Social Media, Marketing Communications Manager
- Employer
- Clark University
- Location
- Worcester, MA
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- Faculty Jobs
- Arts & Humanities
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- Institutional & Business Affairs, Communications & Marketing, Technology, Multimedia & Audiovisual
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Resumes may be submitted at: resumes@clarku.edu.
Clark University is an Affirmative Action, Equal Opportunity Employer. We strongly encourage members from historically underrepresented communities – inclusive of all women- to apply.
Internal applicants should have at least one year's experience in their present position. Transfer of successful applicants will be effected at a time mutually agreeable to both departments.
Clark offers regular full time staff outstanding benefits including: free life and disability insurance; choice of health plans with University contribution; 3-4 weeks vacation depending on appointment; free evening undergraduate and master’s level courses for employee plus various tuition discounts for family members; 10% University contribution to retirement plan after 2 years of employment in higher education; free use of athletic and fitness center, and many more.
Marketing and Communications:Social Media, Marketing Communications Manager
Code: 199291
Clark University
Social Media, Marketing Communications Manager.
Job Code 199291
Marketing and Communications
Full-time, 40 hours, 12 months
Clark University’s Clark University has a great story to tell, and we’re looking for the right person to tell it. Our Marketing and Communications office seeks to fill the position of Social Media, Marketing Communications Manager.
The successful candidate will drive social media efforts that engage many audiences, none more important than current, and prospective Clark students and families. This role requires tapping into the great things our students are doing, knowing what matters to them, and assessing the best ways to communicate about their experiences on, and beyond, campus. The position demands someone who is thoughtful and creative, respectful and accurate, and who possesses an instinctual feel for content with impact. The successful candidate will enlighten the world about the accomplishments of our faculty and alumni, delivering news of the Clark mission as far as the digi-verse will take it.
The candidate also will work alongside the Director of Marketing and Communications on a variety of projects to help bring the Clark brand to life and achieve the reputational and revenue goals of the University.
Duties and Responsibilities
Included in a range of responsibilities:
•Oversee the University’s main social media channels, strategizes, creates, and executes social media calendars and campaigns; work to increase engagement among multiple audiences on social media platforms, and exercises sound judgment in creation and dissemination of social media content, specifically regarding value to the institution and appropriateness.
•Ensure consistency in social tone and voice across all platforms.
•Help train and mentor departments on best practices; present to groups across campus when requested.
•Produce social media analytics and reports, as requested.
•Manage a team of student workers (Social Squad) to help generate content for all social media platforms.
•Manage and develop digital tracking and advertising for various campaigns.
•Research best practices and trends for social media engagement as well as overall design of social media accounts.
•Monitor social media trends and advise editorial the team on possible story ideas.
•Create and implement marketing and communications strategies that fortify Clark’s brand and elevate its reputation while ensuring a clear and consistent voice, imagery, and brand positioning for the university.
•Organize and manage a variety of projects involving different constituencies on campus.
•Assist in meeting preparation, video and photoshoots both on and off campus, take notes at meetings, and provide support at events.
•Process and complete marketing requests, seeing projects through from concept to completion.
•Assisting team members with day-to-day marketing tasks and coordinating marketing projects and activities as requested.
•Support the in-house marketing and design team by coordinating and collating content.
•Other duties as assigned.
Qualifications
•Bachelor’s degree in communications, marketing, or a related field, required.
•3-5 years of professional social media experience, particularly in positions that require use of digital communications tools.
•Be a self-starter and have exceptionally strong writing and editing capabilities, strong project-management capabilities, be a team player, think creatively, and thrive in a fast-paced working environment.
•Experience building content calendars, promoting posts, and tracking and generating reports as needed.
•Possess a strong knowledge of the digital media landscape including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat.
•Knowledgeable in the use of cutting-edge social media tools and technologies to help take our social channels to the next level.
•Excellent oral and written communication skills as well as experience with Hootsuite and social media analytics (including Google Analytics and Facebook Insight).
•Strong project manager — organized, adaptable, and approachable.
•Familiarity with Adobe products or experience doing basic graphic design is a plus.
This is a full-time, 40 hours per week, 12 month position with excellent benefits, which include employee and family tuition benefits, 4 weeks’ vacation, generous retirement plan, free use of campus fitness center and many more.
