay current with technological advances in the field and recommend new technologies as appropriate.
• Apply HTML and CSS on large educational/ organizational websites.
• Manage and perform bug testing of code, specifically of web pages and content management applications across multiple browsers and platforms.
• Troubleshoot and provide technical support on issues related to web services

MARKETING:

• Understand and implement key Internet marketing initiatives and provide strategic recommendations to extend the College brand.
• Work with campus clients to create web presences for the promotion of new College initiatives and target audiences.
• Assist with special admissions recruitment web communication initiatives as assigned, including research, planning, and project management; writing and/or editing copy; page layout planning; and issues related to navigation for access of new feature.
• Work closely with members of the Marketing Office on the integration campaigns, traditional publications, and various delivery formats with consistent messaging and tone.

OTHER:

• Research and interact with outside vendors and consultants as needed.
• Assume additional duties in the Marketing Department as requested by the Marketing Director.
• Serve on College committees as requested by the Marketing Director.
• Supervise student aides in the Marketing Department as appropriate.
• Assume responsibilities of the Web Services Coordinator when appropriate.

The starting salary is $39,517 and commensurate with experience.

Application Instructions:

Applicants interested in applying MUST submit the following documents via online:

1. Resume/Cv
2. Cover letter

For full consideration apply by 1/25/19
Applications will only be accepted online.
Address your online cover letter & resume to:
Grace Loomis, Director of Human Resources.

Finger Lakes Community College does not discriminate against any employee, applicant for employment, student or applicant for admission based on an individual’s race, color, national origin, religion, creed, age, disability, sex, gender identification, gender expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, veteran status, domestic violence victim status, criminal conviction or any other category protected by law. The College adheres to all federal and state civil rights laws prohibiting discrimination in public institutions of higher education.

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