Public Information Specialist
Internal Title: Social Media Designer
Posting Number: STA01406PO18
College/Division: University Advancement
Department: ADV Owned Media
Advertised Salary Range: $26,988 - $35,000
Part/Full-time: Full Time
Job Search Category: Other Professional
Advertised Job Summary: The University of South Carolina is seeking a talented and creative designer to join our award-winning social media team. The ideal candidate will be a passionate self-starter with exceptional working knowledge of social media best practices and trend watching to help align the look of our main, institutional (@UofSC) accounts, as well as university affiliated accounts, with brand standards. We're looking for someone who thrives during each stage of the creative process, with a propensity toward designing graphics, GIFS and short videos that would take a written-words, traditional web story to the next level for a social-first audience. The perfect candidate will be an out-of-the-box but within-the-brand thinker with a portfolio of sharp design work already under their belt. This position will collaborate closely with many stakeholders in communications and public affairs including, but not limited to, staff videographers/photographers, other designers, writers and a team of talented interns to ensure that the content we publish is optimized for each platform we use. The ideal candidate will also be a deadline-driven, energetic multitasker who thrives when juggling several different to-do list items and doesn't wait around for a staff meeting before tackling the whole list. This person is organized, detail-oriented, and enthusiastic about social media, design and all things #UofSC. Responsibilities include: Creative Execution: Produce branded digital media creative assets including, but not limited to: graphics, gifs, and infographics and the occasional short video. Work closely with the content strategist to create graphics for social media to accompany the posting of stories written by communications and public affairs. Lead the design and appropriate distribution/alignment of university-affiliate social media avatars. Assist in the creation of visual content for university aggregator accounts including, but not limited to, @UofSCImpact, @DegreesOfHealth and @UofSCEvents Analysis & Collaboration: Analyze content posted to university-level accounts and make changes based on performance/audience reaction. Brainstorm content ideas with other creatives on the team and pursue good ideas based on data, strategy and best practices. Monitor the internet for brand-relevant trends and communicate with the senior social media strategist to execute on appropriately joining trending conversations Workflow Management: Use best practices for digital asset management to ensure easy archival and retrieval of branded digital media assets
Minimum Qualifications (Classified and Unclassified positions): Bachelor's degree in a related field and professional experience; experience producing creative video and digital assets for a brand or organization; a razor-sharp portfolio.
EEO Statement: The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, color, religion, national origin, sex, sexual orientation, gender, age, disability, protected veteran status or genetics.