DIGITAL COMMUNICATIONS SPECIALIST
POSITION: DIGITAL COMMUNICATIONS SPECIALIST
(Classified As: PUBLIC AFFAIRS/COMMUNICATIONS SPECIALIST III)
Full time position available on or after February 1, 2019 in the Office of Communications and Public Affairs, Division of University Advancement.
ESSENTIAL DUTIES: Under the general direction from the Director for Communications and Creative Services, the Digital Communications Specialist will play a key role in developing and executing strategic proactive communications, public affairs, media relations and fundraising campaigns across University communications channels to engage key audiences and enhance the University's differentiation, relevance, esteem and reputation. Duties include but are not limited to:
• Identify opportunities to build Stanislaus State's visibility and enhance its reputation online through innovative use of social media platforms, and execute accordingly.
• In collaboration with the Director for Communications and Creative Strategy, develop and implement a social media communications strategy to increase the visibility of the University.
• Execute social marketing campaigns and strategies, including marketing/new concepts, community-building efforts and promotions.
• Communicate key themes and messages that align with the University's mission, marketing programs, program launches, campaigns, etc.
• Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results.
• Writes, edits and manages all social media related content. Recommend new social media tools, sites and applications. Manage social media campaigns and day-to-day activities.
• Develops, plans and implements creative programs, campaigns and content that increase user engagement and grows interaction and followers.
• Maintains editorial calendar for key social media initiatives to provide fresh and engaging daily content.
• Monitors trends, news stories, etc. to ensure content is relevant and timely.
• Provides strategic social media counsel to internal stakeholders (e.g. senior-level administrators, directors, managers, deans, faculty, staff, students and alumni) to extend Stan State's reach and audience.
• Trains and advises on running effective social media campaigns for departments to establish consistency of communications across multiple platforms.
• Works collaboratively with other departments and divisions on incorporating relevant social media techniques into departmental communications.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Manage online reputation by monitoring news and trends in social media and flagging negative feedback, criticism of the University and/ or other emerging issues.
• Oversees and/or coordinates the collection, compilation, and analysis of online activity data; develops, writes and presents comprehensive statistical and narrative reports.
• Monitor effective best practices for measuring the impact of social media campaigns.
• Serve as a point person for social media content curating and activity monitoring.
• Research, interview, draft and edit written content for: news releases, speeches, executive communications, op-ed pieces and articles, scripts for programs and video messages, issue briefs, advisories, grant proposals, newsletters, print publications, recruitment packages, marketing materials, advocacy messages, legislative relations initiatives, reports, hard news and feature stories, succinct and compelling content for electronic channels and website content.
• Participate in brainstorming sessions with creative teams to develop story ideas and content.
• Cultivates and advises topical experts among University faculty, staff and administrators.
• Repurpose content from across the University, for a variety of institutional communication vehicles, including social media channels.
• Assist with media relations activities, including but not limited to pitching stories, responding to reporter requests and routing inquiries.
• Write scripts, direct and conduct video production and editing.
• Key role in the development, implementation and measurement of communications, public affairs and media programs to engage key audiences and enhance the University's differentiation, relevance, esteem and reputation using a variety of communication tools and channels.
• Key role in issue management and crisis communications functions, particularly through electronic communications channels.
• Assist in the identification of appropriate spokespersons for media situations.
• Participate in budget planning, project and event planning and scheduling.
• Assist with administrative support projects as needed. Attend weekly staff meetings. Maintenance of historical records. Participate in procedural updates.
• Assist with Division of University of Advancement events and activities.
• Provide leadership and training to work study students and student assistants. Other duties or projects as assigned.
• A college degree, which includes relevant coursework in the field, required. A bachelor's degree in communications, journalism, marketing, public relations or a closely related field, strongly preferred, or a master's degree preferred.
• Five years full-time professional experience specializing in the researching, writing and editing of communications content in a higher education institution, public relations agency or closely related field, preferred. Demonstrated experience as a seasoned writer and public affairs specialist, with extensive experience meeting tight deadlines in an organized and proactive manner, strongly preferred.
• Ability to work independently, make decisions and multi-task to balance multiple priorities.
• Demonstrated ability to use considerable judgment and discretion in developing strategic plans and interpreting policies.
• Demonstrated state-of-the-art knowledge of effective message delivery techniques and audience engagement.
• Expert level grammar, spelling and composition skills, with knowledge of current Associate Press style.
• Strong knowledge of effective issue management and crisis communication strategies and tactics.
• Strong knowledge of legal issues, protocols and etiquette related to public university communications.
• Excellent computer skills and ability to utilize a variety of programs, including Microsoft Office suite and the current version of the Mac computer operating system.
• Proficiency in video production and editing.
• Appreciable ingenuity is used to conceive of communication strategies and develop communication concepts, ideas and campaigns.
• Demonstrated experience in the production of materials such as news releases, issue briefs, advisories, grant applications, development communications materials, newsletters, hard news and feature stories, and succinct, compelling content for electronic communication channels.
• Demonstrated prior professional experience with the development, implementation and evaluation of strategic communications and marketing plans, including the ability to apply market research to identify communication needs and specific target audience through statistical and data-driven analysis.
• Demonstrated prior full-time professional experience writing concisely, effectively and persuasively in a variety of styles for specific audiences under sometimes extreme time constraints.
• Demonstrated prior full-time professional experience attaining high-level, effective story placement in traditional news media outlets, particularly stories highlighting the positive community value of individuals and/or organizations.
• Demonstrated prior full-time professional experience interfacing with executive level staff to identify, leverage and synthesize information into meaningful communications messages for a variety of target audiences.
• Ability to serve as a spokesperson for the University.
• Ability to handle more sensitive issues and complex media contacts.
• Social media and web content marketing experience.
• Demonstrated understanding of the synergies between PR and Social Media and how to integrate accordingly.
SPECIALIZED KNOWLEDGE, SKILLS, AND ABILITIES:
• Working knowledge of protocols and institutional etiquette related to public and media relations.
• Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events.
• Working knowledge of applicable software packages.
• Thorough knowledge of and ability to plan media coverage and media publicity campaigns for the University and events.
• Demonstrated ability to keep abreast of public policy, public affairs issues, campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the University and increase positive media coverage.
• Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
• Ability to analyze and select pertinent facts and integrate them into communications vehicles.
• Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills to develop and maintain relationships within the University and community and with the media.
• Ability to provide lead work direction.
• Comprehensive and in-depth knowledge of and ability to apply standard theories, practices, principles, methods, procedures, and techniques related to communications, public affairs, media and/or marketing theories and concepts in order to develop and execute communications strategies and plans to promote and position the University.
• Expert knowledge of University communications objectives and ability to translate them into effective communications and media campaigns.
• Ability to understand issues from a broad, strategic perspective.
• Thorough knowledge of applicable copyright and other laws pertaining to written materials, publications, confidentiality, publications and the news media.
• Ability to effectively manage media relations and apply effective media strategies and techniques.
• Demonstrated ability to market story concepts to University officials and media outlets.
• Comprehensive knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
• Working knowledge of appropriate use of statistical techniques.
• Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
• Expert writing and editorial skills. Demonstrated organizational skills.
SALARY RANGE: $4,104 - $7,209 per month plus excellent paid benefits. (Anticipated salary will be $4,104 - $4,514 per month, depending on the qualifications of the successful finalist.) The California State University offers a premium benefit package that includes, but is not limited to, outstanding vacation, health, dental, and vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 14 paid holidays a year.
APPLICATION DEADLINE: JANUARY 25, 2019
APPLICATION PROCEDURE: Applications will be processed in accordance with Article 9.3 of the CSU/CSUEU Memorandum of Understanding. Preference will be given to qualified individuals currently employed at CSU Stanislaus in bargaining units 2, 5, 7, and 9 except when it is determined that it is necessary to appoint outside applicants to meet the best interest of the campus by obtaining specialized skills and abilities not available from current employees. To be considered, qualified candidates must submit a completed CSUS employment application (download electronic application at http://www.csustan.edu/hr/Employment_Opportunities/Staff/index.html), cover letter, and resumé to:
California State University, Stanislaus ∙ Human Resources Department
Mary Stuart Rogers Educational Services Gateway Building, Suite 320 (3rd Floor)
One University Circle ∙ Turlock, CA 95382
For questions, please contact: Ms. Kristina Stamper (209) 667-3916
Satisfactory completion of a background check (which includes checks of employment records, education records, criminal records, civil records; and may include motor vehicle records, professional licenses, and sex offender registries, as position requires) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at (209) 667-3351. California Relay Service is available at (800) 735-2922 voice and (800) 735-2929 TDD.As a federal contractor, we are committed to attracting a diverse applicant pool. Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at:https://www.dol.gov/ofccp/regs/compliance/sec503/Self_ID_Forms/VoluntarySelf-ID_CC-305_ENG_JRF_QA_508c.pdf.
THE INDIVIDUALS WHO APPEAR TO BE THE BEST QUALIFIED FOR THIS POSITION WILL BE CONTACTED BY TELEPHONE FOR AN INTERVIEW
PURSUANT TO THEJEANNE CLERY DISCLOSURE OF CAMPUS SECURITY POLICY AND CAMPUS CRIME STATISTICS ACT,THE ANNUAL SECURITY REPORT (ASR), IS NOW AVAILABLE FOR VIEWING ATHTTPS://WWW.CSUSTAN.EDU/ANNUAL-CAMPUS-SECURITY-REPORT. THE ASR CONTAINS THE CURRENT SECURITY AND SAFETY-RELATED POLICY STATEMENTS, EMERGENCY PREPAREDNESS AND EVACUATION INFORMATION, CRIME PREVENTION AND SEXUAL ASSAULT PREVENTION INFORMATION, AND DRUG AND ALCOHOL PREVENTION PROGRAMMING. THE ASR ALSO CONTAINS STATISTICS OF CLERY ACT CRIMES FOR STANISLAUS STATE FOR THE PREVIOUS THREE YEARS. A PAPER COPY OF THE ASR IS AVAILABLE UPON REQUEST BY CONTACTING THE OFFICE OF THE CLERY DIRECTOR LOCATED AT ONE UNIVERSITY CIRCLE, TURLOCK, CA 95382, OR BY CALLING 209-667-3572.
THE UNIVERSITY IS AN EQUAL OPPORTUNITY EMPLOYER AND DOES NOT DISCRIMINATE AGAINST PERSONS ON THE BASIS OF RACE, RELIGION, COLOR, ANCESTRY, AGE, DISABILITY, GENETIC INFORMATION, GENDER, GENDER IDENTITY, GENDER EXPRESSION, MARITAL STATUS, MEDICAL CONDITION, NATIONAL ORIGIN, SEX, SEXUAL ORIENTATION, COVERED VETERAN STATUS, OR ANY OTHER PROTECTED STATUS. ALL QUALIFIED INDIVIDUALS ARE ENCOURAGED TO APPLY.CSU STANISLAUS HIRES ONLY INDIVIDUALS LAWFULLY AUTHORIZED TO WORK IN THE UNITED STATES. THE PERSON HOLDING THIS POSITION IS CONSIDERED A ‘MANDATED REPORTER' UNDER THE CALIFORNIA CHILD ABUSE AND NEGLECT REPORTING ACT AND IS REQUIRED TO COMPLY WITH THE REQUIREMENTS SET FORTH IN CSU EXECUTIVE ORDER 1083, REVISED 7/21/17, AS A CONDITION OF EMPLOYMENT.
INFORMATION CONTAINED IN THIS ANNOUNCEMENT MAY BE SUBJECT TO CHANGE WITHOUT NOTICE
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