Digital Marketing Systems Specialist

Job description

Digital Marketing Systems SpecialistRequisition # 51778If you seek information or an accommodation due to a disability, please contact Human Resource Services at hrs-employ[email protected] or call (319) 273-2422. For deaf or hard-of-hearing use Relay 711.

Position Basics
Position Title:
Digital Marketing Systems Specialist
Job Category:
Type of Position: Probationary
Full Consideration Date: Tuesday, January 8, 2019
Advertising Started on: Monday, December 17, 2018
Hiring Department: IT-Office of the CIO
Department: IT-Office of the CIO

Pay Grade: PS.119

Position Details
Percent of Time/Week: 100%
Service Schedule: Calendar Year
Position Description:
Serves as a Constituent Relationship Management (CRM) subject matter expert and administrator for Salesforce Marketing Cloud, supporting the implementation, operation, testing, monitoring, use, maintenance, and optimization of Marketing Cloud; establishes Marketing Cloud usage standards; identifies and maximizes opportunities to leverage CRM technology to improve business processes and support critical recruitment, student success, and marketing strategies; in collaboration with Information Technology colleagues, responsible for the development and maintenance of web-based forms that integrate with the CRM system; participates in enhancing the UNI Mobile Application; and analyzes the efficacy of marketing campaigns and social media channels.
Education Requirements:
Bachelor's degree required.
Required Qualifications:
Experience in web site development, including HTML and CSS and graphics editing software (e.g., Photoshop); excellent writing, communication, interpersonal and stakeholder relationship skills; record of creative problem resolution and successful completion of complex projects; excellent logical reasoning and analytical skills to effectively assess and communicate metrics; team-oriented; and ability to understand and leverage data required. Student experience will be considered.
Desirable Qualifications:
Bachelor’s or advanced degree in computer science, management information systems, digital media, marketing, advertising, communications, graphic design, or related field; experience with marketing automation tools, specifically Salesforce Marketing Cloud, Drupal and FormAssembly; and experience with data analytics preferred.

Online Application Required Documents
Application Type:
This job requires basic applicant information, plus a resume. Your resume should not be sent to the contact below. The resume will be attached during the Online Application Process.
Professional References:
Applicants must enter reference information online as part of the application process.

Number of References: 3
Cover Letter:
A plain text cover letter is required.

Contact Information

Attention: Your resume should not be sent to the contact below. The resume will be attached during the Online Application Process.

Benjamin Arnold - [email protected]
Innov Teaching & Tech Ctr 108
Phone: 319-273-2419
Department URL:




Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 12/26/2018
Application Due: 3/9/2019
Work Type: