SCHOOL OF EDUCATION MARKETING STRATEGIST
- Employer
- University of Wisconsin-Madison
- Location
- Madison, WI
View more
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
JOB NO.: 96877-AS
Work Type: Staff-Full Time
Department: EDUC/GEN ADMIN/DEAN'S OFFICE
Location: Madison
Categories: Communications, Editing, Marketing, Public Relations, Office & Administrative Support, Web Design/Development
Employment Class: Academic Staff-Renewable
Position Vacancy ID: 96877-AS
Working Title: School of Education Marketing Strategist
Official Title: SR UNIV REL SPEC(T54BN) or UNIV RELATIONS SPEC(T54DN)
FTE: 100%
Anticipated Begin Date: JANUARY 25, 2019
Term: This is a renewable appointment.
Advertised Salary:
Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications
Degree and Area of Specialization:
Bachelor's degree is required.
Minimum number of years and type of relevant work experience:
- A minimum of five years experience in an execution level marketing position, managing communication projects and developing strategies (excluding internship experience)
- Experience and success working in the intersection of digital marketing, web, CRM, and marketing automation
License or certificate:
Position Summary:
The Marketing Strategist, in collaboration with marketing manager, is responsible for the overall integrated marketing strategy and brand of assigned portfolio with the School of Education. This position supports development and manages execution of integrated marketing plans for Education Outreach and Partnerships (EOP, 50% time) and other assigned portfolios. In addition to planning and implementation, the Marketing Strategist is skilled in marketing analytics and provides assessment of marketing performance and makes recommendations on web and campaign optimization.
As part of the Communications and Advancement team at the School of Education, the Marketing Strategist will work closely with members of the team and with internal constituent clients from PLACE. The Communications and Advancement office is responsible for communication, marketing, alumni relations, and development work that advances and support the School's priorities. This position reports to the marketing manager and works closely with the Associate Dean for Communications and Advancement.
Our commitment to equity, excellence, and inclusivity:
The School of Education is committed to inclusivity and the pursuit of excellence. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. We strive to provide a safe, comfortable, and accepting work environment. As an equal opportunity employer, we encourage individuals of all backgrounds to consider being a part of our community.
Additional Information:
To excel in this position, an applicant must possess the following:
- Superior project management skills, workload balancing, time management, and organizational skills
- Ability to understand the needs of internal clients and build innovative and effective solutions
- Critical thinking skills, including the ability to understand and consider both the big picture and the details
- Demonstrated ability to synthesize complex information and present in a clear, concise, and readable manner
- Self-starter who stays up-to-date on digital marketing trends and tools
- Able to work well within a highly collaborative, multidisciplinary team of professionals
- Adept at working in a decentralized organization
- Ability to work occasional evenings or weekends as needed for high-priority events
Contact:
Maren Harris
meharris2@wisc.edu
608-262-1763
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
Instructions to applicants:
To apply for this position please upload a current resume, cover letter addressed to Colleen Howes, and a list of three professional references.
Additional Link: Full Position Details
NOTE: A Period of Evaluation will be Required
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
Advertised: Dec 19 2018 Central Standard Time
Application Close: Jan 16 2019 11:55 PM Central Standard Time
PI106428151
Organization
In achievement and prestige, the University of Wisconsin–Madison has long been recognized as one of America's great universities. A public, land-grant institution, UW–Madison offers a complete spectrum of liberal arts studies, professional programs and student activities, and many of its programs are hailed as world leaders in instruction, research and public service. Spanning 935 acres along the southern shore of Lake Mendota, the campus is located in the city of Madison.
The university trace
s its roots to a clause in the Wisconsin Constitution, which decreed that the state should have a prominent public university. In 1848, Nelson Dewey, Wisconsin’s first governor, signed the act that formally created the university, and its first class, with 17 students, met in a Madison school building on February 5, 1849.
From those humble beginnings, the university has grown into a large, diverse community, with about 40,000 students enrolled each year. These students represent every state in the nation, as well as countries from around the globe, making for a truly international population.
UW–Madison is the oldest and largest campus in the University of Wisconsin System, a statewide network of 13 comprehensive universities, 13 freshman-sophomore transfer colleges and an extension service. One of two doctorate-granting universities in the system, UW–Madison’s specific mission is to provide “a learning environment in which faculty, staff and students can discover, examine critically, preserve an
d transmit the knowledge, wisdom and values that will help insure the survival of this and future generations and improve the quality of life for all.”
The university achieves these ends through innovative programs of research, teaching and public service. Throughout its history, UW–Madison has sought to bring the power of learning into the daily lives of its students through innovations such as residential learning communities and service-learning opportunities. Students also participate freely in research, which has led to life-improving inventions ranging from more fuel-efficient engines to cutting-edge genetic therapies.
The Wisconsin Idea
Students, faculty and staff are motivated by a tradition known as the “Wisconsin Idea,” first started by UW President Charles Van Hise in 1904, when he declared that he would “never be content until the beneficent influence of the university [is] available to every home in the state.” The Wisconsin Idea permeates the university’s work and helps forge close working relationships among university faculty and students, and the state’s industries and government.
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