Review of applications will begin November 28, 2018. Salary will be commensurate with skills and experience. Please email résumé and cover letter to <resumes@clarku.edu> . Applicants must reference Job code 199291 in the subject line to be considered for this position.
Clark University embraces equal opportunity and affirmative action as core values: we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. This commitment applies to every aspect of education, services, and employment policies and practices at Clark. Our commitment to diversity informs our efforts in recruitment, hiring and retention. All positions at Clark share in the responsibility for building a community that values diversity and the uniqueness of others by exhibiting integrity and respect in interacting with all members of the Clark community to create an atmosphere of fairness and belonging. We strongly encourage members from historically underrepresented communities, inclusive of all women, to apply.
Organization
Working at Clark University
A relentless force for positive change
Founded in 1887, Clark University is a liberal arts-based research university committed to scholarship and inquiry that addresses social and human imperatives on a global basis. It is the place where Robert Goddard invented the modern rocket, where Sigmund Freud delivered his only lectures in the United States, and where current students stake their claim to the Clark motto, “Challenge Convention. Change Our World,” which is the rallying cry that inspires our community every day.
Located in the heart of New England — Worcester, Massachusetts — Clark University educates its approximately 2,200 undergraduate and 1,100 graduate students to be imaginative and contributing citizens of the world, and to advance the frontiers of knowledge and understanding through rigorous scholarship and creative effort.
A university on the cutting edge of higher education
Clark is a world-class research university that is small by design, giving students the rare opportunity to contribute to pioneering research projects and to benefit from hands-on experience, close collaboration with peers, and the individual mentorship of faculty.
LEEP (Liberal Education and Effective Practice) is Clark’s pioneering model of higher education, compelling students to thrive in authentic world and workplace settings, and preparing them for lives and careers of consequence. Clark is the only university to make the development of “capacities of effective practice” an explicit learning requirement for its undergraduates. Critical to success in today’s world, these capacities include imagination, self-directedness, resilience, and the ability to manage diversity and uncertainty. A Clark education reflects a belief in the enduring value of liberal education, as well as the University’s efforts to more deeply attune students’ learning experiences to the profound changes underway in our economy, our society, and our democracy.
The Clark graduate experience reflects the importance of “engaged scholarship” — an innovative educational approach that connects students to the people and organizations intimately familiar with (and working to address) the issues they are passionate about, and that places a premium on effecting measurable outcomes.
Committed to research that advance knowledge and impacts society
The Clark University faculty is composed of world-renowned researchers who foster a culture of excellence in the next generation. At Clark, faculty and students are given the freedom and flexibility to pursue projects that transcend traditional disciplinary boundaries.
The University’s focused areas of research excellence are backed by strong Ph.D. and master’s degree programs that engage graduate students from around the world in such areas as biology, chemistry, economics, geography, psychology, urban education, management, environmental science and policy, Holocaust and genocide studies, and international development and social change. Clark faculty, students, and staff continually develop new ways of thinking and acting that have a positive impact on the lives — and livelihoods — of people throughout the world.
Clark's research profile is enhanced by the presence of a variety of research institutes and centers that build on a foundation of interdisciplinary scholarship: the Mosakowski Institute for Public Enterprise, the George Perkins Marsh Institute, the Higgins School of Humanities, the Jacob Hiatt Center for Urban Education and the Strassler Family Center for Holocaust and Genocide Studies.
Redefining our place in the world by immersing our community in it
Clark has redefined what it means to be a university in today’s interconnected world, forging robust partnerships with universities, educators, researchers, and business and community leaders at home and abroad, enabling its faculty and students to conduct in-depth research, work collaboratively to take on global concerns, and make a tangible difference. This diverse community of educators, researchers, and scholars challenge and inspire each other with their perspectives, insights, and determination. They are creative thinkers eager to defy conventional wisdom, devise inventive solutions to complex problems, and roll up their sleeves to get things done.
Clark itself plays a critical role in the health and well-being of its urban community, known as Main South, through the University Park Partnership — a national model for neighborhood revitalization. Working in tandem with the city of Worcester, Clark has been a change agent in the areas of housing and physical rehabilitation, education, economic development and social and recreational opportunities for residents. The University Park Campus School, which Clark operates in collaboration with the Worcester Public Schools, boasts an estimable record of high achievement and was recognized by President Barack Obama for its record of academic success.
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